Stellar place project briefPresentation Transcript
Disclaimer:The contents herein are meant to be used as a general guide for the project only andshould not be relied upon for factual accuracy. Plans, prices, and other suchinformation stated are subject to change without prior notice.
General Information Project Name Stellar Place Project Type Mixed Development Location Visayas Avenue, Quezon City Land Area 8,608 sq.m.Three (3) Buildings Vega Claris Magna Description MRB - 6 Floors MRB - 6 Floors HRB - 15 Floors No. of Units 84 Units 84 Units 311 Units Total Units 479 Units No. of Parking 63 Slots 186 SlotsTotal Parking Slots 249 Slots
Visayas Avenue, Quezon City How to get there: From Makati: Take EDSA Northbound, turn right at East Avenue, head straight until you reach the Quezon Memorial Circle. From there, turn right at Visayas Avenue, further down prior to reaching Congressional Avenue, the property is on the left side. From Caloocan or Monumento: Take Congressional Avenue heading towards Visayas Avenue. Upon reaching Visayas Avenue, turn right and the site will be on your right.
Nearby Business and Media Centers BUSINESS CENTERS Distance in Landmark KMS. Eton Centris, Quezon Avenue 3.3 UP-Ayala Techno Hub, Diliman 3.6 ABS-CBN Broadcasting Center 3.86 GMA 7 Media Center 4.8 Ortigas Center 10 Makati Central Business District 15.5
Nearby Commercial Centers COMMERCIAL CENTERS Distance in Landmark KMS. Cherry Fooderama Congressional 0.8 Circle C – Robinsons Supermarket 1 Trinoma 2.5 SM City North Edsa 2.6 Eton Centris 3.3 Waltermart Monumento 4.5 Timog Avenue 4 Tomas Morato Strip 4.8
Nearby Learning Institutions LEARNING INSTITUTIONS Distance in Landmark KMS. Maria Montessori School of Q.C. 0.26 Colegio De San Lorenzo 1.1 New Era College 1.9 St. James College 2.5 Philippine Science High School 3 University of the Philippines 3.5 St. Mary’s College 5.1 Miriam College 5.7 Ateneo de Manila University 6
Nearby Hospitals HOSPITALS Distance in Landmark KMS. Veteran’s Hospital 2.4 Lung Center of the Philippines 2.5 Philippine Heart Center 2.8 East Avenue Medical Center 2.9 Philippine Children’s Medical Center 2.9 V. Luna Medical Center 3.7 Capitol Medical Center 5.2 St. Luke’s Medical Center 6.4
Other Nearby Landmarks OTHER LANDMARKS Distance in Landmark KMS. Our Lady of Mt. Carmel 0.9 Quezon City Hall 1.6 Our Lady of Annunciation 2.7
Summary of Competitive Landscape Opportunities for DMCI HomesMost residential projects in the area are horizontal Opportunity to capture the market of upgraders in the(subdivisions), however, there is also a prevalence of area.townhouses, especially in the areas around VisayasAvenueMajority of the unit mix for existing vertical competitors Ability to provide for the underserved segment in the(condominium developers) consists of 1BR units area (young families) with a diverse mix of larger unit cuts.Majority of competitor unit inventory has already been Opportunity to serve spill-over buyers.absorbed by the marketCurrent pricing per SQM: Competitive pricing at Php64,000 per SQM.minimum = Php46,000maximum = Php84,000average = Php64,000
Demographics1. Primary MarketA. End-Users and Upgraders from Quezon City and to some extent, CAMANAVA (young couples and startup families).B. Young families who have just been renting or still living with parents, and are looking at finallypurchasing their own home.C. Growing families who want to improve residential condition.2. Secondary MarketThose from the provinces in the North and other provinces in the Philippines looking for a half-way homeor primary home within Quezon City proximate to broadcasting centers, learning institutions/universities,government institutions.
Psychographics• Career-driven professionals with a middle-class income, but with an AB mindset.• Discerning individuals who have a taste for the finer things in life.• Driven to succeed and live the high life, the way their AB counterparts and acquaintances do.They are free thinkers, passionate and academically driven, family oriented individuals who value qualitytime spent with family and friends. They are hard working individuals who know the importance of havinga home near their place of work, study and leisure in order to allot more time doing the things that theyvalue more unhurriedly. Though they occasionally spend for their interests and the things that they value,they are still for the most part, practical and discerning, on how they spend their money.They also aspire to upgrade in a secured residential community, near their primary homes; a new homewhere they can live comfortably yet still enjoying the same neighborhood experience they used to have.They consider home as their de-stressor.
