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You get paid to tweet?!?!

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I had the opportunity to give this presentation to a Writing for Business class at Georgia State University. I talked about writing for social media as it relates to my job at Arby's.

I had the opportunity to give this presentation to a Writing for Business class at Georgia State University. I talked about writing for social media as it relates to my job at Arby's.

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You get paid to tweet?!?! You get paid to tweet?!?! Presentation Transcript

  • You get paid to tweet?!?! AKA… Writing for Social Media May 27, 2011 Josh Martin Manager, Social Media Arby’s
    • Agenda
    06/10/11 Intro 1 What’s so special about Social Media? 2 Being a Social Media Manager at Arby’s 3 Writing for Social Media 4 Questions 5
    • Psychology background
    • Agency life:
      • Engauge
        • Researcher
        • Social Media Lead
    • Blogger
      • welcometojmart.com
      • ilikebigputts.com
    • Twitter
      • Personal - @Jmart730
      • Golf - @iLikeBigPutts
    • Avid golfer
    • ATL Braves & Falcons fan
    • A little bit about me..
    06/10/11
    • Social Media Revolution
    06/10/11
    • What does a Social Media Mgr do?
    • More than just tweeting…
      • Monitoring
      • Listening
      • Engaging
      • Responding
      • Strategizing
      • Consulting
      • Coaching
      • Training
      • Reporting
      • Writing
      • Measuring
    06/10/11
    • Facebook
    06/10/11 facebook.com/arbys
    • Twitter
    06/10/11 twitter.com/arbys
    • YouTube
    06/10/11 Youtube.com/ArbysItsGoodMoodFood
    • Foursquare
    06/10/11 foursquare.com/arbys
    • Tumblr Blog
    06/10/11 blog.arbys.com
    • Writing to real people
    • Social Media is a conversation
    • Social media is written to be shared
    • Can’t ignore bad news
    • Ask real questions
    • React quickly
    • Writing for Social
    06/10/11
    • What’s your voice?
    06/10/11
    • Short & to the point
    • Prompts a response / reaction
    • Topical / current events
    • Ties back to the brand
    • Most Popular Posts
    06/10/11
    • Mistakes are costly
    06/10/11
    • Questions?
    06/10/11 Confidential