Exeter Rebranding Fieldwork Booklet

Today’s Itinerary 1 2 1 Haven Banks – Rebranding Housing (9:30 – 10:00) 2 The Quay – Reimaging the city for tourism (10:00 – 10:45) 3 3 Burnthouse Lane – Area of the city in need of redevelopment/rebranding (housing) (11:00 – 11:30)

4 5 6 4 Princesshay – Redevelopment of Exeter City Centre (11:45 – 12:30) LUNCH BREAK 12:30 – 1:15 5 High Street – comparison to the new redevelopment (1:15 – 2:15) 6 Sidwell Street – an area of the city in need of rebranding (retail/business) (1:15 – 2:15)
What you need to know...
Investigating areas within the built environment which require reimaging and redevelopment
Explore re-urbanisation and economic changes associated with such developments
Use primary sources to investigate features of rebranding such as environmental quality, land use, dereliction, housing
Use primary information to investigate a range of strategies that have been applied to urban areas (We will focus on city centre flagships schemes and new waterfront locations)
Urban strategies that change the built environment by rebranding of shopping, commercial and residential areas
Rebranding for a sustainable future

Environmental Quality Score – 1 Haven Banks What is being assessed? (housing, street, industry, offices etc) .......................................................................................... Other factors... Description of area: Overall Score (max. 34)

Annotated sketch of the housing in this area Other features of the housing in this area

Reimaging Assessment Index 1 Haven Banks Describe the regeneration / redevelopment that has taken place in this area 1 2 3 4 Social Interaction – Places to hang out? Social Exclusion – No areas for groups to meet or heavy monitoring Authenticity – Unique design and mixed of cultures (independent shops and cafes) Generic design - common and facilities (chains etc). No mix of cultures. Accessibility – Spaces designed for pedestrians and well provided with public transport Inaccessibility – Reliance on cars with poor transport links Identity – Active citizenship and signs of community involvement Disconnected from communities – Few signs of the presence of involvement of locals Vibrancy – Music, art, leisure facilities, open spaces, nightlife Lack of atmosphere – Dull, stale, quiet or uninteresting environment TOTALS

Image of the Quay

Environmental Quality Score – 2 The Quay What is being assessed? (housing, street, industry, offices etc) .......................................................................................... Other factors... Description of area: Overall Score (max. 34)

Environmental Quality Score – 3 Burnthouse Lane What is being assessed? (housing, street, industry, offices etc) .......................................................................................... Other factors... Description of area: Overall Score (max. 34)

Image of Princesshay

Environmental Quality Score – 4 Princesshay What is being assessed? (housing, street, industry, offices etc) .......................................................................................... Other factors... Description of area: Overall Score (max. 34)

Reimaging Assessment Index 4 Princesshay Describe the regeneration / redevelopment that has taken place in this area 1 2 3 4 Social Interaction – Places to hang out? Social Exclusion – No areas for groups to meet or heavy monitoring Authenticity – Unique design and mixed of cultures (independent shops and cafes) Generic design - common and facilities (chains etc). No mix of cultures. Accessibility – Spaces designed for pedestrians and well provided with public transport Inaccessibility – Reliance on cars with poor transport links Identity – Active citizenship and signs of community involvement Disconnected from communities – Few signs of the presence of involvement of locals Vibrancy – Music, art, leisure facilities, open spaces, nightlife Lack of atmosphere – Dull, stale, quiet or uninteresting environment TOTALS

Perception Analysis of the Princesshay Redevelopment
Ask individuals their perceptions of the Princesshay redevelopment using the grid below. Record their sex and age group as well.
Add up a total score
Total Score: / 20 Sex: Male / Female Age Group: 0-15 16-29 30-44 45-59 60-74 75+

Image of the High Street

Environmental Quality Score – 5 High Street What is being assessed? (housing, street, industry, offices etc) .......................................................................................... Other factors... Description of area: Overall Score (max. 34)

Environmental Quality Score – 6 Sidwell Street What is being assessed? (housing, street, industry, offices etc) .......................................................................................... Other factors... Description of area: Overall Score (max. 34)

Footfall surveys 1 Haven Banks 2 The Quay 4 Princesshay 5 High Street 6 Sidwell Street Place Time of day Footfall tally Place Time of day Footfall tally Place Time of day Footfall tally Place Time of day Footfall tally Place Time of day Footfall tally

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Exeter Rebranding Fieldwork Booklet

by JoBlack on Mar 22, 2009

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Exeter Rebranding Fieldwork Booklet — Presentation Transcript