Your SlideShare is downloading. ×
0
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Keep on talking in the free world
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Keep on talking in the free world

107

Published on

#PD14 presentation 'Keep on talking in the free world' by Khalid Muhammad …

#PD14 presentation 'Keep on talking in the free world' by Khalid Muhammad

www.PromoDay.info

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
107
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Keep on Talking in the Free Word Khalid Muhammad Promo Day 2014
  • 2. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Welcome!
  • 3. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must • Have be working in the marketing and branding industry for 25+ years • Have owned my own marketing and branding company for the last 11 years • Recently published my debut novel, Agency Rules – Never an Easy Day at the Office, a spy thriller based in Pakistan. My Name is Khalid Muhammad
  • 4. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must As authors, much like corporate organizations, we are always looking for the most cost-effective, highest reach methods/tools to build an audience
  • 5. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must But we don’t always know where to look or who to ask...
  • 6. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must So let’s start out with the three objectives every author has:
  • 7. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must 1 – Create awareness about our work and writing
  • 8. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must 2 – Build an audience that reads, shares, and engages with us
  • 9. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must 3 – Sell more books!
  • 10. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Many of you are saying...
  • 11. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Why did he put sell more books at #3?
  • 12. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Do you think that you can achieve #3 without doing the first 2?
  • 13. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must So let’s get started...
  • 14. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must As indie authors, we are up against the traditional publishing houses when it comes to generating interest in our books
  • 15. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must The traditional publishing houses have always been able to throw money at vendors to create awareness
  • 16. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must They have huge public relations departments that get the word out through interviews, press releases and planted reviews
  • 17. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must They have huge marketing departments with great design teams to promote their books through print advertising, billboards and point-of-sale advertising
  • 18. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must You have...
  • 19. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Yourself
  • 20. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must But competing with the traditional publishers has been made much easier by the growth of the Internet
  • 21. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must 15 years ago, the Internet was new to us and honestly we didn’t think we needed anything more than email accounts
  • 22. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must But even then... Someone was thinking of a new way to help small business (and that is what we are) get into the game!
  • 23. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must They created free tools for all of us to use...
  • 24. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must If you can get a handle on where to find what you need
  • 25. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must And that is where the problem starts...
  • 26. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must What do you do?
  • 27. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must “I’m not tech savvy”
  • 28. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must “I have no idea where to start and how”
  • 29. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must “I don’t have deep pockets to be able to compete with the traditional publishing houses.”
  • 30. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must All valid arguments, but they won’t fly anymore...
  • 31. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must As a small business, you have to be able to find your audience, get them to purchase your product and talk about it
  • 32. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Yes, as an indie author, you are a small business 
  • 33. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must So how do we compete?
  • 34. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must In a world called digital media, where everything (almost) is free!
  • 35. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must And is something that the traditional publishing houses still haven’t mastered
  • 36. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must We have an opportunity, that may not last much longer, to control the media and use it for achieving our objectives
  • 37. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must The digital world is the free world!
  • 38. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Print advertising, book tours and planted reviews will never be able to compete with what we can do on the digital platform!
  • 39. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must For any author to be successful, they must make themselves available to the potential readers
  • 40. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must This is the thing that traditional publishers haven’t figure out yet.
  • 41. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must They can build author/book websites
  • 42. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must They can oversee social media accounts
  • 43. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must But if the author is detached from the exercise, they lose!
  • 44. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must In the world of digital media, those who are engaged... win the reader!
  • 45. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must So how do we win readers?
  • 46. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must There are two things that I do, whether it is a corporate client or for my own book
  • 47. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must And each of these things were used differently at each stage of the publishing process
  • 48. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must What are the two things?
  • 49. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must 1 – An author website 2 – A social media account
  • 50. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Let’s talk about the most basic thing – the author website
  • 51. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must We live in a 24 hour information cycle that feeds our interests and need for news and entertainment
  • 52. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must When you are marketing in that 24 hour world, you want to make sure that there is one location for everything
  • 53. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must That’s where the author website comes in!
  • 54. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Your author website can be as slick or standard as you want, but it is the one place that potential readers can come anytime for information
  • 55. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must It’s the one stop shop for everything related to you and your writing
  • 56. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Without one, people aren’t going to go hunting for you
  • 57. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Author websites have gotten easier and easier every year
  • 58. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must When we first started designing websites, they were done in HTML format
  • 59. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must That would make you beholden to the development company, your budget and how often you have something to say
  • 60. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Now, we have WordPress, Blogger and tumblr
  • 61. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must What’s beautiful is that you can use all of them for free!
  • 62. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Other than potentially having to buy a theme for your author website, you are looking at a zero cost to “keep the lights on at the store 24 hours a day”
  • 63. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must That’s right – WordPress, Blogger and tumblr are all free to use
  • 64. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must But what do I put there?
  • 65. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must What do you want potential readers to know?
  • 66. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must EVERYTHING that you write should be put on your author website!
  • 67. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Remember the website is much like the newspaper stand in your neighborhood
  • 68. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must People always like to get things for free, before they make a decision to purchase
