Top 5 tips for book marketers

  • 239 views
Uploaded on

What are book consumers doing in this 2.0 digital web world? Learn more about their characteristics and book buying and browsing behaviour with Bowker Market Research

What are book consumers doing in this 2.0 digital web world? Learn more about their characteristics and book buying and browsing behaviour with Bowker Market Research

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
239
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
7
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Top 5 tips for marketers....Marketing & Design Conference 21st June 2012 Jo Henry, Director Bowker Market Research
  • 2. the times they are a chang’n
  • 3. Bookshelves 1.0…
  • 4. Bookshelves 2.0
  • 5. Shopping 1.0…
  • 6. Shopping 2.0
  • 7. Customer Behavior 1.0…
  • 8. Customer Behavior 2.0
  • 9. Knowing the consumer in a 2.0 bookworld is essential!
  • 10. Tip one....
  • 11. Browsing is still the number 1source of discoverability, especiallyin shops...but also for ebooksBuyers of 31% of books first became aware of book whilst browsingBuyers of 37% of (adult fiction) ebooks first became aware whilst browsing
  • 12. Tip two....
  • 13. Ebooks are more likely to be discoveredthrough special offers and bestsellerlists – and bought because of specialoffers and recommendations14% of fiction ebooks bought are first seen in a special offers section; 9%are first seen in the bestseller list (both double the norm)26% of fiction ebook purchases are due to the low price/special offer (19%on average); 14% are due to recommendations (10% on average)
  • 14. Tip three....
  • 15. ‘Discovery’ is not such an issue forchildren’s books – people just needto be able to find them15% of children’s books are bought because of recipient request (7% overall)13% are bought because the buyer had read it before (7% overall)
  • 16. Tip four....
  • 17. In the online world, covers are notas important....15% of bookshop purchases made because ‘front cover caught myattention/appealed’, compared to 5% of online purchases and 2% of fictionebook purchases
  • 18. Tip five....
  • 19. Sun readers are keen buyers ofchildren’s books - as are YouTubeusers and fashion followers....30% of children’s books bought in bookshops are purchased byreaders of the Sun, compared to 17% of books bought overall33% are purchased by YouTube users (27% overall)25% are purchased by readers of fashion magazines (20% overall)
  • 20. All data Books & Consumers 2012 © Bowker Market ResearchFor more information please contact:Jo Henry, Bowker Market researchjo@bookmarketing.co.uk0207 832 1782 / www.bookmarketing.co.uk