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Student's Information Sources in the Digital World - December 2011
 

Student's Information Sources in the Digital World - December 2011

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Investigations into the information sources used by UK students in December 2011, including their purchasing of materials in print and in digital, the sources they use and their views on digital vs ...

Investigations into the information sources used by UK students in December 2011, including their purchasing of materials in print and in digital, the sources they use and their views on digital vs print material

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    Student's Information Sources in the Digital World - December 2011 Student's Information Sources in the Digital World - December 2011 Presentation Transcript

    • Students (still) like books!Some key findings from Students’ Information Sources in the Digital World, December 2011 Jo Henry, Managing Director of BML Bowker Presentation for the APSBG, March 2012 BML 18-20 St Andrew Street London EC4A 3AG 020 7832 1782 jo@bookmarketing.co.uk www.bookmarketing.co.uk 1
    • Methodology 13th December 2011 to January 3rd 2012 1008 respondents Undergraduate students at HE Institutes in the UK Quotas for sex / year / 6 main subject groupings: • Arts & Humanities • Business & Management • Law • Medicine • Science & Technology • Social Sciences Online via OpinionPanel 2
    • How do students learn?
    • Study resources used at all, by >25% of students Printed books 88 Lecturer hand-outs 87 Online/digital journals 79 eBooks 62 Wikipedia articles 49 Printed journals 42 Open Access websites 36 Online databases 36 Accredited websites 33 Virtual Learning Environments (VLEs) 31 Lecturer websites 27 Online/websites for specific… 25 0 20 40 60 80 100 Under 25% = Printed course packs, online discussion forums/workshops, PC-based databases, digital course packs, CD-Roms, other online/printed resources Base: All students
    • Study resources used at all, 2011 vs 2003 Lecturer hand-outs 96 87 Printed books 95 88 Printed journals 66 42Online/digital journals 66 79 Online databases 62 36 2003 Printed course packs 57 2011 24 PC-based databases 42 17 0 20 40 60 80 100 Base: All students 5
    • Study resources used most (up to 3) Printed books 62 Lecturer hand-outs 42 Online/digital journals 41Virtual Learning Environments (VLEs) 12 Online databases 10 Wikipedia articles 9 Open Access websites 8 Printed journals 7 Accredited websites 6 0 10 20 30 40 50 60 70 Under 5% = Printed course packs, lecturer websites, online/websites for specific textbooks, online discussion forums/workshops, PC-based databases, digital course packs, CD-Roms, other online/printed resources, e-books Base: All students
    • Study resources used most, 2011 vs 2003 Printed books (owned in 2003) 73 62Printed books - borrowed (2003 only) 65 Lecturer hand-outs 62 42 Online databases 28 2003 10 2011 Printed journals 26 7 Printed coursepacks 23 24 Online/digital journals 23 41 0 10 20 30 40 50 60 70 80 In 2011: % saying that resource is one of three used the most In 2003: % rating their use of that resource 3 or 4 out of 4 Base: All students 7
    • Purchasing of resources – all students New printed 2nd hand books Printed course packs E-book extradcts Complete e-books Digital course packs 73 71 49 20 18 17 16 11 3 1.6 4 3 0.7 1.1 0.7 0.4 2 1 % buying Ave. no/student Ave. spend/student Base: All students
    • Purchasing of resources – all students Core texts Other recommended texts Other 77 71 54 30 19 8 4.1 2.1 1.4 % buying Ave. no/student Ave. spend/student Base: All students
    • How students usually acquire printed books Borrow from library 48 Buy new 29 Buy second hand 20 Other 1 Borrow from other students 1 0 10 20 30 40 50 60 Base: All using printed book (884) 10
    • How students usually acquire e-books Download for free 48 Borrow from library 38 Buy new 9Borrow from other students 3 Other 2 0 10 20 30 40 50 60 Base: All using e-books (624) 11
    • How students usually acquire online resourcesInstitution subscribes on behalf of students 60 Use free resources 29 Have free personal subscription 8 Pay to subscribe yourself 2 0 20 40 60 Base: All using online resources (967) 12
    • Effect of e-book use on print buying – excluding 1st year students I have stopped I did not buy buying new printed printed books books, and am only before I started using ebooks now using ebooks 5% 11% My expenditure on new printed books My expenditure on has increased in new printed books spite of using has reduced but I ebooks still buy printed 11% books too 19% My expenditure on new printed books has not really changed at all 54% Base: All non-first year students using e-books (418)
    • Full report contentsAppendix 1: Additional analysis available in full reportStudents’ Information Sources in the Digital World: December 2011 now available from BML Bowker;includes detailed key findings section from Linda Bennett to contextualize the information plus:• Job status, by course, sex, year and university type• Study resources used: variations by type of course• Finding out about and acquiring resources: variations by type of course• Purchasing of each type of resources by course and year*• Purchasing of core/recommended/other, by course and year*• Average price paid for each type of resource. by type of course• Purchase sources used at all and most, for print and digital• Value for money of core/recommended resources by type of course, sex, year and type of university• Importance of features in which resource to buy• Specific online resources used• Devices used to read e-books• Print vs. e-book benefits• Most value e-book functionalities• Pricing of e-books• Digital study resources required• Use of social media in study• How lecturers recommend core texts *includes % who buy and estimates of maximum number bought, average number per student, maximum spent, average spend per buyer, average spend per student 14
    • Thank you! BML 18-20 St Andrew Street London EC4A 3AG 020 7832 1782jo@bookmarketing.co.ukwww.bookmarketing.co.uk 15