Portfolio

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This is my professional marketing/business as well as beauty portfolio. Here it shows some of my marketing and business projects (PRs, branding, excel spread sheets, budgeting, & business plans) as well as my beauty achievements.

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Portfolio

  1. 1. Jennifer Nguyen Professional Portfolio
  2. 2. Bio Jennifer’s passion for the cosmetics industries has lead her to where she is today, a driven entrepreneur. Originally from Minneapolis, MN she graduated from Aveda Institute for Esthetics & Massage Therapy. Determined to further her career, she moved to California and became a Merchandising Marketing Graduate from The Fashion Institute of Design & Merchandising. Since then she’s became a well known industry professional working for Neiman Marcus, Nordstroms, Bloomingdale’s, and Macy’s for such brands as: MAC, Lancôme, Yves Saint Laurent, Shiseido, Fusion Beauty, & 92 other fragrance brands. As an account coordinator, she oversees 9 Sephora stores. As a makeup artist in Southern California, she has worked on movies sets, Comic-Con, marketing advertisement & various fitness magazines. Other works include being a spokesperson beauty trend shows/expos, private consulting for beauty startups, & her written work can also been seen on Artsnfashion.com. Jennifer hopes to one day share her knowledge and passion for the cosmetics industries to others.
  3. 3. Jennifer Nguyen Jnguye9@yahoo.com Dear Future Prospect Employer, I am writing in response to your cosmetics position. The position requirements and my skills are a perfect match as I have had experience in working in the beauty industry for 10+ years; I graduated from the Fashion Institute of Design & Merchandising as a marketing major, and also graduated from the Aveda Institute for Esthetics and Massage Therapy. I am currently working for Bloomingdale’s cosmetics, designing their marketing as well as overseeing sales/training as a beauty rep. I was an account coordinator for AmorePacific, overseeing 9 Sephora stores in San Francisco, and have worked for Sephora corporate. My other experiences include working as a makeup artist for big retailers (Nordstrom, Bloomingdales, Macy’s and Neiman Marcus) and various magazines, ads and movies. Other lines I have worked with are MAC, Lancôme, Laura Mercier, Yves Saint Laurent, and 92 other fragrance brands. My marketing/blogging experience also includes interning for ArtsnFashion.com, in which I attend fashion shows, research trends, and write articles and blogs. In my free time, I also help design and consult cosmetics startups. As you’ll see on my enclosed resume, I have the educational background and some experience in which you are searching; I have great leadership, motivations, and teaching skills as well as knowledge in Social Media, Microsoft Office, Excel, iWork, Adobe Photoshops, some CAD software and Google Doc. In addition, I have taken many classes such as Merchandise Allocation & Analysis, Trend Forecasting, Brand Marketing & Image, Product Presentation, Business Planning & Business Report, Entrepreneurship, Consumer Behaviors, & Contemporary Business Strategy. I am willing to learn quickly and in an efficient manner, organized, motivated and determine to help bring success to the business, and would appreciate the opportunity to contribute to your business; I hope to grow into a corporate position. I can promise that meeting with me will not be a waste of your time. Thank You, Jennifer Nguyen Enclosure
  4. 4. Jennifer Nguyen San Diego, CA jnguye9@yahoo.com (858) 356-8007 S U M M A R Y Highly driven, innovative, independent marketing, design & beauty professional with experience and skills in: · 10+ Years’ Experience in Beauty Management & Cosmetics Industries · Esthetics, Massage Therapy, Cosmetics Certified · Lead Artist/Vendor & Account Executive Assistant · Customer Service Oriented · Project/Event Management & Training Professional · Microsoft Office Suite, iWork Proficient, basic SharePoint & CAD Software E D U C A T I O N FIDM/Fashion Institute of Design & Merchandising, San Diego & Los Angeles, CA Associate of Arts Degree, Merchandise Marketing June 2012 Courses included: · Merchandise Allocation & Planning · Entrepreneurship · Brand Marketing & Image · Consumer Behavior · Product Presentation & Trend Forecasting · Management Concepts Premiere Marketing Group Member: faculty recognition for academic excellence Aveda Institute, Minneapolis, MI Esthetics & Massage Therapy License June 2007 Student Council Member W O R K E X P E R I E N C E Bloomingdale’s, MACY”S INC., San Diego, CA Bloomingdale’s Cosmetics, Fragrance, & Skincare Marketing & Sales Specialist 2013- Present · Fragrance (Women’s, Men’s, & Skincare) Department Manager · Cosmetics & Fragrance Marketing · In charge of creating events, flyers, ads, social media campaign · Negotiate with brand account executives, buyers, and planners · Set up trainings for up and coming products · Conduct and interview potential candidates · Mentor new hires · Plan and execute sales businesses based on daily, monthly, quarterly, seasonally · Merchandise marketing (setting up visuals, laying out floor plans and fixtures, retail space real estates) · Control logistics & manage inventories · Study trends, forecasts, find the best fit and recommendations for target market Jennifer Nguyen Cosmetics Artistry & Consulting Freelance Makeup Artist & Beauty Business Consult Present · Special Occasion Artistry, Bridal, Special Effects, Body Paint/Makeup · Rx Smart Gear · Men’s & Women’s Health & Fitness Magazine · Compound Solutions: Teacrine Supplements · Comic-Con Cosplay & Special Effects Makeup · Brush Girl for 300; Rise Of An Empire, Warner Bros. · Guest Speaker/Judge at Fashion Institute of Design & Merchandising Entrepreneur Class · OzeaDerma (Neutrogena’s Suppliers) Consult · The Jiu Jiteiro: The Jiu Jiteira (Women’s line) Consult AMOREPACIFIC– AMOREPACIFIC, San Francisco, CA AMOREPACIFIC Sales & Training Coordinator Oct. 2012 – April 2013 · Responsible for brand imaging & visual merchandising in 9 Sephora stores · Train 100+ cast members and clients on luxury skincare · Built and maintain retailer and vendor relationship
  5. 5. Lancôme – L’Oreal, San Diego, CA Lancôme Cosmetics Vendor & Lead Makeup Artist Nov. 2010 – April 2013 Nordstrom, Bloomingdale’s, Macy’s, & Neiman Marcus · Train & educate Beauty Representatives and customers on product’s features and benefits · Company spokesperson for beauty trend shows & expos · Responsible for reporting sales, maintaining testers, managing damaged stock reconciliation · Contract Beauty Artist: Manage line in Beauty Representatives’ absence throughout Southern California · Implement corporate visual merchandising directives at all assigned locations · Build and maintain customer relationships as well as vendor and retailer relationships Artsnfashion.com, San Diego, CA Editorial Intern, Blogger & Writer Oct. 2011 - Jan. 2012 · Assisted with article design & layouts · Participated in events: interviewed artists and designers, photographed event activities · Assisted Marketing & Promotions team · Published articles for Nikki K. Jewelry: Cosmopolitan, San Diego Theaters Reviews, & Artsnfashion.com Nordstrom, San Diego, CA Yves Saint Laurent Business Manager June 2008 – Oct. 2010 Lancôme & Shiseido Beauty Representative Fusion Beauty Vendor · Managed brands and employees · Reported sales, managed inventory tracking & ordering, implemented and supervised events · Provided excellent customer service with high retention rates; averaged $180.00 sales per hour · Expertise with pre-sale events; $4,000.00 to $10,000.00 averages · YSL Business Manager: responsible for over 60% annual increase · Top Sales Performer: Lancôme’s Mascara Madness, exceeded $10,000.00 R E F E R E N C E S A V A I L A B L E U P O N R E Q U E S T Link to Professional Portfolio: http://www.slideshare.net/Jnguye9/portfolio-13442149
  6. 6. Jennifer Nguyen’s Portfolio Management Merchandising Marketing Math & Buying Other Recent Work
  7. 7. Management The business administration courses are designed to prepare for the responsibilities, skills and challenges required of today’s leaders. Emphasis is placed on how to be proactive to changes in the marketplace, develop and implement strategies to accomplish goals and exceed expectations in a team environment
  8. 8. Management must be able to plan, lead, organized and control. • Have great social skills, whether its customer service to communicating with employees. • Understand the business inside & outside. • Able to lead, delegate, reprimand where as needed, coach & motivate.
