8 Digital Trends That Will Change Everything - March 2010Presentation Transcript
8 Digital Trends That Will Change Everything Presented by: Josh Martin, Social Media Lead March 2010
Josh Martin Social Media Lead Engauge Twitter: @Jmart730 Email: [email_address] Website: welcometojmart.com
Digital Innovation Group ...or just DIG ;) facebook.com/DIG.engauge
8 Digital Trends Trend #1: Facebook is killing it Trend #2: Lifestreaming Trend #3: Checking In Trend #4: Visual Search Trend #5: Social games Trend #6: Augmented reality Trend #7: Google Wave & Google Buzz Trend #8: Sh!t you’re not ready for
400 Million Users
100 Million Mobile Users
Facebook Overtakes Yahoo
Is Google next?
Top Fan Pages – March 2010
Giveaways / Promotions
More than 80,000 websites have implemented Facebook Connect
More than 60 million Facebook users engage with Facebook Connect on external websites every month
2/3 of comScore’s U.S. Top 100 websites & half of comScore’s Global Top 100 websites have implemented Facebook Connect
Virtual currency is a multibillion-dollar market
Facebook created credits in ’09 & recently started rolling out to a few social games - ex. Happy Island, FarmVille
Partnership with PayPal - payment option for purchasing Facebook credits
What’s next for Facebook?
Soon it will be commonplace to purchase products and exchange money in Facebook
What’s next for Facebook?
Users will be able to do more and more things on Facebook through their mobile device
Interact with Fan Pages
What’s next for Facebook?
Brands have only begun to test the limits of what’s capable in Facebook
Facebook to offer more services for brands, but will there be a price?
What does Facebook mean for you?
Brands that aren’t on Facebook are missing out on opportunities to connect with their customers and future customers
Facebook allows you to get thousands of fans and turn them into marketers - sharing your content / message
Facebook presence is just as important as your website
Trend #2 Lifestreaming
wordpress plugins My Lifestream welcometojmart.com aggregater
What does Lifestreaming mean for you?
Today, people have their own brands. You have to find a way to be relevant to them within their brand. Think of it as co-marketing with fans of your brand.
Think of the many ways that your brand creates content and find ways to spread the word, outside of Facebook and Twitter.
Real-time content. And portable content.
Trend #3 Check-in
What happens on Foursquare…
What does “checking in” mean for you?
Location-based marketing is the next big thing
Is there a way for your business to take advantage of check-ins? Rewards, promotions, data mining, etc.?
Is this going to be the year for Mobile?
Trend #4 Visual Search
What does Visual Search mean for you?
Consumers are not satisfied with search today.
Existing searches are best for items you know more about and not ideal for “Discovery”
Your brand can come alive in a visual search.
This is the year to experiment and ask users for feedback.
Trend #5 Social Games
Profile of Social Game Players - Gender
Profile of Social Game Players - Age
How many hours per week do you play online social games?
A few facts about FarmVille...
FarmVille is the most popular app in the history of Facebook
FarmVille players outnumber real farmers in the U.S. by a ratio of 60 to 1
On an average day, FarmVille players purchase 500,000 virtual tractors. John Deere, the biggest U.S. manufacturer of real tractors sell around 5,000 a year.
FarmVille was able to raise over $1 million for Haiti relief efforts
How do you know if someone quits in FarmVille?
What does Social Gaming mean for you?
Marketing opportunities - bing example
In many cases, apps / games within social networks represent one of the best ways to reach new customers.
Consider researching whether or not your customers are playing social games. Is there a place for your brand within that game?
Trend #6 Augmented Reality
Priority Mail Virtual Box Simulator http://bit.ly/AR-USPS
TOPPS 3D Baseball Cards http://bit.ly/TOPPS3D
What does Augmented Reality mean for you?
Throw off the constraints - technology now opens new possibilities.
Cool for the sake of being cool is still cool - but the beauty lies in trying new things.
Trend #7 Google Wave & Google Buzz
What does Google Wave mean for you?
It’s particularly useful for brainstorming and collaborating over multiple geographic locations.
Over time people want to interact both with your brand but also with other customers. Are there ways that you could incorporate group engagement?
Great forum for working with multiple agencies and stakeholders.
Want a Google Wave invite? Email me at firstname.lastname@example.org
What is this Buzz all about?
It’s another social network...
Ties in with: Twitter, Picasa, YouTube, Flickr, Mobile
Tied directly to Gmail - comments to your posts go directly to your inbox
More of a closed network, but you can choose to share things publicly and/or privately
What does Google Buzz mean for you?
Another method of engaging and collaborating with others
Opportunities to gather feedback - similar to Twitter, but messages can be longer and include images, links, etc.
Could be an interesting social network when they add features for businesses / brands