Network Innovations – Thursday 22nd November 2012Why is marketing your business important? Jo Beerepoot
Why is Marketing your Business important?Communication is one of the most important parts of running a business.Many small to medium sized businesses are excellent at what they do –The best IT firmExcellent Builder or PlumberHowever they are not managing their communication or not communicatingat all.If no one knows you’re there, then it doesn’t matter how good you are!You wont have a business!
What is marketing?Marketing is the activity, set of institutions,and processes for creating, communicating, delivering,and exchanging offerings that have value for customers,clients, partners, and society at large.
How do potential customers find out about you?•Your appearance – brand. First impressions count. How you are perceivedshapes how your business relationship develops.•How you interact with your customers, there are several vehicles•Website – 24/7 shop window.•Newsletters/email marketing – updates and reminders to your customerof what products and services you offer.•Advertising and PR – Memory joggers and information in press and on theInternet.•Telemarketing – either opening doors or building relationships for your salesTeam.•Brochures, leaflets and hand outs – printed marketing collateral is crucial toKeeping your customers informed.
What are your strengths and how do you getYour message across?We are all working in a highly competitive market, We need to use tricksand clever and innovative mechanisms to do this. Then again, sometimes.the simplest things make you memorable.Don’t forget people buy form people, they want the process to be as simpleand cost effective as possible.
Marketing collateralTelemarketingSocial MediaMarketing and sales StrategySales TrainingSignageExhibition stands, Collateral and sales consultancy
What my customers say“I have engaged Jo for a variety of marketing, Jo Bell-Beerepoot takes care of Pharos Legal’sre-branding, web development and training marketing needs and has done so since theactivities since 2010. All assignments have inception of the business. She helped identify a logo and brand for our business and build abeen conducted professionally, on time and website, including providing input on copy,within agreed budgets and I am delighted to support that brand. We have had manywith the results. With the re-branding and positive comments about our stationeryproactive sales strategy developed with Jo (business cards, letterhead and also marketingone of my businesses has seen a remarkable brochures), all of which were created by Jo andgrowth in turnover and profitability.” her design team. She is passionate and dedicated, has an unfailingly positive attitude, is able to deliver to tight timescales and is fun to work with.Jamie Greenwood, MD NJL Yorkline Pharos Legal thoroughly recommends Jo’s services. Natalie Saunders, MD Pharos Legal
Any Questions?For more information, call 07866 370270or email firstname.lastname@example.orgThank you for listening, and enjoy thememory hook.
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