Pervasive Location Analytics − The Next Frontier to Fall In the Enterprise Software? TechEd and SAPPHIRE Now Madrid
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Pervasive Location Analytics − The Next Frontier to Fall In the Enterprise Software? TechEd and SAPPHIRE Now Madrid

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  • 1. BI101Pervasive Location Analytics − The Next Frontier to Fall Inthe Enterprise Software?Jitender Aswani, Portfolio Strategist, Business AnalyticsOctober, 2011 Welcome!
  • 2. DisclaimerThis presentation outlines our general product direction and should not be relied on in making apurchase decision. This presentation is not subject to your license agreement or any other agreementwith SAP. SAP has no obligation to pursue any course of business outlined in this presentation or todevelop or release any functionality mentioned in this presentation. This presentation and SAPsstrategy and possible future developments are subject to change and may be changed by SAP at anytime for any reason without notice. This document is provided without a warranty of any kind, eitherexpress or implied, including but not limited to, the implied warranties of merchantability, fitness for aparticular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in thisdocument, except if such damages were caused by SAP intentionally or grossly negligent.© 2011 SAP AG. All rights reserved. 2
  • 3. Agenda1. Big Data & Pervasive Nature of Location-Based Solutions2. SAP + Google and Location Aware Solutions from SAP3. Location Analytics, ThinkSmart Technologies4. Demos5. Closing Thoughts and Q&A© 2011 SAP AG. All rights reserved. 3
  • 4. The Unstoppable Data Deluge… In year 2008, a firm managing the supply chain for retail clients saw… 100 GB of data per day …flow through its network. Source: The Economistkilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024 © 2011 SAP AG. All rights reserved. 4
  • 5. The Unstoppable Data Deluge… and in year 2010, the amount of data flowing through the network has increased by… 10x to 1 TB of data per daySource: IDCkilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024© 2011 SAP AG. All rights reserved. 5
  • 6. The Unstoppable Data Deluge… In year 2009, American Drone aircraft sent back… 24 Years…worth of video footage.Source: The Economist© 2011 SAP AG. All rights reserved. 6
  • 7. The Unstoppable Data Deluge… and the next generation Drone models are expected to produce… 10 to 30 times…more data.Source: The Economist© 2011 SAP AG. All rights reserved. 7
  • 8. The Unstoppable Data Deluge… In 2005, humanity created… 150 EB…of data.Source: IDCkilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024© 2011 SAP AG. All rights reserved. 8
  • 9. The Unstoppable Data Deluge… In 2010, humanity created… 8x more (1,200 EB)…of data.Source: IDCkilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024© 2011 SAP AG. All rights reserved. 9
  • 10. The Unstoppable Data Deluge…According to IDC, data is… doubling…every two years and is expected to reach… 1.8 ZB…(a trillion GB) in 2011.Source: IDCkilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024© 2011 SAP AG. All rights reserved. 10
  • 11. Ever increasing demand for smart analytical solutions that canharness the Big Data and generate the right business insights…Source: The Economist© 2011 SAP AG. All rights reserved. 11
  • 12. What –When-Where – Three questions all business ask universally -the classic Business Analytics equation… “What” happened? “When” it happened? “Where” it happened?© 2011 SAP AG. All rights reserved. 12
  • 13. The “What” in “What-When-Where” Business Analytics equation… Worldwide, SAP’s carbon emission reduced…Source: SAP© 2011 SAP AG. All rights reserved. 13
