Digital Inclusion Basics: Connect.DC and Social Media


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Presented by the Connect.DC program at the DC Office of the Chief Technology Officer (OCTO) during a panel discussion: Leveraging Social Media-Leveraging the Virtual World on June 12, 2012. For more information on the District's digital inclusion program, visit

Connect with us on facebook & twitter!/connectdotdc

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Digital Inclusion Basics: Connect.DC and Social Media

  1. 1. D I G I T A L I N C L U S I O N I N I T I A V E
  2. 2. Digital Inclusion Basics: Connect.DC and Social Media Alex Chi Director, Digital Inclusion Initiative DC Office of the Chief Technology OfficerPanel Discussion: Leveraging Social Media-Leveraging the Virtual World 12th Annual Public Private Partnership Conference June 12, 2012
  3. 3. Connect.DC is not just a government program—it’s a movement• Launched in Fall 2011; social media and website launched March 2012.• Powered by the Office of the Chief Technology Officer.• Funded by American Recovery and Reinvestment Act, matched with District equivalent.• Leverage government, private sector and community resources to promote universal participation in technology for everyone in the District.• Three pillars of the program: Access, Education, and Outreach.
  4. 4. Principles for Social Media SuccessAdapted from “The Six Essential Principles for Social Media Success in Financial Service Firms” by actiance The Advantages of Social Media• Free, or relatively free.• Interactive. Can communicate one-on-one or one-to-many.• Immediate, direct feedback from target market.• Adaptable. Can be readily refined.The concept of the trusted network is one element of whatmakes social media so valuable. There is a tribal aspect to socialmedia - we “connect” on LinkedIn, we “friend” on Facebook, we“follow” on Twitter – we become part of a tribe.
  5. 5. Principles for Social Media Success cont’d The Four C’s of Social MediaCONTENTAdd to the online conversation with information that is relevant and valuableto earn the ticket to admission into the social media inner circle.CONVERSATIONUse the content to stimulate conversation in strategic online locations.COMMUNITYDevelop a following of people who matter to you and your business. Onceyou build a community of followers, feed that network with relevant content.CONVERSIONConvert your followers into constituents or evangelists by engaging sociallywith them online over a period of time.
  6. 6. How we use social media with ourwebsite to connect to the virtual world•• Twitter• Facebook• YouTube• Instagram• LinkedIn• SlideShare
  7. 7. Best Practices Online• Use all channels to reinforce each other.• Maintain a consistent brand and message on everything.• Put up a variety of content: photos, links to articles, quotes, commentary, press releases, and stories.• Use Search Engine Optimization to direct traffic.• Share ideas on other sites, follow other pages, request reciprocal links.• Keep content up to date and interesting, showcasing your relevance and expertise.• Evaluate, evaluate, evaluate.
  8. 8. Online Success Story: Community Broadband Summit• Hosted event information and registration on website.• Sent registrants to website through Twitter and Facebook.• Shared post-event material on Facebook and YouTube.• Facilitated discussion on Twitter - on event day and the weeks following.
  9. 9. Visits to website from social media Community Broadband Summit Launch of website & social media channels Press Conference March 15, 2012 to May 15, 2012
  10. 10. Connect.DC Subgrant Opportunities Related to the Virtual World• 3 to 10 Subgrants available in the coming months• Up to $420,000 total award• Possible categories include – Multimedia – Virtual Town Square
  11. 11. Treat the virtual world as you do your own neighborhood: be friendly, be engaging, and never miss an opportunity to lend a hand.
  12. 12. Contact InformationDigital Inclusion Initiative 441 4th Street, NW, 715N Washington, DC 20001 202-CONNECT (266-6328) Email: Connect@DC.govWebsite: Twitter: @ConnectdotDC Facebook: YouTube: ConnectdotDC