Successfully Market your Organisation in 6 Steps

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  • What key words/phrases they would search for? How would a person want to navigate the site From the searched word? From the home page? What would the expect to see?
  • What key words/phrases they would search for? How would a person want to navigate the site From the searched word? From the home page? What would the expect to see?
  • What key words/phrases they would search for? How would a person want to navigate the site From the searched word? From the home page? What would the expect to see?
  • What key words/phrases they would search for? How would a person want to navigate the site From the searched word? From the home page? What would the expect to see?
  • Successfully Market your Organisation in 6 Steps

    1. 1. 1www.winmarketing.co.ukBy:Ann Goodwin FCIM, Dip M Chartered MarketerManaging DirectorWin MarketingSuccessfully marketYourorganisationin 6 simple steps
    2. 2. 2www.winmarketing.co.ukwhowho are you?who are your clients?who are you trying to attract?who are your competitors?•Win Marketing• specialist marketing services to help you achieveresults•By asking the right questions• understand your position in the market place•Recommend appropriate strategies• to strengthen or evolve that position
    3. 3. 3www.winmarketing.co.ukwhowhatwhat do you want to achieve?•Retain existing clients, acquire new clients•Build on your reputation•Maximise your brand and opportunities•Maintain or improve retention levels•Drive sustainable growth•Protect against threats•Develop more internationally
    4. 4. 4www.winmarketing.co.ukwhowhatwhywhy do you want a strategy?•Maintain and strengthen place in the market•Ensure the right direction•Build on successes of the past•Develop security•Minimise waste of resources•Provide consistency•Attract and retain the best employees
    5. 5. 5www.winmarketing.co.ukwhowhatwhywherewhere are you now?where do you want to be?•Agree objectives•Consider the options•Create a winning marketing and marketingcommunications strategy
    6. 6. 6www.winmarketing.co.ukwhowhatwhywherewhenwhen do you want to take the next step?when do you want to achieve your goals?Today – the best day to strengthen yourbusiness
    7. 7. 7www.winmarketing.co.ukwhowhatwhywherewhenhowHow to meet the objectives?Adopt tried and tested professional process• Develop a PR Plan• Where are we now?• Where do we want to be?• How might we get there?• How will we evaluate?• How will keep the plan on track?• Implement the plan• Monitor and adjust as relevant
    8. 8. 8www.winmarketing.co.ukwhowhatwhywherewhenhowPR Plan – ensures:• Maximisation of advertising spend• Reduces “knee-jerk” reaction to buying advertising• Maximises editorial opportunities, maintain relationships witheditors• Confirmation of• Feature opportunities throughout the year, seasonal stories• Any key promotional deadlines/events/exhibitions• Creative direction/concepts• Clarification and consistency• Confirming messages and all target audiences are covered• Avoids misunderstanding and waste of resources• Activity can be evaluated• Efficient processes• Agreed level of understanding of what is happening, when• Win Marketing can implement
    9. 9. 9www.winmarketing.co.ukwhowhatwhywherewhenhowMedia relationsCopywritingMonthly media releasesArticlesCase studies, TestimonialsPress cuttingsCompetitionsStuntsPhotography, videoNewslettersPromotional materialSponsorshipSo what activities might we implement?Celebrity endorsementCrisis PRExhibitionsHospitalityCustomer incentivesFun daysProduct placementAssisting charitiesSeminars/conferencesAdvertisingOnline PR
    10. 10. 10www.winmarketing.co.ukwhowhatwhywherewhenhowCopywriting• Providing full copywriting service for:• Monthly media releases, articles, case studies, promotionalmaterial, website, blogs• Develop content around the main market segments• Provide interesting stories• Focus on the benefits relevant to the target audience• Relevant content and language for that publication• Recommend images to enhance the messages• Process includes:• Gain outline content and technical detail from interviews• Consider various angles that story can be used for• Develop content and circulate for approval• Highlight the potential media for circulation• Identify images and caption to be used• Proof read by a second person in the Win Marketing team
    11. 11. Win Marketing PR Experience
    12. 12. 12www.winmarketing.co.ukwhowhatwhywherewhenhowOnline PR• Your website• Needs to have a good design – adds credibility• Copy needs to be written for both your customer and Google• Needs to be kept updated regularly• Post press releases and articles online on various sites• Press distribution, building awareness and links online• Monitor forums, blogs and discussion threads• Respond as appropriate• Gain links back to your site• Monitor trends online• What is being said in the social media networks• Upload videos and presentations online• You Tube, SlideShare
    13. 13. 13www.winmarketing.co.ukwhowhatwhywherewhenhowGetting you noticed online• Web strategy to achieve results• Directed by marketing professionals• Adopt best practice in PR and communication• Dedicated graphic design• SEO driven web developers in house• Video editing• Extensive social media experience• Facebook, Twitter, Linkedin, YouTube, Onlineblogs, PR sites
    14. 14. Win Marketing web design experience
    15. 15. Why Win Marketing?•Team combined has100+ years Marketingcommunications experience• Across various sectors locally, nationally and internationally•Work with clients• To develop winning strategies• Support specific activities• To meet their business objectives•Track record – increasing• Awareness, new clients, profits, return on investment•Positive client relationships• Testimonials
    16. 16. Why Win Marketing?•We bring focus and pace to your project•Work with you to develop relevant solutions•Tailored practical support – not generic methodologies•Constructive and independent•Experienced and professional•Creative and innovative•Long term relationships• Built on trust and capability
    17. 17. Thank youAnn Goodwin,Win Marketing (UK) Ltd14, The Office Village, Charnwood Business Park,North Road, Loughborough,Leicestershire, LE11 1QJTel: 01509 265890Fax: 08707 060941Mobile: 07957 509931Follow us on Twitter: @anngoodwin or @winmarketingwww.winmarketing.co.uk17

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