Web Marketing's approach for Win Marketing
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Web Marketing's approach for Win Marketing

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Win Marketing's Web Marketing strategy

Win Marketing's Web Marketing strategy

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  • By asking the right questions we gain an understanding of your business, the market place and your customers
  • What key words/phrases they would search for?How would a person want to navigate the site From the searched word?From the home page?What would the expect to see?
  • Market researchMarketing planningGraphic Design & brandingSocial media & digital marketingWeb design and developmentInternal communicationsPublic RelationsTraining
  • Web sites web developersDevelop customer, market and SEO driven sites
  • Web sites web developersDevelop customer, market and SEO driven sites

Transcript

  • 1. BNI Presentation
    Welcome…
    Ann Goodwin FCIM, Dip M Chartered Marketer
    Managing Director
    Win Marketing (UK) Ltd
  • 2. who
    what
    why
    where
    when
    how
    ?
  • 3. Web Marketing Strategy
    Getting you noticed online
    Develop your digital strategy
    Confirm your objectives
    Implement your plan
  • 4. Web Marketing Strategy
    Identify target audience
    Who are they?
    Human beings
    Don’t forget customers and prospects!
    Spiders, robots, search engines
    What are they looking for?
  • 5.
    • What key words/phrases will prospects search for?
    • 6. Where will the search take them?
  • Web Marketing Strategy
    Develop the structure
    The more key words the more pages
    Develop key words
    “Plumbing”
    “Where can I find a plumber in Syston?”
    Clear navigation
    3 click rule
    What links required around site?
    What call to action?
  • 7.
  • 8. Web Marketing Strategy
    Develop the content
    Write content abut the reader – “you” not “we”
    Traditional skills
    Messages, tone, level of language
    Identify the page title, description and key words
    Content is king
    The more key words the more pages required
    200 words per page
    500 words on home page
    2-10% key word density
  • 9. Notice the word Marketing
  • 10. Develop the design
    Web Marketing Strategy
  • 11. Develop your site
    Web Marketing Strategy
    HTML
    Content managed systems
    • Easy to use - add content, images, multimedia and more
    • 12. Use leading, award winning software
    • 13. Joomla, MODx, Wordpress
    • 14. Trusted, reliable and widely used
    • 15. Custom designs and templates
    • 16. SEO driven
    E – commerce sites
    Ensure code is developed for search engines
    Test and check
  • 17. Easily Manageable content – Joomla/Modx
  • 18. Web Marketing Strategy
    Upload onto server
    Basic hosting packages
    Bespoke hosting solutions
    Secure, private environment
    RAID hard drives
    Anti-virus and firewalls
    Annual maintenance and updates
    Webmail functionality?
  • 19. Web site goes live
    Web Marketing Strategy
    Is that it?
  • 20. Analyse website
    Web Marketing Strategy
    IMAGE GOOGLE ANALYTICS
  • 21. Web Marketing Strategy
    Dynamic process
    To constantly improve
    Analyse key words, Improve content
    Add pages
    Consider new key words
    Google likes fresh websites
    Clients like to see new content
    Good practice says update your site at least weekly
    Ideally daily!!!
    Twitter feeds, links to other RSS feeds
  • 22. Win Marketing designs
  • 23. Web Marketing Strategy
    Social media strategy
    Develop a social media strategy to get you noticed online
    Register on sites
    Schedule activity regular basis
    Portray yourself as an expert
    Blogs on your site
    Comments on forums
  • 24. who
    what
    why
    where
    when
    how
    Let Win Marketing help . . .
    30 years experience
    First web site 1994
    Team combined has 70 years
    Track record
    Increased awareness
    Increased new clients
    Increased profits
    Increased return on investment
    Positive client relationships
    Testimonials
  • 25. Solutions for winning profitable business
  • 26. Some of our clients
  • 27. Getting you noticed online
    • Web strategy to achieve results
    • 28. Directed by marketing professionals
    • 29. Adopt best practice in marketing communication
    • 30. In-house copywriting
    • 31. Dedicated graphic design
    • 32. SEO driven web sites developed in house
    • 33. For customers and your market
    • 34. Extensive social media experience
    • 35. Facebook, Twitter,Linkedin, Online blogs, PR sites
    Web Marketing Strategy
  • 36. We have supported clients all over the world
  • Web Marketing Strategy
    Thank you for listening
    Any Questions?