• Save
You get paid to tweet?!?!
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

You get paid to tweet?!?!

on

  • 1,107 views

I had the opportunity to give this presentation to a Writing for Business class at Georgia State University. I talked about writing for social media as it relates to my job at Arby's.

I had the opportunity to give this presentation to a Writing for Business class at Georgia State University. I talked about writing for social media as it relates to my job at Arby's.

Statistics

Views

Total Views
1,107
Views on SlideShare
1,042
Embed Views
65

Actions

Likes
2
Downloads
0
Comments
0

1 Embed 65

http://welcometojmart.com 65

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

You get paid to tweet?!?! Presentation Transcript

  • 1. You get paid to tweet?!?! AKA… Writing for Social Media May 27, 2011 Josh Martin Manager, Social Media Arby’s
  • 2.
    • Agenda
    06/10/11 Intro 1 What’s so special about Social Media? 2 Being a Social Media Manager at Arby’s 3 Writing for Social Media 4 Questions 5
  • 3.
    • Psychology background
    • Agency life:
      • Engauge
        • Researcher
        • Social Media Lead
    • Blogger
      • welcometojmart.com
      • ilikebigputts.com
    • Twitter
      • Personal - @Jmart730
      • Golf - @iLikeBigPutts
    • Avid golfer
    • ATL Braves & Falcons fan
    • A little bit about me..
    06/10/11
  • 4.
    • Social Media Revolution
    06/10/11
  • 5.
    • What does a Social Media Mgr do?
    • More than just tweeting…
      • Monitoring
      • Listening
      • Engaging
      • Responding
      • Strategizing
      • Consulting
      • Coaching
      • Training
      • Reporting
      • Writing
      • Measuring
    06/10/11
  • 6.
    • Facebook
    06/10/11 facebook.com/arbys
  • 7.
    • Twitter
    06/10/11 twitter.com/arbys
  • 8.
    • YouTube
    06/10/11 Youtube.com/ArbysItsGoodMoodFood
  • 9.
    • Foursquare
    06/10/11 foursquare.com/arbys
  • 10.
    • Tumblr Blog
    06/10/11 blog.arbys.com
  • 11.
    • Writing to real people
    • Social Media is a conversation
    • Social media is written to be shared
    • Can’t ignore bad news
    • Ask real questions
    • React quickly
    • Writing for Social
    06/10/11
  • 12.
    • What’s your voice?
    06/10/11
  • 13.
    • Short & to the point
    • Prompts a response / reaction
    • Topical / current events
    • Ties back to the brand
    • Most Popular Posts
    06/10/11
  • 14.
    • Mistakes are costly
    06/10/11
  • 15.
    • Questions?
    06/10/11 Confidential