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Keys to unlocking Social CRM, Betclic Everest Group - ICE Conf London 2012

by Joakim Nilsson on Jan 26, 2012

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Big big idea here is that customer has a bigger say than ever and good ideas spread. Using the Forrester Research 5 keys to Social media companies can gain a much better understanding of how to embark ...

Big big idea here is that customer has a bigger say than ever and good ideas spread. Using the Forrester Research 5 keys to Social media companies can gain a much better understanding of how to embark on social media projects that are relevant for the business and not simply a distraction.

Including case study from Betclic Everest Group.

Read more about Social business and web strategy at: http://joakimnilsson.com

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social media monitoring paul greenberg social crm betclic everest group social media program ice london 2012

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Keys to unlocking Social CRM, Betclic Everest Group - ICE Conf London 2012 — Presentation Transcript