Web Marketing Strategy Develop the structure The more key words the more pages Develop key words “Plumbing” “Where can I find a plumber in Syston?” Clear navigation 3 click rule What links required around site? What call to action?
Web Marketing Strategy Develop the content Write content abut the reader – “you” not “we” Traditional skills Messages, tone, level of language Identify the page title, description and key words Content is king The more key words the more pages required 200 words per page 500 words on home page 2-10% key word density
Web Marketing Strategy Upload onto server Basic hosting packages Bespoke hosting solutions Secure, private environment RAID hard drives Anti-virus and firewalls Annual maintenance and updates Webmail functionality?
Web site goes live Web Marketing Strategy Is that it?
Analyse website Web Marketing Strategy IMAGE GOOGLE ANALYTICS
Web Marketing Strategy Dynamic process To constantly improve Analyse key words, Improve content Add pages Consider new key words Google likes fresh websites Clients like to see new content Good practice says update your site at least weekly Ideally daily!!! Twitter feeds, links to other RSS feeds
Web Marketing Strategy Social media strategy Develop a social media strategy to get you noticed online Register on sites Schedule activity regular basis Portray yourself as an expert Blogs on your site Comments on forums
who what why where when how Let Win Marketing help . . . 30 years experience First web site 1994 Team combined has 70 years Track record Increased awareness Increased new clients Increased profits Increased return on investment Positive client relationships Testimonials