  9. 9. • Have goals & a plan to get there. • Be able to cross over to human resources. • Deal with external & internal conflict. • Understand what is need legally & financially to run a business. • Recruit & hire. • Be driven & be passionate.
  10. 10. Week Start: Dec. 04 2011 Manager: Jennifer Nguyen Employee phone:619.688.8007 Name Sun. Mon. Tues. Wed. Thurs. Fri. Sat. Total Therapist 1 830-430 11-700 1230-830 830-430 11-700 35 Therapist 2 11-700 12-830 830-430 830-430 12-830 35 Therapist 3 12-830 830-430 12-830 11-700 830-430 35 Therapist 4 10-400 1-700 230-830 230-830 10-400 30 Therapist 5 230-830 1-700 10-400 10-400 230-830 30 Esthetician 1 830-430 11-700 1230-830 830-430 11-700 35 Esthetician 2 11-700 12-830 830-430 830-430 12-830 35 Esthetician 3 12-830 830-430 12-830 11-700 830-430 35 Esthetician 4 10-400 1-700 230-830 230-830 10-400 30 Esthetician 5 230-830 1-700 10-400 10-400 230-830 30 Spa/Desk 1 830-430 11-700 1230-830 830-430 11-700 35 Spa/Desk 2 11-700 12-830 830-430 830-430 12-830 35 Spa/Desk 3 12-830 830-430 12-830 11-700 830-430 35 Spa/Desk 4 10-400 1-700 230-830 230-830 10-400 30 Spa/Desk 5 230-830 1-700 10-400 10-400 230-830 30 Manager Signature Date Note: All Massage Therapist, Esthetician, & Spa Attendant/Font Desk must take an hr. lunch so please schedulet your appointments accordingly Weekly Time Sheet The Bathhouse Spa San Diego, Ca
  11. 11. Merchandising The courses and projects provided an opportunity to understand the trends that predict consumer buying patterns, and how a variety of strategic decisions separate your organization from the competition.
  12. 12. Trend Report Forever Young – Not just a trend but a lifestyle. Staying young not only effects the beauty industries or what is on the outside/exterior but it also effects the way we work, play, eat, and live, etc. To the west coast to east coast,medical treatment in spa likeatmosphere are rapidly increasing.It offers plastic surgery, Botox,facials, laser treatments, peels, tobraces, veneers, to cellulite treatments, etc. anything to alteraging. Why go to a doctors officewhen you can get the doctors toreally pamper you or why go toany ordinary spa when you can geta high grade treatment from aprofessional? The Street Report The Shopping Report • Location: Whole Foods Market – La Jolla, California • A Specialty store selling the highest quality of natural and organic products so consumers can live a longer healthier life. • Brand Positioning Statement – “To those innovators who are going green, Whole Foods Market Inc. is the leader in organics groceries that provides a healthier diet, a healthier lifestyle, a healthier you.”
  13. 13. Media & Entertainment Technology & Gadgets Spirituality & Wellness Food & Beverage
  14. 14. Entrepreneurship – Creating a business, understanding the how the business run (externally, internally, legally, and financially), location, target market, marketing, and what makes it stand out from competitors.
  15. 15. “MOVIES MEETS LUXURY MEETS INNOVATIONS” “At LuxeFilm, our mission is to present highly exceptional movie and dining experiences for each patron. A night out should not just be any ordinary night out, but a fabulous one even at the movies. From the latest technology, to the gourmet dining, and to the highest level of customer service, it is our goal to make each customer feel like a celebrity as they walk down our red carpet.”
  16. 16. * Please see attached final for thorough business plan
  17. 17. Marketing The target market for a given retail/business environment is researched and the appropriate marketing and branding strategies are developed to ensure success in a competitive marketplace.
