• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
The Disney Experience - Every Customer's  "I Wish"
 

The Disney Experience - Every Customer's "I Wish"

on

  • 342 views

When it comes to delivering the best experience to consumes, consumer-facing-businesses generally lookup to few companies for standards. Apple, Amazon, Netflix, FourSeasons, LinkedIn are some of the ...

When it comes to delivering the best experience to consumes, consumer-facing-businesses generally lookup to few companies for standards. Apple, Amazon, Netflix, FourSeasons, LinkedIn are some of the examples. Disney experience is apparently the gold standard. Disney spent $1B to raise the bar and to stay relevant in a world where technology has become uber pervasive.

Statistics

Views

Total Views
342
Views on SlideShare
333
Embed Views
9

Actions

Likes
0
Downloads
5
Comments
0

3 Embeds 9

https://www.linkedin.com 6
http://www.linkedin.com 2
https://twitter.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The Disney Experience - Every Customer's  "I Wish" The Disney Experience - Every Customer's "I Wish" Presentation Transcript

    • The  Disney  Experience   Every  Customer’s  “I  Wish”   Jitender  Aswani   1 ©  2011 SAP AG. All rights reserved.
    • $13  Billion     30  million     122  million     in  annual  parks  &  resorts   revenues   unique  guests  come   every  year     admissions  handled  every   year     2 ©  2011 SAP AG. All rights reserved.
    • Challenge   …[we must find ways to] increase the time guests spend with [us], thus improving the opportunity to extract additional cash along the way… 3 ©  2011 SAP AG. All rights reserved.
    • MyMagic+   $1  Billion     investment  at  “what  the  future  may  look  like”   4 ©  2011 SAP AG. All rights reserved.
    • Magic  Band   All-­‐in-­‐One  ConnecOon  to  Plans  and  Experiences   5 ©  2011 SAP AG. All rights reserved.
    • Ticket Wallet Room  Key Magic  Band  is  your  room  key,  3cket,  wallet  (pay  for  souvenirs  &   food),  carry  fast-­‐pass,  use  for  augmented  reality…   6 ©  2011 SAP AG. All rights reserved.
    • …when  purchases  are  easier  and   cash-­‐free,  people  spend  more…   7 ©  2011 SAP AG. All rights reserved.
    • …when  experiences  are  memorable,  people  frequent   more…   8 ©  2011 SAP AG. All rights reserved.
    • Balanced  Approach   …  [We]  must  aggressively  weave  new  technology  into  [our]   parks  —  without  damaging  the  sense  of  nostalgia  on  which   the  experience  depends  —  or  risk  becoming  irrelevant  to   future  genera3ons…   9 ©  2011 SAP AG. All rights reserved.
    • Virtuous  Cycle   Enhance   Experience   Move  the   needle   (Revenues   and  Cost)   Stay   Relevant   10 ©  2011 SAP AG. All rights reserved.