8 Digital Trends That Will Change Everything - March 2010

8 Digital Trends That Will Change Everything Presented by: Josh Martin, Social Media Lead March 2010

Josh Martin Social Media Lead Engauge Twitter: @Jmart730 Email: [email_address] Website: welcometojmart.com

...huh?

Digital Innovation Group ...or just DIG ;) facebook.com/DIG.engauge

DIG Clients

8 Digital Trends Trend #1: Facebook is killing it Trend #2: Lifestreaming Trend #3: Checking In Trend #4: Visual Search Trend #5: Social games Trend #6: Augmented reality Trend #7: Google Wave & Google Buzz Trend #8: Sh!t you’re not ready for

Trend #1

400 Million Users

100 Million Mobile Users

Facebook Overtakes Yahoo

Is Google next?

Top Fan Pages – March 2010

Fan Pages
Website-like experience
Exclusive content
Giveaways / Promotions

Facebook Connect
More than 80,000 websites have implemented Facebook Connect
More than 60 million Facebook users engage with Facebook Connect on external websites every month
2/3 of comScore’s U.S. Top 100 websites & half of comScore’s Global Top 100 websites have implemented Facebook Connect

Facebook Credits
Virtual currency is a multibillion-dollar market
Facebook created credits in ’09 & recently started rolling out to a few social games - ex. Happy Island, FarmVille
Partnership with PayPal - payment option for purchasing Facebook credits

What’s next for Facebook?
E-COMMERCE
Soon it will be commonplace to purchase products and exchange money in Facebook

MOBILE
Users will be able to do more and more things on Facebook through their mobile device
Play Games
Interact with Fan Pages
Purchase
Send money

FAN PAGES
Brands have only begun to test the limits of what’s capable in Facebook
Facebook to offer more services for brands, but will there be a price?

What does Facebook mean for you?
Brands that aren’t on Facebook are missing out on opportunities to connect with their customers and future customers
Facebook allows you to get thousands of fans and turn them into marketers - sharing your content / message
Facebook presence is just as important as your website

Trend #2 Lifestreaming

wordpress plugins My Lifestream welcometojmart.com aggregater

What does Lifestreaming mean for you?
Today, people have their own brands. You have to find a way to be relevant to them within their brand. Think of it as co-marketing with fans of your brand.
Think of the many ways that your brand creates content and find ways to spread the word, outside of Facebook and Twitter.
Real-time content. And portable content.

Trend #3 Check-in

What happens on Foursquare…

Location-Based Marketing

What does “checking in” mean for you?
Location-based marketing is the next big thing
Is there a way for your business to take advantage of check-ins? Rewards, promotions, data mining, etc.?
Is this going to be the year for Mobile?

Trend #4 Visual Search

What does Visual Search mean for you?
Consumers are not satisfied with search today.
Existing searches are best for items you know more about and not ideal for “Discovery”
Your brand can come alive in a visual search.
This is the year to experiment and ask users for feedback.

Trend #5 Social Games

Profile of Social Game Players - Gender

Profile of Social Game Players - Age

How many hours per week do you play online social games?

A few facts about FarmVille...
FarmVille is the most popular app in the history of Facebook
FarmVille players outnumber real farmers in the U.S. by a ratio of 60 to 1
On an average day, FarmVille players purchase 500,000 virtual tractors. John Deere, the biggest U.S. manufacturer of real tractors sell around 5,000 a year.
FarmVille was able to raise over $1 million for Haiti relief efforts

How do you know if someone quits in FarmVille?

What does Social Gaming mean for you?
Marketing opportunities - bing example
In many cases, apps / games within social networks represent one of the best ways to reach new customers.
Consider researching whether or not your customers are playing social games. Is there a place for your brand within that game?

Trend #6 Augmented Reality

Priority Mail Virtual Box Simulator http://bit.ly/AR-USPS

TOPPS 3D Baseball Cards http://bit.ly/TOPPS3D

ttp://bit.ly/NATALdemo http://bit.ly/NATALdemo

What does Augmented Reality mean for you?
Throw off the constraints - technology now opens new possibilities.
Cool for the sake of being cool is still cool - but the beauty lies in trying new things.

Trend #7 Google Wave & Google Buzz

http://bit.ly/WhatIsWave

What does Google Wave mean for you?
It’s particularly useful for brainstorming and collaborating over multiple geographic locations.
Over time people want to interact both with your brand but also with other customers. Are there ways that you could incorporate group engagement?
Great forum for working with multiple agencies and stakeholders.
Want a Google Wave invite? Email me at jmartin@engauge.com

What is this Buzz all about?
It’s another social network...
Ties in with: Twitter, Picasa, YouTube, Flickr, Mobile
Tied directly to Gmail - comments to your posts go directly to your inbox
More of a closed network, but you can choose to share things publicly and/or privately

What does Google Buzz mean for you?
Another method of engaging and collaborating with others
Opportunities to gather feedback - similar to Twitter, but messages can be longer and include images, links, etc.
Could be an interesting social network when they add features for businesses / brands

Trend #8 Sh!t you’re not ready for

http://bit.ly/TurnHead

Questions?

http://blog.hubspot.com	3797
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8 Digital Trends That Will Change Everything - March 2010

by Josh Martin on Mar 28, 2010

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8 Digital Trends That Will Change Everything - March 2010 — Presentation Transcript