Moving? New Furniture? Need to Transport Something? Let Us Do the Work! EASY MOVIN’ Delivery Service Save Time, Energy, and Work 1-800-MOVE-NOW By James McCloskey, Malia Powers, Stella Oh, Maria Joana Castro Mendonça & Kevin Crossan
Concept The Process is Simple: Call our Toll free number: (800)-MOVE-NOW Or go online: www.easymovin.com You will be given an up front cost with no hidden fees. Select a date for the service and your work is done!
Marketing Strategy Logo on side of truck Newspaper Business Card Flyer Craigslist Website Email Marketing Search Engine Optimization
San Diego Newspaper Ad 3 lines: Move anything that can fit in a van at an affordable price EASY MOVIN’ DELIVERY SERVICE Call at 1-800-Move-Now or look us up at www.easymovin.com
Flyer Local antique shops, furniture stores that don’t offer delivery College campuses in the area Local restaurants and fast food Ultimate goal is to flyer as much as possible, the more PR the better Go Malia GO!
Craigs List Believe to be a huge source of business for moving furniture Post multiple adds everyday in different sections of the furniture portion of Craigslist ie. Couches, tables Title the add “Let Us deliver your new purchase at Cheap Affordable Price.”
Competitive Analysis Main Competitors: A. Taxi Companies E.g.: Orange Cab, San Diego Cab, Yellow Cab. B. Courier Services Features: speed, security, tracking, signature, specialization, individualization and committed delivery times. E.g.: DHL, Errands & More, FedEx, UPS.
Errands & More
Competitive Analysis C. Airport shuttles Trips from/to the airports; Usually cheaper than taxis, since the rides are shared; Reservations and pre-payments are usually required. E.g.: Supershuttle, Green Ride, Cloud 9. D. Rentals E.g.: Avis (cars), Hentz (cars), U-Haul U-Haul Slogan: “Your moving and storage resource”; Trucks, trailers and other equipments rentals.
The Team James McCloskey Cognitive Science major with a specialization in Human Computer Interaction Attending UCSD Extension for a Certificate in Technology Business Creation Background in Human Factors, Cognitive Engineering, Quality Assurance, Project Management, User Experience, and Design Kevin Crossan Computer Engineering major Background in Software Development, Software Engineering, Debugging, Systems Programming, and Embedded Programming. Malia Powers Cognitive Science & Economics double major Studying in Italy Maria Joana Castro Mendonça Bachelor’s Degree in Business Administration – PUC/GO – Brazil Worked for American Chamber of Commerce for a year, as Leader of Committees Worked for Leitbom S.A. for a year, as Supply Chain Assistant Stella Oh Student at UCSD Extension Proficient in mulitple languages
The Next Steps (What we would do if we actually wanted to go into this business) Develop a 50+ page Business plan Look into licensing, laws, fees, taxes Incorporate (Because we’re cool like that) Set up a realistic logistics plan Set up a managerial chain of command (i.e. Call & Email answering) Write some software to make life easier Get Investors -> Buy Things -> Make Money -> Retire (GIBTMMR)
Thank You Moving? New Furniture? Need to Transport Something? Let Us Do the Work! EASY MOVIN’ Delivery Service Save Time, Energy, and Work 1-800-MOVE-NOW James McCloskey, Malia Powers, Stella Oh, Maria Joana Castro Mendonça & Kevin Crossan