  18. 18. Our Apparel Our Art About Us 7051 Friars Rd. San Diego, CA 92108 (619)123-ARTS COPYRIGHT @ 2011
  19. 19. • Hoodies The Must Needed • Shirts The Basics • Pants/Jeans The Essentials • Shoes The Must Have •Click Here Cart •Click HereCheck Out *Click for more detail and enlarge. 7051 Friars Rd. San Diego, CA 92108 (619)123-ARTS COPYRIGHT @ 2011
  20. 20. @2010 – Superhero’s – Nintendo Bros. @ 2011 – Dunny by Japanese Art 7051 Friars Rd. San Diego, CA 92108 (619)123-ARTS COPYRIGHT @ 2011 @ 2010 – Batman by Maiko K. Music Mix – Dj School@2011 – Tree Fixture by Element Designs
  21. 21. !"#"$"%"%"#"""&"' "( "#")"*"( "%" To reflect the culture of the brand, the window displays combines the urban scenery with street fashion and art. The display itself is an interactive artwork attracting its target market of tween boys.
  22. 22. Wall Elevation Floor Plan
  23. 23. Math & Buying The buying strategies are the analytical process that trains in the planning, purchasing and allocation of merchandise, along with the technical knowledge required by today’s fashion leaders
  24. 24. Plan & Control Developed a complete seasonal merchandising plan incorporating a customer profile, an assortment plan and financial plan with gross margin projection
  25. 25. OPERATING STATEMENT % OF RETAIL REDUCTIONS: RETAIL $ NET SALES 1.)NET SALES 351.9$ 2.)MARKDOWNS 211.2$ 60.0% 3.)EMPLOYEE DISCOUNT 9.9$ 2.8% 4.)SHORTAGE 7.4$ 2.1% 5.)TOTAL RETAIL REDUCUCTIONS 580.3$ 164.9% COST $ RETAIL $ MARKUP % COMPLIMENT % 6.)BEGINNING STOCK 368.7$ 899.2$ 59.0% 41.0% 7.)NET PURCHASES 21.3$ 55.4$ 61.5% 38.5% 8.)TOTAL STOCK 390.0$ 954.60$ 40.9% 59.1% 9.)ENDING STOCK 221.35$ 374.3$ 40.9% 59.1% % OF COST NET SALES 10.)TOTAL STOCK @COST 390.0$ 11.)FREIGHT 8.8$ 2.5% 12.)TOTAL COST 398.8$ 13.)ENDING STOCK @COST 221.4$ 14.)WORKROOM 4.2$ 1.2% 15.)COST OF GOODS SOLD 181.7$ 51.6% 16.)GROSS PROFIT 170.2$ 48.4% 17.)CASH DISCOUNT 10.6$ 3.0% 18.)GROSS MARGIN 180.8$ 51.4% % OF EXPENSES: COST NET SALES 19.)SALES PROMOTION 15.8$ 4.5% 20.)PERSONNEL 51.0$ 14.5% 21.)MERCHANDISING 24.6$ 7.0% 22.)DISTRIBUTION/SUPPORT 12.3$ 3.5% 23.)INDIRECT EXPENSES 19.4$ 5.5% 24.)TOTAL EXPENSES 123.2$ 35.0% 25.)TOTAL PROFIT OR LOSS 57.6$ 16.4%
  26. 26. MRCH2200 – Departmental Analysis Name: Jennifer Nguyen E-mail Address: Jnguye9@yahoo.com Date Submitted: 04/11/11 COMPANY NORDSTROM’S DEPT Brass Plum (BP – Juniors Dept.) SEASON SPRING YEAR 2011 CLASS 1 Price Points $18.00 $24.00 $28.00 $34.00 $38.00 Tanks/Tops % To Total 5% 10% 15% 35% 35% 35% Sizes XXS-XS S M L % To Total 30% 30% 25% 15% Colors Black Ivory/ White Yellow/ Orange Blue Lavender/ Purple Print % To Total 20% 15% 10% 10% 10% 35% CLASS 2 Price Points $48.00 $52.00 $54.00 $58.00 Outerwear % To Total 15% 15% 50% 20% 25% Sizes XXS-XS S M L % To Total 20% 30% 30% 20% Colors Ivory Black Gray Khaki Blue Green % To Total 25% 25% 20% 20% 5% 5% CLASS 3 Price Points $38.00 $48.00 $58.00 $68.00 $78.00 Denim % To Total 10% 30% 10% 20% 10% 25% Sizes XXS-XS 00-1 S 3-5 M 7-9 L 11-13 XL 15-17 % To Total 25% 30% 20% 15% 10% Colors Bootcut Skinny Flare Straight Crop % To Total 35% 25% 20% 5% 15% CLASS 4 Price Points $24.00 $26.00 $28.00 $38.00 $44.00 Skirts/Shorts % To Total 12% 30% 10% 18% 30% 15% Sizes XXS-XS 00-1 S 3-5 M 7-9 L 11-13 XL 15-17 % To Total 20% 25% 20% 20% 15% Colors Black Denim White Prints % To Total 20% 35% 15% 30%
