8 Digital Trends That Will Change Everything - March 2010
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8 Digital Trends That Will Change Everything - March 2010

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    8 Digital Trends That Will Change Everything - March 2010 8 Digital Trends That Will Change Everything - March 2010 Presentation Transcript

    • 8 Digital Trends That Will Change Everything Presented by: Josh Martin, Social Media Lead March 2010
    • Josh Martin Social Media Lead Engauge Twitter: @Jmart730 Email: [email_address] Website: welcometojmart.com
    • ...huh?
    • Digital Innovation Group ...or just DIG ;) facebook.com/DIG.engauge
    • DIG Clients
    • 8 Digital Trends Trend #1: Facebook is killing it Trend #2: Lifestreaming Trend #3: Checking In Trend #4: Visual Search Trend #5: Social games Trend #6: Augmented reality Trend #7: Google Wave & Google Buzz Trend #8: Sh!t you’re not ready for
    • Trend #1
    • 400 Million Users
    • 100 Million Mobile Users
    • Facebook Overtakes Yahoo
    • Is Google next?
    •  
    • Top Fan Pages – March 2010
    • Fan Pages
      • Website-like experience
      • Exclusive content
      • Giveaways / Promotions
    • Facebook Connect
      • More than 80,000 websites have implemented Facebook Connect
      • More than 60 million Facebook users engage with Facebook Connect on external websites every month
      • 2/3 of comScore’s U.S. Top 100 websites & half of comScore’s Global Top 100 websites have implemented Facebook Connect
    • Facebook Credits
      • Virtual currency is a multibillion-dollar market
      • Facebook created credits in ’09 & recently started rolling out to a few social games - ex. Happy Island, FarmVille
      • Partnership with PayPal - payment option for purchasing Facebook credits
    • What’s next for Facebook?
      • E-COMMERCE
        • Soon it will be commonplace to purchase products and exchange money in Facebook
    • What’s next for Facebook?
      • MOBILE
        • Users will be able to do more and more things on Facebook through their mobile device
          • Play Games
          • Interact with Fan Pages
          • Purchase
          • Send money
    • What’s next for Facebook?
      • FAN PAGES
        • Brands have only begun to test the limits of what’s capable in Facebook
        • Facebook to offer more services for brands, but will there be a price?
    • What does Facebook mean for you?
      • Brands that aren’t on Facebook are missing out on opportunities to connect with their customers and future customers
      • Facebook allows you to get thousands of fans and turn them into marketers - sharing your content / message
      • Facebook presence is just as important as your website
    • Trend #2 Lifestreaming
    • wordpress plugins My Lifestream welcometojmart.com aggregater
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    • What does Lifestreaming mean for you?
      • Today, people have their own brands. You have to find a way to be relevant to them within their brand. Think of it as co-marketing with fans of your brand.
      • Think of the many ways that your brand creates content and find ways to spread the word, outside of Facebook and Twitter.
      • Real-time content. And portable content.
    • Trend #3 Check-in
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    • What happens on Foursquare…
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    • Location-Based Marketing
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    • What does “checking in” mean for you?
      • Location-based marketing is the next big thing
      • Is there a way for your business to take advantage of check-ins? Rewards, promotions, data mining, etc.?
      • Is this going to be the year for Mobile?
    • Trend #4 Visual Search
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    • What does Visual Search mean for you?
      • Consumers are not satisfied with search today.
      • Existing searches are best for items you know more about and not ideal for “Discovery”
      • Your brand can come alive in a visual search.
      • This is the year to experiment and ask users for feedback.
    • Trend #5 Social Games
    • Profile of Social Game Players - Gender
    • Profile of Social Game Players - Age
    • How many hours per week do you play online social games?
    •  
    • A few facts about FarmVille...
      • FarmVille is the most popular app in the history of Facebook
      • FarmVille players outnumber real farmers in the U.S. by a ratio of 60 to 1
      • On an average day, FarmVille players purchase 500,000 virtual tractors. John Deere, the biggest U.S. manufacturer of real tractors sell around 5,000 a year.
      • FarmVille was able to raise over $1 million for Haiti relief efforts
    • How do you know if someone quits in FarmVille?
    • What does Social Gaming mean for you?
      • Marketing opportunities - bing example
      • In many cases, apps / games within social networks represent one of the best ways to reach new customers.
      • Consider researching whether or not your customers are playing social games. Is there a place for your brand within that game?
    • Trend #6 Augmented Reality
    • Priority Mail Virtual Box Simulator http://bit.ly/AR-USPS
    • TOPPS 3D Baseball Cards http://bit.ly/TOPPS3D
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    • ttp://bit.ly/NATALdemo http://bit.ly/NATALdemo
    • What does Augmented Reality mean for you?
      • Throw off the constraints - technology now opens new possibilities.
      • Cool for the sake of being cool is still cool - but the beauty lies in trying new things.
    • Trend #7 Google Wave & Google Buzz
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    • http://bit.ly/WhatIsWave
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    • What does Google Wave mean for you?
      • It’s particularly useful for brainstorming and collaborating over multiple geographic locations.
      • Over time people want to interact both with your brand but also with other customers. Are there ways that you could incorporate group engagement?
      • Great forum for working with multiple agencies and stakeholders.
      Want a Google Wave invite? Email me at jmartin@engauge.com
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    • What is this Buzz all about?
      • It’s another social network...
      • Ties in with: Twitter, Picasa, YouTube, Flickr, Mobile
      • Tied directly to Gmail - comments to your posts go directly to your inbox
      • More of a closed network, but you can choose to share things publicly and/or privately
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    • What does Google Buzz mean for you?
      • Another method of engaging and collaborating with others
      • Opportunities to gather feedback - similar to Twitter, but messages can be longer and include images, links, etc.
      • Could be an interesting social network when they add features for businesses / brands
    • Trend #8 Sh!t you’re not ready for
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    • http://bit.ly/TurnHead
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    • Questions?