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Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
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Studenten Congres KHL 2014

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Deze presentatie is opgebouwd rond 3 onderwerpen die in elkaar overlopen: …

Deze presentatie is opgebouwd rond 3 onderwerpen die in elkaar overlopen:

1) Ondernemen: Ik heb een persoonlijk doel om jongeren te stimuleren en te inspireren om hun dromen na te jagen.
2) Evolutie in communicatie ahv mijn BoardX verhaal van 2000 tot nu.
3) Online Marketing Trends 2014: Social Media, Growth Hacking, Mobile, Quality Content, e-commerce, ...

Published in: Marketing
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Transcript

  • 1. – Jo Deferm co-f ckers tent Cra on ounder C #khlcc
  • 2. Wie droomt van een startup?
  • 3. The best way to predict the future is to create it. www.contentcrackers.be
  • 4. You don't get to decide which platform or device your customers use to access your #fail content: they do! www.contentcrackers.be
  • 5. “I failed in some subjects in exam, but my friend passed in all. Now he is an engineer in Microsoft and I am the owner”- Bill Gates
  • 6. www.contentcrackers.be
  • 7. Communicatie vanaf 2000 #khlcc
  • 8. #QualityContent   #QualityContent #khlcc
  • 9. #QualityContent   # Types of content 1)  Tekst 2)  Video 3)  Graphics 4)  Audio
  • 10. #QualityContent   # Types of content
  • 11. #QualityContent   # Types of content
  • 12. #QualityContent   # Types of content usb-stick met 500 foto’s x 4 gasten x 25 foto’s x 350 vrienden = 35.000 Facebook views
  • 13. #QualityContent   # Types of content usb-stick met 500 foto’s x 4 gasten x 25 foto’s x 350 vrienden = 35.000 Facebook views x 1.000 USB’s = 35.000.000 views!
  • 14. #QualityContent   35 MILJOEN views Cost: 0 euro
  • 15. #QualityContent  
  • 16. #QualityContent   SEO You can’t fool Google.
  • 17. #QualityContent  
  • 18. #QualityContent   Content can kill you!
  • 19. Heinz kondigt sluiting fabriek aan en lanceert zelfde dag Heinz Day campagne op Facebook…
  • 20. #QualityContent   # Content lives longer in the Social Media era
  • 21. #QualityContent  
  • 22. #QualityContent  
  • 23. #video #khlcc
  • 24. #Video  
  • 25. #Video
  • 26. #Video
  • 27. #BigData   #BigData Know your customer! #khlcc
  • 28. #BigData  
  • 29. #BigData   #REALTIME
  • 30. #BigData   # Big Data for more conversion
  • 31. #BigData   # Landing page strategy using Big Data
  • 32. #BigData   # Landing page strategy using Big Data
  • 33. #Mobile “Reality is the second screen, mobile is the first screen.” #khlcc
  • 34. #Mobile  
  • 35. #Mobile  
  • 36. #Mobile  
  • 37. #Mobile  
  • 38. #Mobile  
  • 39. #e-commerce #khlcc
  • 40. #e-commerce  
  • 41. #e-commerce  
  • 42. #e-commerce  
  • 43. #GrowthHacking “Advertising is a tax for having an unremarkable product.”
  • 44. Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure.
  • 45. #GrowthHacking   PS: I Love you. Get you free e-mail at Hotmail.
  • 46. #GrowthHacking  
  • 47. #GrowthHacking  
  • 48. #GrowthHacking  
  • 49. #GrowthHacking  
  • 50. #GrowthHacking   #EdgeRank 2.0 #khlcc
  • 51. #EdgeRank   De basis: EdgeRank 1.0
  • 52. #EdgeRank   Affiniteit ü hoe ‘close’ ben jij met een andere gebruiker? ü one-way-traffic: als een persoon vaker in jouw nieuwsoverzicht verschijnt, betekent dit niet dat dit andersom ook zo is.   Gewicht ü de ‘waarde’ van de content. ü foto’s, video’s en links hebben de meeste waarde   Verval ü nieuwere postings maken meer kans om in het nieuwsoverzicht te verschijnen dan oudere. ü Timing is everything!
  • 53. #EdgeRank  
  • 54. #EdgeRank  
  • 55. #EdgeRank   ‘Two Part Tariff’
  • 56. #khlcc
  • 57. Q&A #khlcc

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