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Web Marketing's approach for Win Marketing

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Win Marketing's Web Marketing strategy

Win Marketing's Web Marketing strategy

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  • By asking the right questions we gain an understanding of your business, the market place and your customers
  • What key words/phrases they would search for?How would a person want to navigate the site From the searched word?From the home page?What would the expect to see?
  • Market researchMarketing planningGraphic Design & brandingSocial media & digital marketingWeb design and developmentInternal communicationsPublic RelationsTraining
  • Web sites web developersDevelop customer, market and SEO driven sites
  • Web sites web developersDevelop customer, market and SEO driven sites
  • Transcript

    • 1. BNI Presentation
      Welcome…
      Ann Goodwin FCIM, Dip M Chartered Marketer
      Managing Director
      Win Marketing (UK) Ltd
    • 2. who
      what
      why
      where
      when
      how
      ?
    • 3. Web Marketing Strategy
      Getting you noticed online
      Develop your digital strategy
      Confirm your objectives
      Implement your plan
    • 4. Web Marketing Strategy
      Identify target audience
      Who are they?
      Human beings
      Don’t forget customers and prospects!
      Spiders, robots, search engines
      What are they looking for?
    • 5.
      • What key words/phrases will prospects search for?
      • 6. Where will the search take them?
    • Web Marketing Strategy
      Develop the structure
      The more key words the more pages
      Develop key words
      “Plumbing”
      “Where can I find a plumber in Syston?”
      Clear navigation
      3 click rule
      What links required around site?
      What call to action?
    • 7.
    • 8. Web Marketing Strategy
      Develop the content
      Write content abut the reader – “you” not “we”
      Traditional skills
      Messages, tone, level of language
      Identify the page title, description and key words
      Content is king
      The more key words the more pages required
      200 words per page
      500 words on home page
      2-10% key word density
    • 9. Notice the word Marketing
    • 10. Develop the design
      Web Marketing Strategy
    • 11. Develop your site
      Web Marketing Strategy
      HTML
      Content managed systems
      • Easy to use - add content, images, multimedia and more
      • 12. Use leading, award winning software
      • 13. Joomla, MODx, Wordpress
      • 14. Trusted, reliable and widely used
      • 15. Custom designs and templates
      • 16. SEO driven
      E – commerce sites
      Ensure code is developed for search engines
      Test and check
    • 17. Easily Manageable content – Joomla/Modx
    • 18. Web Marketing Strategy
      Upload onto server
      Basic hosting packages
      Bespoke hosting solutions
      Secure, private environment
      RAID hard drives
      Anti-virus and firewalls
      Annual maintenance and updates
      Webmail functionality?
    • 19. Web site goes live
      Web Marketing Strategy
      Is that it?
    • 20. Analyse website
      Web Marketing Strategy
      IMAGE GOOGLE ANALYTICS
    • 21. Web Marketing Strategy
      Dynamic process
      To constantly improve
      Analyse key words, Improve content
      Add pages
      Consider new key words
      Google likes fresh websites
      Clients like to see new content
      Good practice says update your site at least weekly
      Ideally daily!!!
      Twitter feeds, links to other RSS feeds
    • 22. Win Marketing designs
    • 23. Web Marketing Strategy
      Social media strategy
      Develop a social media strategy to get you noticed online
      Register on sites
      Schedule activity regular basis
      Portray yourself as an expert
      Blogs on your site
      Comments on forums
    • 24. who
      what
      why
      where
      when
      how
      Let Win Marketing help . . .
      30 years experience
      First web site 1994
      Team combined has 70 years
      Track record
      Increased awareness
      Increased new clients
      Increased profits
      Increased return on investment
      Positive client relationships
      Testimonials
    • 25. Solutions for winning profitable business
    • 26. Some of our clients
    • 27. Getting you noticed online
      • Web strategy to achieve results
      • 28. Directed by marketing professionals
      • 29. Adopt best practice in marketing communication
      • 30. In-house copywriting
      • 31. Dedicated graphic design
      • 32. SEO driven web sites developed in house
      • 33. For customers and your market
      • 34. Extensive social media experience
      • 35. Facebook, Twitter,Linkedin, Online blogs, PR sites
      Web Marketing Strategy
    • 36. We have supported clients all over the world
    • Web Marketing Strategy
      Thank you for listening
      Any Questions?