  • 14. The “When” in “What-When-Where” Business Analytics equation… In2010 , carbon emission reduced by 6% from 2009 levels…Source: SAP© 2011 SAP AG. All rights reserved. 14
  • 15. The “Where” in “What-When-Where” Business Analytics Equation… Carbon emission reduced in both EMEA and NA from 2009 to 2010…Source: SAP© 2011 SAP AG. All rights reserved. 15
  • 16. Analyzing data on “Where” a.k.a location (geo) dimension has notbeen that exciting… Region 2009 2010 EMEA 287,115,120 259,280,691 Region 2009 2010 Americas 95,348,551 90,469,039 Region 2009 2010 APJ 64,627,692 71,738,049Source: SAP© 2011 SAP AG. All rights reserved. 16
  • 17. If data had both time and location (geo) dimensions, very fewsolutions could help… City 2009 2010 City 2009 2010 City 2009 2010 Argentina 1,892,604 2,944,954 Indonesia 212,127 380,830 Russian Federation 2,897,359 3,368,540 Australia 3,857,067 4,473,135 Ireland 5,375,244 7,445,584 Saudi Arabia 87,135 275,082 Austria 3,456,312 3,575,161 Israel 11,045,459 9,889,998 Serbia 325,843 279,582 Belgium 2,720,480 2,883,628 Italy 5,408,633 5,969,910 Singapore 2,559,895 3,632,802 Brazil 4,796,593 7,834,214 Japan 6,753,585 6,873,820 Slovakia 1,071,815 1,021,035 Bulgaria 2,242,471 1,756,235 Kazakhstan 167,267 94,186 Slovenia 217,525 245,225 Canada 7,763,254 10,553,272 Latvia 13,099 17,470 South Africa 4,544,139 3,409,266 Chile 427,713 742,903 Lithuania 36,742 39,872 South Korea 1,427,186 1,846,810 China 11,463,525 13,793,752 Luxembourg 59,651 58,426 Spain 3,002,220 3,785,371 Colombia 715,549 1,309,819 Malaysia 732,026 968,832 Sweden 809,708 809,941 Croatia 196,538 230,429 Mexico 2,480,174 3,747,303 Switzerland 5,519,681 5,279,232 Cyprus 26,188 30,966 Netherlands 4,995,668 4,952,921 Taiwan 496,947 650,776 Czech -Rep 3,043,642 3,030,376 New Zealand 257,704 302,707 Thailand 235,441 370,219 Denmark 1,073,278 1,289,842 Nigeria 44,091 149,600 Turkey 528,217 761,957 Estonia 9,243 12,407 Norway 442,634 449,135 Ukraine 433,289 491,498 Finland 1,473,672 1,651,663 Other 779,936 1,544,873 United Arab Emirates 711,526 1,015,479 France 9,581,919 10,695,747 Peru 249,568 441,814 United Kingdom 11,404,364 10,184,147 Germany 197,207,281 166,986,765 Philippines 203,490 342,107 United States 76,350,285 61,884,405 Greece 753,209 813,469 Poland 1,569,985 1,625,997 Venezuela 427,588 579,540 Hong Kong 364,873 493,690 Portugal 905,358 968,307 Vietnam 22,683 Hungary 3,161,251 3,142,943 Puerto Rico 245,223 430,815 India 36,063,826 37,585,886 Romania 552,984 593,299Source: SAP© 2011 SAP AG. All rights reserved. 17
  • 18. And as more than 70% of organizational data has location elements− address, region, lat/long… Location Analytics or Location BI will go pervasive in the enterprise…Source: Yellowfin© 2011 SAP AG. All rights reserved. 18
  • 19. Thanks to Google for democratizing maps, location-based solutionsare becoming pervasive…Source: Southwest© 2011 SAP AG. All rights reserved. 19
  • 20. With the big governments…Source: Census.gov© 2011 SAP AG. All rights reserved. 20
  • 21. And with the private enterprises…Source: Centigon Solutions© 2011 SAP AG. All rights reserved. 21
  • 22. In Mobile Apps…© 2011 SAP AG. All rights reserved. 22
  • 23. Personal Mobile Apps…© 2011 SAP AG. All rights reserved. 23
  • 24. And also with data enthusiasts and bloggers among others…Source: Guardian.co.uk© 2011 SAP AG. All rights reserved. 24
  • 25. England riots: was poverty a factor?An example of Pervasive Location Analytics… #1 The data on England riotsSource: Guardian.co.uk© 2011 SAP AG. All rights reserved. 25
  • 26. England riots data mapped…Source: Guardian.co.uk© 2011 SAP AG. All rights reserved. 26
