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ColoURoseS,[object Object],Business Decision Making –Business Plan ,[object Object],Team: Andrew,[object Object],Nov.2010,[object Object]
Company Description,[object Object],[object Object]
Focus roses
Create disruptive technology to engineer new color variants
Breeding takes > 20 yrs, our technology <2 yrs
Current and future potential buyers of the company's product(s) or service(s).
US market is $3.83B (2009)
Cut flowers: $1B
World flower market is >$100B
Market is flat currently ( recession) but long term growth is estimated at 6% yearly
Mass market
Market exists of top-level specialty firms (new products), propagators and sale channels
Our goal: Specialty firm delivering new technology, new breedsCEO			J. Doe, MBA,[object Object],CFO			J. McCLoskey,[object Object],VP R&D			R.E. Everts, PhD,[object Object],VP Sales & Marketing	L. Zhao,[object Object],VP Operations		T. Suseberry,[object Object],Board of Directors,[object Object],J. Doe, MBA (Chairman),[object Object],N. Blue, CEO Florigene Pty ,[object Object],      (Suntory Ltd subsidiary),[object Object],M.J.T. van Eijk, SVP Keygene,[object Object],D. Austin, David Austin Roses,[object Object],S. Korban, Profesor UIUC,[object Object],W. Parrott, Professor UGA,[object Object]
Market analysis summary:,[object Object],[object Object]
The floral industry has grown six percent annually, while the global trade volume in 2003 was US$101.84 billion. It consists of cutting flowers, pot plants, and bedding plants.
The worldwide cut flower market is estimated at $30B/annum
 Roses
Cut Flower Market size is >$30B globally. The rose is rapidly gaining in market share, account for approx 15% of that market ($450M).

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Colo u roses

Editor's Notes

  1. Florigene owns patent on blue geneKeygene is a large plant genetics technology companyAustin is a major rose growerKorban is a professor at University of Illinois. Specialized in gene targetign and cloning in plantsParrott is professor at University of Georgia, well known for gene studies in clover and other plants. Discovered 4-leaf gene and red gene in clovers