  27. 27. B.P Juniors Dept. Plan - This Year Class: Tanks/Tops 35% Average Retail: $28.40 Plan FEB MAR APR MAY JUN JUL TOTAL Beg. Month Stock $17.3 $27.8 $43.0 $83.5 $98.7 $104.1 $374.3 Sales $5.6 $8.2 $14.8 $27.8 $35.2 $31.5 $123.2 Markdowns $3.3 $4.9 $8.9 $16.7 $21.1 $18.9 $73.9 Purchases $19.4 $28.3 $64.2 $59.7 $61.8 -$32.6 $200.9 Units To Buy 683 996 2261 2102 2176 -1148 7070 End Month Stock $27.8 $43.0 $83.5 $98.7 $104.1 $21.0 $378.1 Plan - This Year Class: Outerwear 25% Average Retail: $53 Plan FEB MAR APR MAY JUN JUL TOTAL Beg. Month Stock $12.3 $19.8 $30.7 $59.6 $70.5 $74.3 $267.3 Sales $4.0 $5.8 $10.6 $19.9 $25.2 $22.5 $88.0 Markdowns $2.4 $3.5 $6.4 $11.9 $15.1 $13.5 $52.8 Purchases $13.9 $20.2 $45.8 $42.7 $44.1 -$23.3 $143.5 Units To Buy 262 381 864 806 832 -440 2706 End Month Stock $19.8 $30.7 $59.6 $70.5 $74.3 $15.0 $270.0 Plan - This Year Class: Denim 25% Average Retail: $58 Plan FEB MAR APR MAY JUN JUL TOTAL Beg. Month Stock $12.3 $19.8 $30.7 $59.6 $70.5 $74.3 $267.3 Sales $4.0 $5.8 $10.6 $19.9 $25.2 $22.5 $88.0 Markdowns $2.4 $3.5 $6.4 $11.9 $15.1 $13.5 $52.8 Purchases $13.9 $20.2 $45.8 $42.7 $44.1 -$23.3 $143.5 Units To Buy 240 348 790 736 760 -402 2472 End Month Stock $19.8 $30.7 $59.6 $70.5 $74.3 $15.0 $270.0 Plan - This Year Class: Skirts/Shorts 15% Average Retail: $32 Plan FEB MAR APR MAY JUN JUL TOTAL Beg. Month Stock $7.4 $11.9 $18.4 $35.8 $42.3 $44.6 $160.4 Sales $2.4 $3.5 $6.4 $11.9 $15.1 $13.5 $52.8 Markdowns $1.4 $2.1 $3.8 $7.2 $9.1 $8.1 $31.7 Purchases $8.3 $12.1 $27.5 $25.6 $26.5 -$14.0 $86.1 Units To Buy 259 378 859 800 828 -438 2688 End Month Stock $11.9 $18.4 $35.8 $42.3 $44.6 $9.0 $162.0
  28. 28. Actual - Last Year Plan Feb Mar April May June July Total Actual Markdown Beg. Month Stock $46.5 $74.8 $116.0 $225.0 $266.0 $120.0 $848.3 $ % STS Ratio 3.1 3.4 2.9 3.0 2.8 3.0 $172.2 60.0% Sales $15.0 $22.0 $40.0 $75.0 $95.0 $40.0 $287.0 Sales Changes Sales % Total 5.2% 7.7% 13.9% 26.1% 33.1% 13.9% 6% Markdowns $9.0 $13.2 $24.0 $45.0 $57.0 $24.0 $172.2 Average Stock Markdown % Total 5.2% 7.7% 13.9% 26.1% 33.1% 13.9% PLN ACT Purchases $52.3 $76.4 $173.0 $161.0 $6.0 $2.0 $19.0 End Month Stock $74.8 $116.0 $225.0 $266.0 $120.0 $58.0 $859.8 Turnover PLN ACT Future Sales Aug Sept Oct 15.1 $16.1 $18.9 $17.2 WOS/STS/FM STS Ratio 3.6 PLN ACT Plan - This Year Plan Feb Mar April May June July Total Actual Markdown Beg. Month Stock $49.3 $79.3 $123.0 $238.5 $282.0 $127.2 $899.2 $ % STS Ratio 3.1 3.4 2.9 3.0 2.8 3.0 182.5$ 60.0% Sales 15.9 23.3 42.4 79.5 100.7 42.4 304.2 Sales Changes Sales % Total 5.2% 7.7% 13.9% 26.1% 33.1% 13.9% 6% Markdowns $9.5 $14.0 $25.4 $47.7 $60.4 $25.4 $182.5 Average Stock Markdown % Total 5.2% 7.7% 13.9% 26.1% 33.1% 13.9% PLN ACT Purchases $55.4 $81.0 $183.4 $170.7 $6.4 $0.8 19.0$ $19.9 SIX-MONTH DOLLAR PLAN - Stock to Sales Ratio Method
  29. 29. Other Recent Work Collections of articles written for magazines, makeup portfolio, and other works…
