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Transmedia & New Forms of Entertainment
Transmedia & New Forms of Entertainment
Transmedia & New Forms of Entertainment
Transmedia & New Forms of Entertainment
Transmedia & New Forms of Entertainment
Transmedia & New Forms of Entertainment
Transmedia & New Forms of Entertainment
Transmedia & New Forms of Entertainment
Transmedia & New Forms of Entertainment
Transmedia & New Forms of Entertainment
Transmedia & New Forms of Entertainment
Transmedia & New Forms of Entertainment
Transmedia & New Forms of Entertainment
Transmedia & New Forms of Entertainment
Transmedia & New Forms of Entertainment
Transmedia & New Forms of Entertainment
Transmedia & New Forms of Entertainment
Transmedia & New Forms of Entertainment
Transmedia & New Forms of Entertainment
Transmedia & New Forms of Entertainment
Transmedia & New Forms of Entertainment
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Transmedia & New Forms of Entertainment

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Case studies form the UK, plus 5 key insights from an executive producer working in this field.

Case studies form the UK, plus 5 key insights from an executive producer working in this field.

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  • Transcript

    • 1. My friend Rabbithttp://youhavefoundconey.net/vaults/shadowtheatre
    • 2. THE ‘T’ WORD@privateroach oh no you dint drop the t bomb girl?
    • 3. WHAT IS IT?STORY-TELLING WITH NEW TOOLSENGAGING (HOPEFULLY)INTERACTIVE (SOMETIMES)
    • 4. WE’VE CHANGED
    • 5. We’re playing along:An 8% conversion from TV to Online
    • 6. Using a map to tell a storyhttp://www.sixtostart.com/we-tell-stories/
    • 7. An old story, a new way of telling ithttp://www.wearemudlark.com/projects/sts/
    • 8. New players: a charity and a newspaper tell an interactive story
    • 9. MISFITS SEASON ONE - A CASE STUDY Interactive scenes that aid discovery World building on social media platforms Facebook as the ‘social glue’ A casual game made by Preloaded
    • 10. Kelly can hear people thinking
    • 11. Simon photographs everything
    • 12. Simon looking at his faked fake socialmedia during in the show, because we can’t show Facebook on TV...
    • 13. Simon’s photos on Flickr = 8000 views to date
    • 14. THE PAY OFFA character who started as an online mystery, becomes a hero on screen
    • 15. 1. ENGAGEMENT LOOKS LIKE THIS 90 - 9 -1 “In most online communities, 90% of users arelurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action” - Jacob Nielsen
    • 16. 2. GIVE THE 1% SOMETHING TO DOGive immersed users a platform to entertain the lurkers
    • 17. 3. NO MORE GATEKEEPERS Robots that made people cryhttp://aliceandkev.wordpress.com/
    • 18. 4. DON’T FALL DOWN THESE HOLES Listen to Dan Hon and don’t do these thingshttp://www.youtube.com/watch?v=JhqWyhMGRLg
    • 19. Asking your audience to learn a new platform is HUGE Asking people to move between platforms they don’t know is BAD
    • 20. 5. UNDERSTAND THE PLATFORMS Twitter is about conversation, not about broadcasting Eurovision 2009: No ReTweets No hashtags No replies Eurovision 2010: Problem solved
    • 21. JO ROACH Twitter: joroachjo.roach@somethinelse.com

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