Your SlideShare is downloading. ×
Social media monitoring report #OscarsRTM
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social media monitoring report #OscarsRTM


Published on

Nilsson Monitor insights report on the #OscarsRTM hashtag created by David Armano.

Nilsson Monitor insights report on the #OscarsRTM hashtag created by David Armano.

Published in: Business

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Nilsson Monitor social insights reportingDavid Armanos hashtag #OscarsRTM
  • 2. Analytical insights.Query: OscarsRTM OR OscarRTMRules: E.g. Excitement > ((excit* OR thrill* OR passion* OR elat* OR stimu* OR intoxi* OR buzz OR amazing OR amaze* OR "cant wait" OR "cant wait" OR epic) NEAR/20 (query: inclusion)) -((no OR not OR "isnt" OR "dont" OR dont OR isnt) NEAR/2f (excit* OR thrill* OR passion* OR elat* OR stimu* OR intoxi* OR buzz)) -("buzz lightyear" OR "passion fruit" OR passionfruit OR "epic fail")
  • 3. More than 1,000 tweeple joining theconversation
  • 4. Top participants based on followers
  • 5. The top-10 most active hashtagusers
  • 6. David starts the conversation beforesharing it between mainly 7 others
  • 7. Historygram of top-10 hashtag users
  • 8. Discussion spread to more than 50countries in just 2 days
  • 9. Most frequented keywords
  • 10. Most re-tweeted
  • 11. Marketing is no longer just your paidadvertisements.Its your customers combined perception ofyour brand from paid, owned and earnedmedia. PAID OWNED EARNED Todays marketing reality
  • 12. About Nilsson MonitorWhat are people saying about your brand, products and competitors online?Where are they saying it? On blogs, forums, twitter, Facebook or are theyInstagramming photos of your products?Understanding what’s being said about your brand online is fundamental forany social media program, whether you will do customer service outreach onsocial media channels, search for sales opportunities, listen to what’s beingsaid about competition or measure how your share of voice stacks up.Nilsson Monitor is a custom and private social media monitoring dashboardpowered by Brandwatch technology* where you have all the relevant onlineconversations easily accessible from one single place.*Nilsson Monitor is a Brandwatch partner since 2012
  • 13. Use cases● Community Management, nurture and grow your existing community online, understand who they are and where they live.● Customer Service Outreach, are people sharing any negative experiences with your brand in the public? Can you reach on directly and sort their problems before it escalates into bigger issues.● Sales Opportunities, can you identify any potential leads by looking at what’ s being said about your competition?● Brand Management, what’s your share-of-voice per market and channel? What’s your online sentiment and reputation?● Business Intelligence, are your customers sharing things on the web that you else wouldnt know about? Are they sharing how they perceive your products? Can you gather the same insights from your competition?
  • 14. Features● Powered by state-of-the-art Brandwatch technology● Monitors over 50 million sources in 25 languages● Full access to Twitter’s full firehose data● Data partner with Social media data vendor Gnip● Powerful boolean search queries with advanced filtering capabilities● Excellent language filtering● Sleek, modern and easy to use UX● Team workflow tools● Meta data, sentiment and influence stats● Rules, email alerts and fully exportable data● Track and analyse your own Facebook and Twitter pages (more channels coming)
  • 15. Fully customisable monitoring &intelligence dashboard
  • 16. Contact Joakim today to learn moreabout how Nilsson Consulting SocialCRM services can help your business.