Needs – Segment Framework Functional Need – The HomeHARMONY SEEKERS • Near schools; near hospitals; homeowner’s association. • Space and light; warmth; Social Need – The Situation • Family starters; homebuilders • Kitchen & Living room – the hub in the house Emotional Need – The Owner and his Feelings • Sociable; balanced •Harmonious; togetherness; belonging
Needs – Segment Framework COMPETENT INDIVIDUALS Functional Need – The Home • Near business and commercial centers Social Need – The Situation • Business/corporate lifestyle – yuppies, professionals, executives, career-oriented individuals • Technology, study/work area Emotional Need – The Owner and his Feelings • Driven • Controlled • Focused
Needs & Benefit Analysis Emotional Need Benefit Activities & Experience Link to ProductYoung career-driven couple starting a Accessible to the workplace, Be home early and relax with the entire Strategic Locationfamily needs to balance life to nurture allowing you & your family to spend family. Have time to catch up on that booktheir growing relationship more time together. you’ve always wanted to finish.Young career driven couple, stressed The fusion of vibrant greens, Feel rejuvenated as soon as you enter the Well planned spaces andfrom their work schedules needs a modern tropical architecture & property because of the stark contrast of abundant landscapingsanctuary to relax and unwind invigorating waterscapes provides the community against the traditional visual & auditory stimulation and a façade of its surroundings. Be awed by the very relaxed ambience grand entrance and lush landscaping.Young family seeking a balance in Offers an outdoor and indoor Let the kids take a dip in the pool. Hold Amenity Area (swimming pool,their recreational and leisure activities amenities that each individual will meetings or parties at the multi-purpose game room, multi-purpose hall love. hall. Enjoy a movie at the AV room or & AV room) have a game with your spouse at the game room.A young couple with children needs a Exclusivity and low density ensure a Sleep soundly, knowing that you are in a The fully gated property is wellsafe place conducive to rearing well secured enclave for your family. safe, exclusive and private environment, equipped with 24hr securityrounded individuals Boosted community developments ideal to nurture your growing kids. and CCTV monitoring to ensures harmony and growth to all. Various activities in the communities guarantee your safety. Various promote values and personality growth PMO Programs are available to suit your interests.A startup family searching for the A true value-for-money purchase Families are able to still afford their Affordability and flexibleperfect home that would allow them that also serves as a long-time hobbies like personal travels, shopping, payment termsthe freedom to pursue their other investment. with security that the purchase of theinterests and engage in community property won’t empty their savingsbuilding accounts.A young couple, busy with their Lead a hassle-free life as the Have your laundry picked-up and delivered Upgraded Propertybudding careers and so used to the Property Management Office takes right at your doorstep; settle your utility Management servicescomforts of in-city living, needs a place care of what you need. bills without leaving the premises of yourwhere they can lock-up and go as they community.please
Personification For 10 years now, Carl, a businessman, has been married to Anna, an businessman, specialist. events specialist. They have been living in Caloocan since they got married. It has been a abode. long time dream to finally have their own abode. Now that the Carl’s business is flourishing, they have decided to move Carl’ flourishing, out from his parents’ home. parents’ Being an only son, he prefers to settle down in an area that is accessible from where his parents are living. Since Maine is now carrying their first born, it is important for them to be born, within proximity to all places of interest, such hospitals, schools, interest, government offices, malls, & corporate districts. For the couple, their place of comfort is where privacy, security and a serene environment is present. environment Stellar Place is an ideal community for them to nurture their growing family. family.
VALUE PROPOSITION ANDREASONS TO BELIEVE
Why would I choose to live at Stellar Place?
Value Proposition Statement WHAT The only resort-inspired and family-oriented residential condominium village in Visayas Avenue, Quezon City HOW that features energy-efficient and innovative community solutions through DMCI Homes’ trademark garden atriums and single-loaded building configuration, and property management services WHO for young upper-middle income families WHY who seek comfort and rejuvenation WHERE in a community enclave within close proximity to their places of interests (work, study, government, and service institutions).
