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You get paid to tweet?!?!
You get paid to tweet?!?!
You get paid to tweet?!?!
You get paid to tweet?!?!
You get paid to tweet?!?!
You get paid to tweet?!?!
You get paid to tweet?!?!
You get paid to tweet?!?!
You get paid to tweet?!?!
You get paid to tweet?!?!
You get paid to tweet?!?!
You get paid to tweet?!?!
You get paid to tweet?!?!
You get paid to tweet?!?!
You get paid to tweet?!?!
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You get paid to tweet?!?!

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I had the opportunity to give this presentation to a Writing for Business class at Georgia State University. I talked about writing for social media as it relates to my job at Arby's.

I had the opportunity to give this presentation to a Writing for Business class at Georgia State University. I talked about writing for social media as it relates to my job at Arby's.

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Transcript

  • 1. You get paid to tweet?!?! AKA… Writing for Social Media May 27, 2011 Josh Martin Manager, Social Media Arby’s
  • 2.
    • Agenda
    06/10/11 Intro 1 What’s so special about Social Media? 2 Being a Social Media Manager at Arby’s 3 Writing for Social Media 4 Questions 5
  • 3.
    • Psychology background
    • Agency life:
      • Engauge
        • Researcher
        • Social Media Lead
    • Blogger
      • welcometojmart.com
      • ilikebigputts.com
    • Twitter
      • Personal - @Jmart730
      • Golf - @iLikeBigPutts
    • Avid golfer
    • ATL Braves & Falcons fan
    • A little bit about me..
    06/10/11
  • 4.
    • Social Media Revolution
    06/10/11
  • 5.
    • What does a Social Media Mgr do?
    • More than just tweeting…
      • Monitoring
      • Listening
      • Engaging
      • Responding
      • Strategizing
      • Consulting
      • Coaching
      • Training
      • Reporting
      • Writing
      • Measuring
    06/10/11
  • 6.
    • Facebook
    06/10/11 facebook.com/arbys
  • 7.
    • Twitter
    06/10/11 twitter.com/arbys
  • 8.
    • YouTube
    06/10/11 Youtube.com/ArbysItsGoodMoodFood
  • 9.
    • Foursquare
    06/10/11 foursquare.com/arbys
  • 10.
    • Tumblr Blog
    06/10/11 blog.arbys.com
  • 11.
    • Writing to real people
    • Social Media is a conversation
    • Social media is written to be shared
    • Can’t ignore bad news
    • Ask real questions
    • React quickly
    • Writing for Social
    06/10/11
  • 12.
    • What’s your voice?
    06/10/11
  • 13.
    • Short & to the point
    • Prompts a response / reaction
    • Topical / current events
    • Ties back to the brand
    • Most Popular Posts
    06/10/11
  • 14.
    • Mistakes are costly
    06/10/11
  • 15.
    • Questions?
    06/10/11 Confidential

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