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Whether you want to launch your new release with a bang or put some life into an older publication, virtual book tours can be an effective marketing strategy. They can be done from the comfort of your own home and at little or no cost. The benefits of doing a virtual book tour are numerous. They do however need to be done correctly in order to see good results.
For your tour to be successful it's important that you work with your hosts to promote each of your tour stops in order to reach as many people as possible. As with any other kind of marketing campaign, you need to put together a plan and create a schedule for each activity.
In this presentation, international best selling author Jo Linsdell, shares some of the ways you can promote your virtual book tour and maximise your chances of success.