Reasons to BelieveThe Ideal Setting • Stellar Place is highly accessible via Visayas Avenue with convenience to PUVs via MRT North Station, Quezon City Hall Terminal and Quiapo-Taft Manila. • The development is within close proximity to top academic institutions, commercial and broadcast centers, and government offices and hospitals along the Elliptical Road and East Avenue. • The location of the project allows its residents to move, work, learn, and play at their own pace, thereby enjoying unhurried lives.
Reasons to BelieveLiving Inspired A lush and invigorating experience just outside your unit- green open spaces and refreshing water elements blend together to bring the pitch-perfect balance that people crave to be inspired. The areas surrounding Visayas Avenue have long been a venue for art and expression; as such, Stellar Place is an ideal environment to encourage creativity, and to foster ties with old friends and new neighbors by providing a space where passion and people come together.
Reasons to BelieveWorry-free Living Day to day upkeep is never a problem with DMCI Homes’ Property Management Team, professionally trained to look after the daily maintenance of the building structures, landscaping, facilities, common areas and amenities. More importantly, they provide round the clock security to ensure the residents’ safety at all times.
Reasons to BelieveExclusive Enclave While residents may enjoy the best of what the city has to offer due to its proximity to major city landmarks, they would still feel at ease knowing that their home is safely tucked away in a less-crowded portion of the city, providing them with an exclusive and safe haven to retreat to at the end of the day.
Reasons to BelieveDMCI Heritage and Quality Craftsmanship With a 50-year heritage of building recognized landmarks around the country, the same expertise and world class standards that have made DMCI a venerable institution in the construction industry have been applied in the construction of every DMCI Homes property for the past 10 years. The passion to build residential communities with only the highest quality is relentless. This workmanship allows DMCI Homes to give homeowners the peace of mind that they seek, knowing that their homes are constructed with quality in mind, and delivered in a timely manner.
MODERN TROPICALIt is a theme reflective of the countrys climateand evokes a feeling of warmth, serenity andrelaxing comfort.
Site Development Plan
Vega and Claris
Amenities Indoor Amenities Outdoor Amenities Multi-purpose Hall Lap Pool Fitness Gym Children’s Pool Audio-Visual Room Pocket Gardens Game Room Al Fresco Open Lounge Roof Deck Gardens Skylounge
Features and Facilities Building Features Facilities Garden Atriums Property Management Office Single-loaded Corridors 24-Hour Security Balconies in all units Electrified Perimeter Fence Breezeways Impressive Façade
FLOOR PLANS ANDUNIT LAYOUTS
Ground Floor Plan (Magna | HRB)
Ground Floor Plan (Magna | HRB)
6th and 11th Plan (Magna | HRB)
14th to 16th Floor Plan (Magna | HRB)
Unit Mix (Magna | HRB) Unit Type Unit Area Magna % 3 Bedroom 65.0 SQ.M. 35 11% 2 Bedroom A 49.5 SQ.M. 84 27% 2 Bedroom B 48.0 SQ.M. 30 10% 1 Bedroom A 30.0 SQ.M. 23 7% 1 Bedroom B 28.0 SQ.M. 23 7% Studio 24.0 SQ.M. 116 37% Unit Totals 311 100%
Upper Ground Floor Plan (Vega & Claris | MRB)
Typical Floor Plan (Vega & Claris | MRB)