  30. 30. Artsnfashion.com: Nikki K’s Holiday Jewelry Party Review Tis’ The Season For A Little Bing By Jennifer Nguyen As the holidays are among us, many of us are visiting friends, attending holiday parties and buying gifts for loved ones. Nicole Dabish, creator and owner of Nikki K Jewelry has given us a present of both, a holiday party and jewelries. Go a head and spoil yourself, after all it is the season of giving. We’ve heard of purse parties, jean parties, and … I rather not say. Having a jewelry party for a holiday party is a great idea; combined with family and friends, wine and food, music and some bling is surely to be a good time. Although having done many private jewelry parties/shows and having her business featured on KUSI, on December 5th Nikki K Holiday Jewelry Party launched her new full line collection. Tables where full jewelry displayed as well as picture frames were used to creatively display these delicate pieces. Many friends, family, customers, and buyers were invited to the festivities, a bazaar for jewelry. Jewelry like you never seen before, made of semi precious gemstones, Swarovski crystals, and fresh water pearls, wrapped in metal wires and/or painted. Not only are they beautiful but meaningful and magnet. Not magnet where it’s to stick on your refrigerator but it draws people in. Rose quartz are used to symbolizes and attract love, just as jade is to believe to bring money. Among her jewelry you may also find the evil eye. Honoring her Middle Eastern background, the evil eye is a symbol to wear off evil. The designs itself come from any bit of inspiration that comes to mind; being constantly surrounded by fashion and cosmetics it came natural to the artist. Nicole works as one of the account coordinators for Lancôme cosmetics and designs her own dresses. In need of accessories to match her outfits, Dabish ventured into making her own jewelries. Having many people asking where did she get her jewelries, she decided to make custom designs for her clients. While some people knit she makes jewelry. It’s more than a hobby it’s a passion. Nikki K Jewelry has everything from necklaces, bracelets, earrings, to hairpieces, crosses, clutches, and belts. Items are adorned with feathers and/or crystal, precious gems, laced or leather, each handmade and time paid with attention to the details. Nicole can customize anything for anyone but with a personal twist. To get a hold of these breathtaking pieces or throw have a jewelry party contact Nicole directly at Nkrikor27@yahoo.com. You can also check out her Facebook page and see more of her designs at www.facebook.com/nicoledabish. ! "#$%&' ()*+&, - )$, . )$, )/, $$, - 01)! "#2))3) 4"55")67()#8, 5' &9)! "#2): ))4"55")6); , <"=>?) ! >&$?)(' $)%. 9)! "#2)@)#, <<' #$", A), +) ' >&&"AB(9)! "#2)C)' >&&"AB()D)A' #5<>#' (9) ! "#2)E)#%($, - "F' )8>"&. "' #' (9)>A=)! "#2)E) $8' )=' ("BA' &)8' &(' <+9)4"#, <' 9)G ' >&"AB) 8' &)>&$2) )
