You get paid to tweet?!?!

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I had the opportunity to give this presentation to a Writing for Business class at Georgia State University. I talked about writing for social media as it relates to my job at Arby's.

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You get paid to tweet?!?!

  1. 1. You get paid to tweet?!?! AKA… Writing for Social Media May 27, 2011 Josh Martin Manager, Social Media Arby’s
  2. 2. <ul><li>Agenda </li></ul>06/10/11 Intro 1 What’s so special about Social Media? 2 Being a Social Media Manager at Arby’s 3 Writing for Social Media 4 Questions 5
  3. 3. <ul><li>Psychology background </li></ul><ul><li>Agency life: </li></ul><ul><ul><li>Engauge </li></ul></ul><ul><ul><ul><li>Researcher </li></ul></ul></ul><ul><ul><ul><li>Social Media Lead </li></ul></ul></ul><ul><li>Blogger </li></ul><ul><ul><li>welcometojmart.com </li></ul></ul><ul><ul><li>ilikebigputts.com </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Personal - @Jmart730 </li></ul></ul><ul><ul><li>Golf - @iLikeBigPutts </li></ul></ul><ul><li>Avid golfer </li></ul><ul><li>ATL Braves & Falcons fan </li></ul><ul><li>A little bit about me.. </li></ul>06/10/11
  4. 4. <ul><li>Social Media Revolution </li></ul>06/10/11
  5. 5. <ul><li>What does a Social Media Mgr do? </li></ul><ul><li>More than just tweeting… </li></ul><ul><ul><li>Monitoring </li></ul></ul><ul><ul><li>Listening </li></ul></ul><ul><ul><li>Engaging </li></ul></ul><ul><ul><li>Responding </li></ul></ul><ul><ul><li>Strategizing </li></ul></ul><ul><ul><li>Consulting </li></ul></ul><ul><ul><li>Coaching </li></ul></ul><ul><ul><li>Training </li></ul></ul><ul><ul><li>Reporting </li></ul></ul><ul><ul><li>Writing </li></ul></ul><ul><ul><li>Measuring </li></ul></ul>06/10/11
  6. 6. <ul><li>Facebook </li></ul>06/10/11 facebook.com/arbys
  7. 7. <ul><li>Twitter </li></ul>06/10/11 twitter.com/arbys
  8. 8. <ul><li>YouTube </li></ul>06/10/11 Youtube.com/ArbysItsGoodMoodFood
  9. 9. <ul><li>Foursquare </li></ul>06/10/11 foursquare.com/arbys
  10. 10. <ul><li>Tumblr Blog </li></ul>06/10/11 blog.arbys.com
  11. 11. <ul><li>Writing to real people </li></ul><ul><li>Social Media is a conversation </li></ul><ul><li>Social media is written to be shared </li></ul><ul><li>Can’t ignore bad news </li></ul><ul><li>Ask real questions </li></ul><ul><li>React quickly </li></ul><ul><li>Writing for Social </li></ul>06/10/11
  12. 12. <ul><li>What’s your voice? </li></ul>06/10/11
  13. 13. <ul><li>Short & to the point </li></ul><ul><li>Prompts a response / reaction </li></ul><ul><li>Topical / current events </li></ul><ul><li>Ties back to the brand </li></ul><ul><li>Most Popular Posts </li></ul>06/10/11
  14. 14. <ul><li>Mistakes are costly </li></ul>06/10/11
  15. 15. <ul><li>Questions? </li></ul>06/10/11 Confidential

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