Your SlideShare is downloading. ×
8 Digital Trends That Will Change Everything - March 2010
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

8 Digital Trends That Will Change Everything - March 2010

20,427

Published on

Published in: Technology
2 Comments
23 Likes
Statistics
Notes
No Downloads
Views
Total Views
20,427
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
290
Comments
2
Likes
23
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 8 Digital Trends That Will Change Everything Presented by: Josh Martin, Social Media Lead March 2010
  • 2. Josh Martin Social Media Lead Engauge Twitter: @Jmart730 Email: [email_address] Website: welcometojmart.com
  • 3. ...huh?
  • 4. Digital Innovation Group ...or just DIG ;) facebook.com/DIG.engauge
  • 5. DIG Clients
  • 6. 8 Digital Trends Trend #1: Facebook is killing it Trend #2: Lifestreaming Trend #3: Checking In Trend #4: Visual Search Trend #5: Social games Trend #6: Augmented reality Trend #7: Google Wave & Google Buzz Trend #8: Sh!t you’re not ready for
  • 7. Trend #1
  • 8. 400 Million Users
  • 9. 100 Million Mobile Users
  • 10. Facebook Overtakes Yahoo
  • 11. Is Google next?
  • 12.  
  • 13. Top Fan Pages – March 2010
  • 14. Fan Pages
    • Website-like experience
    • Exclusive content
    • Giveaways / Promotions
  • 15. Facebook Connect
    • More than 80,000 websites have implemented Facebook Connect
    • More than 60 million Facebook users engage with Facebook Connect on external websites every month
    • 2/3 of comScore’s U.S. Top 100 websites & half of comScore’s Global Top 100 websites have implemented Facebook Connect
  • 16. Facebook Credits
    • Virtual currency is a multibillion-dollar market
    • Facebook created credits in ’09 & recently started rolling out to a few social games - ex. Happy Island, FarmVille
    • Partnership with PayPal - payment option for purchasing Facebook credits
  • 17. What’s next for Facebook?
    • E-COMMERCE
      • Soon it will be commonplace to purchase products and exchange money in Facebook
  • 18. What’s next for Facebook?
    • MOBILE
      • Users will be able to do more and more things on Facebook through their mobile device
        • Play Games
        • Interact with Fan Pages
        • Purchase
        • Send money
  • 19. What’s next for Facebook?
    • FAN PAGES
      • Brands have only begun to test the limits of what’s capable in Facebook
      • Facebook to offer more services for brands, but will there be a price?
  • 20. What does Facebook mean for you?
    • Brands that aren’t on Facebook are missing out on opportunities to connect with their customers and future customers
    • Facebook allows you to get thousands of fans and turn them into marketers - sharing your content / message
    • Facebook presence is just as important as your website
  • 21. Trend #2 Lifestreaming
  • 22. wordpress plugins My Lifestream welcometojmart.com aggregater
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29. What does Lifestreaming mean for you?
    • Today, people have their own brands. You have to find a way to be relevant to them within their brand. Think of it as co-marketing with fans of your brand.
    • Think of the many ways that your brand creates content and find ways to spread the word, outside of Facebook and Twitter.
    • Real-time content. And portable content.
  • 30. Trend #3 Check-in
  • 31.  
  • 32. What happens on Foursquare…
  • 33.  
  • 34. Location-Based Marketing
  • 35.  
  • 36. What does “checking in” mean for you?
    • Location-based marketing is the next big thing
    • Is there a way for your business to take advantage of check-ins? Rewards, promotions, data mining, etc.?
    • Is this going to be the year for Mobile?
  • 37. Trend #4 Visual Search
  • 38.  
  • 39.  
  • 40.  
  • 41.  
  • 42.  
  • 43. What does Visual Search mean for you?
    • Consumers are not satisfied with search today.
    • Existing searches are best for items you know more about and not ideal for “Discovery”
    • Your brand can come alive in a visual search.
    • This is the year to experiment and ask users for feedback.
  • 44. Trend #5 Social Games
  • 45. Profile of Social Game Players - Gender
  • 46. Profile of Social Game Players - Age
  • 47. How many hours per week do you play online social games?
  • 48.  
  • 49. A few facts about FarmVille...
    • FarmVille is the most popular app in the history of Facebook
    • FarmVille players outnumber real farmers in the U.S. by a ratio of 60 to 1
    • On an average day, FarmVille players purchase 500,000 virtual tractors. John Deere, the biggest U.S. manufacturer of real tractors sell around 5,000 a year.
    • FarmVille was able to raise over $1 million for Haiti relief efforts
  • 50. How do you know if someone quits in FarmVille?
  • 51. What does Social Gaming mean for you?
    • Marketing opportunities - bing example
    • In many cases, apps / games within social networks represent one of the best ways to reach new customers.
    • Consider researching whether or not your customers are playing social games. Is there a place for your brand within that game?
  • 52. Trend #6 Augmented Reality
  • 53. Priority Mail Virtual Box Simulator http://bit.ly/AR-USPS
  • 54. TOPPS 3D Baseball Cards http://bit.ly/TOPPS3D
  • 55.  
  • 56. ttp://bit.ly/NATALdemo http://bit.ly/NATALdemo
  • 57. What does Augmented Reality mean for you?
    • Throw off the constraints - technology now opens new possibilities.
    • Cool for the sake of being cool is still cool - but the beauty lies in trying new things.
  • 58. Trend #7 Google Wave & Google Buzz
  • 59.  
  • 60. http://bit.ly/WhatIsWave
  • 61.  
  • 62. What does Google Wave mean for you?
    • It’s particularly useful for brainstorming and collaborating over multiple geographic locations.
    • Over time people want to interact both with your brand but also with other customers. Are there ways that you could incorporate group engagement?
    • Great forum for working with multiple agencies and stakeholders.
    Want a Google Wave invite? Email me at jmartin@engauge.com
  • 63.  
  • 64. What is this Buzz all about?
    • It’s another social network...
    • Ties in with: Twitter, Picasa, YouTube, Flickr, Mobile
    • Tied directly to Gmail - comments to your posts go directly to your inbox
    • More of a closed network, but you can choose to share things publicly and/or privately
  • 65.  
  • 66. What does Google Buzz mean for you?
    • Another method of engaging and collaborating with others
    • Opportunities to gather feedback - similar to Twitter, but messages can be longer and include images, links, etc.
    • Could be an interesting social network when they add features for businesses / brands
  • 67. Trend #8 Sh!t you’re not ready for
  • 68.  
  • 69. http://bit.ly/TurnHead
  • 70.  
  • 71.  
  • 72. Questions?

×