Unit Mix (Vega & Claris | MRB) Unit Type Unit Area Vega Claris Total 3 Bedroom Special 71.5 SQ.M. - 6 6 4% 3 Bedroom 65.0 SQ.M. 24 18 42 25% 2 Bedroom A 49.5 SQ.M. 30 24 54 32% 2 Bedroom C 45.0 SQ.M. 30 36 66 39% Unit Totals 84 84 168 100%
Studio Floor Plan (Magna | HRB)
1 Bedroom Plan A (Magna | HRB)
1 Bedroom Plan B (Magna | HRB)
2 Bedroom Floor Plan (Vega & Claris | MRB)
3 Bedroom Floor Plan (Vega & Claris | MRB)
Unit Mix Unit Type Unit Area Vega Claris Magna Total % 3 Bedroom Special 71.5 SQ.M. - 6 - 6 1% 3 Bedroom 65.0 SQ.M. 24 18 35 77 16% 2 Bedroom A 49.5 SQ.M. 30 24 84 138 29% 2 Bedroom B 48.0 SQ.M. - - 30 30 6% 2 Bedroom C 45.0 SQ.M. 30 36 - 66 14% 1 Bedroom A 30.0 SQ.M. 23 23 5% 1 Bedroom B 28.0 SQ.M. 23 23 5% Studio 24.0 SQ.M. - - 116 116 24% Unit Totals 84 84 311 479 100%
Unit Pricing (Vega & Claris | MRB) Average Area Pricing No. of Service Claris & Vega Units Unit Area Balcony Area Area Gross Area Min Average Max 3 Bedroom Special 6 71.5 sq.m. 10.5 sq.m. 6.5 sq.m. 88.5 sq.m. 5.47 Mn 5.59 Mn 5.77 Mn 3 Bedroom 42 65.0 sq.m. 7.0 sq.m. 6.5 sq.m. 78.5 sq.m. 4.08 Mn 4.15 Mn 4.34 Mn 2 Bedroom A 54 49.5 sq.m. 6.0 sq.m. 6.5 sq.m. 62.0 sq.m. 3.28 Mn 3.36 Mn 3.44 Mn 2 Bedroom C 66 45.0 sq.m. 6.0 sq.m. 6.5 sq.m. 57.5 sq.m. 2.78 Mn 2.95 Mn 3.51 Mn*1.The prices of parking slot is not included in the pricelist. Parking slots are sold separately.2.Above prices are subject to change without prior notice.3.The unit areas may change based on the final construction drawing.4.Prices indicated are exclusive of closing fees.5.The unit number is also the number of service area located at the roof deck. Allocation is 1:16.Prices may include VAT, if and where applicable.7.The availability plans are intended to give a general idea of the project and as such are not to be relied upon as statements of fact. These drawings are based on plans as ofrelease of this material.8.Buyer’s can verify their factual accuracy and subsequent changes, if any. The contents herein are subject to change without prior notice and do not constitute an offer orcontract.9.All floor plans contained herein are not to scale.
Unit Pricing (Magna | HRB) Average Area Pricing Service Magna No. of Units Unit Area Balcony Area Area Gross Area Min Average Max 3 Bedroom 35 65.0 sq.m. 11.0 sq.m. - 76.0 sq.m. 4.35 Mn 4.45 Mn 4.71 Mn 2 Bedroom A 85 49.5 sq.m. 7.3 sq.m. - 56.8 sq.m. 3.34 Mn 3.55 Mn 4.03 Mn 2 Bedroom B 29 48.0 sq.m. 6.5 sq.m. - 54.5 sq.m. 3.38 Mn 3.46 Mn 4.05 Mn 1 Bedroom A 23 30.0 sq.m. 7.0 sq.m. - 37.0 sq.m. 2.16 Mn 2.34 Mn 2.38 Mn 1 Bedroom B 23 28.0 sq.m. 4.0 sq.m. - 32.0 sq.m. 2.12 Mn 2.21 Mn 2.24 Mn Studio 116 24.0 sq.m. 3.0 sq.m. - 27.0 sq.m. 1.84 Mn 1.98 Mn 2.39 Mn*1.The prices of parking slot is not included in the pricelist. Parking slots are sold separately.2.Above prices are subject to change without prior notice.3.The unit areas may change based on the final construction drawing.4.Prices indicated are exclusive of closing fees.5.No service area for the Magna.6.Prices may include VAT, if and where applicable.7.The availability plans are intended to give a general idea of the project and as such are not to be relied upon as statements of fact. These drawings are based on plans as ofrelease of this material.8.Buyer’s can verify their factual accuracy and subsequent changes, if any. The contents herein are subject to change without prior notice and do not constitute an offer orcontract.9.All floor plans contained herein are not to scale.
