Customer Engagement in the Palm of Your Hands, Going Mobile
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This is a presentation I gave at SoCon13 at Kennesaw State University. ...
This is a presentation I gave at SoCon13 at Kennesaw State University.
Learn how Arby's created a customer engagement strategy using social media on mobile devices. Josh Martin, Social Media Manager at Arby’s, explains the unique advantages and inevitable hurdles in executing a mobile social media strategy aimed at driving customer interaction. Was it all worth it, and how did incorporating other features like location-based services and mobile ads really pay off?
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