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Marketing jitendra singh
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Marketing jitendra singh

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marketing

marketing

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  • 1. 1 Define marketing? Explain its nature / features. Explain the importance of marketing in modern business. Explain the scope/functions of marketing. Explain in brief various concepts of marketing/Explain the selling concept, marketing concept and societal concept of marketing.
  • 2. Define marketing research? Explain its features and importance to marketing managers. What is marketing information system (MIS)? Explain its features and importance. Write short notes on : Societal Concept of Marketing Marketing Concept Market Opportunity Analysis. Relationship marketing. Distinguish between : Marketing and selling Marketing Research and MIS. 2
  • 3. Definition of Marketing According to William Stanton, “Marketing is a total system of business activities designed to plan, price, promote & distribute want satisfying products to target markets in order to achieve organisational objectives.” According to Philip Kotler, “marketing is a human activity directed at satisfying needs and wants through exchange process.” 3
  • 4. Scope of Marketing Marketing Research Product Planning & Development Pricing Advertising & Publicity Sales Promotion Packaging Branding & Labelling After Sales Service Test Marketing 4
  • 5. Features Of Marketing Regular & Continuous Activity Satisfaction of Human Wants Relates to Goods and Services Transfer of Ownership Creates Different Utilities Importance of 4Ps Evolutionary Concept Wide in Scope 5
  • 6. Importance/ Benefits Of Marketing Satisfaction of human needs & wants Profits & market reputation Facilitates specialisation division of labour Widens the market Improves standard of living Bring economic growth Creates new norms of social economic behaviour Provides channels of communication to business firms Facilitates price control Develops social significance at. 6
  • 7. Concept of Marketing The exchange concept The production concept The Product concept The Selling concept The marketing concept The Societal concept The relationship marketing concept 7
  • 8. SELLING v/s MARKETING Meaning Aim Orientation Basis Consumers Place Role of Profit Importance Target 8