VEGA AND CLARIS (MRB) UNIT FINISHES
Unit Finishes (Vega & Claris | MRB) VEGA AND CLARIS ALL UNITS UNIT FINISHESFloor FinishesLiving, Dining and Kitchen Ceramic tiles with baseboardBedrooms Low maintenance resilient flooring with baseboardBalcony Ceramic tiles with pebble washoutToilet Unglazed ceramic tilesWall FinishesInterior Walls Painted finishToilet Painted plain cement finish above wall tilesCeiling FinishesLiving, Dining and Kitchen Painted plain cement finishBedrooms Painted plain cement finishToilet Painted ficemboard ceilingKitchen Area Granite finish countertop with cabinet systemDoorsEntrance Door Wooden panel door on metal jambBedroom Door Wooden door on metal jambToilet Door Wooden door on metal jambBalcony Door Aluminum framed glass panel (with insect screen)
Unit Finishes (Vega & Claris | MRB) VEGA AND CLARIS ALL UNITS UNIT FINISHESWindows Aluminum framed glass panel with insect screen (except awning windows)Finishing HardwareMain Door Lockset Lever type keyed locksetBedroom Lockset Lever type keyed locksetToilet Lockset Lever type privacy locksetToilet and Kitchen FixturesWater Closet Top flush, one-piece type 2-BEDROOM UNITS 3-BEDROOM UNIT Under counter type lavatory; Wall-hungLavatory Under counter type lavatory with semi-pedestal type for common toiletShower Head and Fittings Exposed shower and mixer typeSoap and Toilet Paper Holder White, recessed typeKitchen Sink Single bowl stainless steel Single bowl stainless steel with drain boardKitchen Faucet and Fittings Gooseneck type Ceiling-mounted exhaust fan / awningToilet Exhaust Ceiling-mounted exhaust fan window Rangehood Wall-mounted exhaustKitchen Exhaust Fan Wall-mounted exhaust fan provision fan
Unit Finishes (Vega & Claris | MRB) VEGA AND CLARIS ALL UNITS UNIT FINISHESService AreaFloor Finish Plain Concrete finishWall Finish Combination of cyclone wire and ficemboardRoof Finish Fiberglass and pre-painted metal sheets Provision for tapping point of waterMiscellaneous Provision for electrical outletWall FinishesExterior Wall Finish Combination of plain and textured paint on plain cement finishHallway Painted plain cement finishStairwell Painted plain cement finishCeiling FinishesHallway Painted plain cement finishStairwell Painted plain cement finishDriveway / Parking Plain cement finish
MAGNA (HRB)UNIT FINISHES
Unit Finishes (Magna| HRB) MAGNA UNIT FINISHES ALL UNITSFloor FinishesLiving, Dining and Kitchen Ceramic tiles with baseboard Ceramic tiles with baseboardBedrooms Low maintenance resilient flooring with baseboard (Studio)Balcony Ceramic tiles with pebble washoutToilet Unglazed ceramic tilesWall FinishesInterior Walls Painted finishToilet Painted plain cement finish above wall tilesCeiling FinishesLiving, Dining and Kitchen Painted plain cement finishBedrooms Painted plain cement finishToilet Painted ficemboard ceilingKitchen Area Granite finish countertop with cabinet systemDoorsEntrance Door Wooden panel door on metal jambBedroom Door Wooden door on metal jamb (Not applicable to Studio)Toilet Door Wooden door on metal jambBalcony Door Aluminum framed glass panel (with insect screen)
Unit Finishes (Magna| HRB) MAGNA UNIT FINISHES ALL UNITSWindows Aluminum framed glass panel with insect screen provision (except awning windows)Finishing HardwareMain Door Lockset Lever type keyed locksetBedroom Lockset Wooden door on metal jamb (Not applicable to Studio)Toilet Lockset Lever type privacy locksetToilet and Kitchen FixturesWater Closet Top flush, one-piece type 1-BEDROOM STUDIO UNITS 2-BEDROOM UNITS 3-BEDROOM UNITS UNITS Under counter type Under counter type lavatory; Wall-hung withLavatory Wall-hung lavatory lavatory semi-pedestal type for common toiletShower Head and Fittings Exposed shower and mixer typeSoap and Toilet Paper White, recessed typeHolderKitchen Sink Single bowl stainless steel Single bowl stainless steel with drain boardKitchen Faucet and Fittings Gooseneck typeToilet Exhaust Ceiling-mounted exhaust fanKitchen Exhaust Fan Rangehood provision
Project Milestones Milestone Date Advance Project Briefing March 11, 2011 Release of Pricelist March 18, 2011 Project Soft Launch March 28, 2011 Effectivity of Pricelist March 29, 2011 RFO Date September 2013