Marketing jitendra singh

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Marketing jitendra singh

  1. 1. 1 Define marketing? Explain its nature / features. Explain the importance of marketing in modern business. Explain the scope/functions of marketing. Explain in brief various concepts of marketing/Explain the selling concept, marketing concept and societal concept of marketing.
  2. 2. Define marketing research? Explain its features and importance to marketing managers. What is marketing information system (MIS)? Explain its features and importance. Write short notes on : Societal Concept of Marketing Marketing Concept Market Opportunity Analysis. Relationship marketing. Distinguish between : Marketing and selling Marketing Research and MIS. 2
  3. 3. Definition of Marketing According to William Stanton, “Marketing is a total system of business activities designed to plan, price, promote & distribute want satisfying products to target markets in order to achieve organisational objectives.” According to Philip Kotler, “marketing is a human activity directed at satisfying needs and wants through exchange process.” 3
  4. 4. Scope of Marketing Marketing Research Product Planning & Development Pricing Advertising & Publicity Sales Promotion Packaging Branding & Labelling After Sales Service Test Marketing 4
  5. 5. Features Of Marketing Regular & Continuous Activity Satisfaction of Human Wants Relates to Goods and Services Transfer of Ownership Creates Different Utilities Importance of 4Ps Evolutionary Concept Wide in Scope 5
  6. 6. Importance/ Benefits Of Marketing Satisfaction of human needs & wants Profits & market reputation Facilitates specialisation division of labour Widens the market Improves standard of living Bring economic growth Creates new norms of social economic behaviour Provides channels of communication to business firms Facilitates price control Develops social significance at. 6
  7. 7. Concept of Marketing The exchange concept The production concept The Product concept The Selling concept The marketing concept The Societal concept The relationship marketing concept 7
  8. 8. SELLING v/s MARKETING Meaning Aim Orientation Basis Consumers Place Role of Profit Importance Target 8

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