  • 69. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must So on your author website, you have samples of your writing, backgrounds into the characters of the book, and anything else that you think will help potential readers make a decision
  • 70. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must But make sure that you don’t forget those who have read your book
  • 71. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Your author website should have something for them as well!
  • 72. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must The easiest way to figure out what should be on the website is to consider your favorite author
  • 73. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must What would you like to know about them?
  • 74. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must • Blurb for the book • Bio for the author • Character sketches of the key characters • Free excerpts from the book • All the reviews and interviews that have been done • Links to where the book can be purchased Author Website Musts
  • 75. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Before you publish your book, the author website works as an information portal
  • 76. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Distributing information to anyone who is interested in learning more about your work
  • 77. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Once you book is published, it becomes the repository for everything you do to promote your book
  • 78. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Including reviews, interviews, and guest writing
  • 79. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must I also becomes the source for all the things you share on social media
  • 80. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Social media is the hard part in this equation
  • 81. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Why?
  • 82. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Because there are thousands of social media sites catering to different groups of interests
  • 83. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must How do you know which one to choose?
  • 84. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Pick the main ones and stay away from anything that doesn’t deliver the exposure that you are looking for
  • 85. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must The main ones?
  • 86. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Facebook twitter Google+ LinkedIn Goodreads
  • 87. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must But have a strategy for how you are going to use each one...
  • 88. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must What do I do?
  • 89. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must I use Facebook to promote and engage with readers that are interested in conversations about topics related to my book
  • 90. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must I use twitter to engage with readers and create awareness about my book
  • 91. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must I use Google+ to push up my search engine position by sharing my content there
  • 92. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must I use LinkedIn to connect with other authors and publishers via their groups
  • 93. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must I use Goodreads to connect with readers and generate reviews
  • 94. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must And the great part?
  • 95. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must All the content comes from my author website 
  • 96. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must So I have one place where you can find everything and that links with everything from my sales to marketing channels
  • 97. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must But why I do I call it a “free world?”
  • 98. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Because each and every one of these services are available in a free to use model
  • 99. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must How often do I post/write?
  • 100. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must In terms of posting, the rules are different for each platform
  • 101. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must On Facebook, you can get away with posting 2-3 times daily
  • 102. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Make sure you are posting interesting content, information and graphics that will get people talking
  • 103. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must On twitter, you can post as much as you want 
  • 104. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must I post over 100 times daily on twitter promoting my work, fellow authors and interesting news items related to my book
  • 105. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must For your author website, you should be writing new content every 2-3 days
  • 106. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Keep it under 800 words, if you can, so more people read it and comment
  • 107. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Make sure you showcase reviews and interviews so that readers that visit your website know that you don’t live in a vacuum
  • 108. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Plus, it helps to bring them to the buying decision when they can see what others have said
  • 109. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must So what do I pay for?
  • 110. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Advertising! Design!
  • 111. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must You can have all the greatest tools and the best books, but if no one knows about it...
  • 112. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Why would they buy?
  • 113. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must So I hired a graphic designer and had them create a template for me
  • 114. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must The template has everything set for me for Facebook, twitter and Google+
  • 115. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must I just change the text and the image
  • 116. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must In terms of advertising, there is nothing better than Facebook ads and Google Adwords
  • 117. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Facebook ads allow you to reach the 1 billion+ users on Facebook for an affordable cost
  • 118. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must It also allows you to track the results much better than you ever would with a print or billboard advertisement
  • 119. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Google Adwords exponentially increases your exposure to potential readers
  • 120. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Because Google Adwords isn’t just on Google, but every blog, most newspapers and some websites
  • 121. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must All based on the criteria you set when creating the ad
  • 122. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Some things you should remember...
  • 123. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must While free is great, you are hostage to someone else
  • 124. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Facebook can change the rules, and frequently does, anytime they choose
  • 125. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Make sure you have invested in a place that is completely under your control so that the changes don’t negatively affect your marketing
  • 126. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Make sure that you engage with your readers when they comment, share and connect with you
  • 127. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must This is a digital world, where you can’t just put something out there and disappear
  • 128. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Traditional brands haven’t figured it out...
  • 129. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must You have too!
  • 130. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Make the tools an extension of you!
  • 131. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must But don’t go overboard with the number of tools you use, because you have to manage all of them
  • 132. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must There is so much that we can do from the free marketing world, if we know what we should do
  • 133. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must You want more information or have questions?
  • 134. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must I write about author marketing related issues on my website and a few other author-centric sites
  • 135. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must And you can find me on Facebook or twitter, if you have a question or just need some help!
  • 136. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must The links to all are provided at the end of this presentation
  • 137. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Thanks for spending some time with me talking about marketing books
  • 138. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must You can find me at the following sites...
  • 139. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Author website: http://www.agencyrules.com
  • 140. © Agency Rules http://www.agencyrules.comForget Who You Are, Become What You Must Social Media: http://facebook.com/AgencyRulesPK http://facebook.com/khalid.muhammad http://twitter.com/AgencyRulesPK

×