  31. 31. Artsnfashion.com: 6 Year Anniversary Party – May Star Fashion Whore: Masquerade Fashion Show 6 YEAR Anniversary Party: May Star FASHION WHORE: MASQUERADE + FASHION SHOW By Jennifer Nguyen May Star have done it again! If you haven’t been to one of her fashion shows, events, and/or fabulous parties, you are missing out. So of course a 6-year anniversary must one to remember. Inspired by LA, May Star’s themed parties were to migrate the fashion from LA to San Diego. Guests gathered to celebrate arts, fashions, music, makeup and photography at The Ruby Room on December 3rd, and dressed for the masquerade ball. Music throughout the night kept the party going, beats provided by Tyler Randall, and Carolina Aboumrad. An art show with art made especially for the night by Abel Guzman Art, a well known artist in the art community who is known to get inspiration from any and everything then just goes with the flow of whatever next comes to mind. Also showing her artistic talent with drawings and paintings of life size paper dolls on the runway was Christy Pepper Dawson. To keep the models looking stunning the hair and makeup were done by Kendal Sandoval hair artist, and makeup from Indigo salon. To keep with the masquerade theme, the hairs were inspired by spiral curls and vintage like updos with a modern twist. Makeup was no different; smoky eyes made a bold statement while the cat eyes created pin up like fashion. All hair and makeup brought you back in time. Of course no fashion festivities are complete with the long awaited fashion show. Some of the designers featured were Paul Rico, Rebecca Potts, Nicole Winters, Alyssa Mansfield, Nikki Lipstick and Cecyy Torres. Alyssa Mansfield started off the night creating the fitting theme for the ball a baroque Venetian style with a modern edge. Models strutted down the catwalk with masquerade mask uniquely painted on their faces to go with their ensembles. Rebecca Potts showcased her day to club wear dresses. Moving on Cecyy Torres dresses walked on; you could tell her Spanish background has greatly influenced her designs. Each delicate piece felt as if you were in Spain watching a flamingo dancer or bull fight. The colors were vibrant and contrasting, such as red mixed in with black leather, to a leopard print skirt that it all came together looking exquisitely beautiful. Another designer Paul Ricco came on soon after showing his day wear to club wear, casual to fashionable. Least but not least was Nikki Lipstick. Love her outspoken say what’s on your mind fashion. Colorful yet dark, and her fashion surely is making a statement. No Nikki Lipstick isn’t ashamed, she doesn’t apologize for her fashion! Bravo May Star as she takes a bow. Models rocked the runways wearing fashion as an art. The music kept going as the drinks kept flowing. Until next time May Star, you truly out did yourself.
  32. 32. Life As A Cosmetics Entrepreneur • Avg. SPH - $180 • One of the consistent top sellers • Avg. Presale - $4,000+ • Nordstrom, Neiman Marcus, Bloomingdales, & Macy’s • As a Business Manager for Yves Saint Laurent Nordstrom UTC, business up 60% for the year • #1 Lancôme Counter in the nation – North County Fair Nordstrom for Mascara Madness w/ $10,000+ in sales
  33. 33. Beards & Brews I helped created this event & flyer, bringing in local businesses & breweries for a charitable cause, thus creating community outreach for Bloomingdale’s.
  34. 34. Rx Smart Gear
  35. 35. Makeovers
  36. 36. Thank You

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