  • 27. England riots: was poverty a factor?An example of Pervasive Location Analytics… #1 The data on England riots #2 The data on poorest places in EnglandSource: Guardian.co.uk© 2011 SAP AG. All rights reserved. 27
  • 28. England riots data mashed with poverty data…The map is colored by the Indices of Multiple deprivation, from blue (richest) to red (poorest). Source: Guardian.co.uk© 2011 SAP AG. All rights reserved. 28
  • 29. England riots: was poverty a factor?An example of Pervasive Location Analytics… #1 The data on England riots #2 The data on poorest places in England #3 The data from magistrate courts on riotersSource: Guardian.co.uk© 2011 SAP AG. All rights reserved. 29
  • 30. England riots data mashed with poverty and rioters’ demographicsdata to answer questions…The map is colored by the Indices of Multiple deprivation, from blue (richest) to red (poorest). Source: Guardian.co.uk© 2011 SAP AG. All rights reserved. 30
  • 31. England riots: was poverty a factor?An example of Pervasive Location Analytics… Demo of Unlocking Location Based Insights on England RiotsSource: Guardian.co.uk© 2011 SAP AG. All rights reserved. 31
  • 32. Government has also put its “Big Data” on a map to help citizensunlock location sensitive info… Demo on Recovery.govSource: Recovery.gov© 2011 SAP AG. All rights reserved. 32
  • 33. Southwest Airlines is using maps in a very innovative way to driveits travel business… Demo on Southwest GetAway FinderSource: Recovery.gov© 2011 SAP AG. All rights reserved. 33
  • 34. Another fascinating example of Pervasive Location Analytics:Global maps of news papers… Demo on a map based global newspaper solution© 2011 SAP AG. All rights reserved. 34
  • 35. Location-based solutions which bring geo data to life and unlocklocation aware insights… Will it become pervasive in the enterprise ?© 2011 SAP AG. All rights reserved. 35
  • 36. 1. Big Data & Pervasive Nature of Location-Based Solutions2. SAP + Google and Location Aware Solutions from SAP3. Location Analytics, ThinkSmart Technologies4. Demos5. Closing Thoughts and Q&A© 2011 SAP AG. All rights reserved. 36
  • 37. At SAP, we certainly think so, hence this strategic partnership withGoogle… SAP and Google Team to Put “Big Data” on the Map, July 27, 2011 http://youtu.be/VffG3MuQ4nc© 2011 SAP AG. All rights reserved. 37
  • 38. This strategic partnership will bring location-based solutions fromSAP in near future… Google Maps JavaScript API was built from scratch to be optimized on various platforms including desktop and mobile Google Earth API for 3D visualizations within a browser gives you full control of controls, layers and movements of Google Earth StreetView API for fully controlled applications leveraging the Google’s own StreetView imagery Geocoding API is a web service that finds the coordinates for a street address or finds the street address at a given location Elevation API is a web service that gives your business access to graph and analyze Google’s elevation data The Directions API has the ability to specify options like tolls, highways and biking directions© 2011 SAP AG. All rights reserved. 38
  • 39. SAP applications to leverage Google Maps to make location-basedenterprise solutions pervasive… BI client tools BI platform On-demand applications Mobile applications And more…© 2011 SAP AG. All rights reserved. 39
  • 40. 1. Big Data & Pervasive Nature of Location-Based Solutions2. SAP + Google and Location Aware Solutions from SAP3. Location Analytics, ThinkSmart Technologies4. Demos5. Closing Thoughts and Q&A© 2011 SAP AG. All rights reserved. 40
  • 41. © 2011 SAP AG. All rights reserved. © Thinksmart Technologies 41 41
  • 42. Location Intelligence & Analytics© 2011 SAP AG. All rights reserved. © Thinksmart Technologies 42 42
  • 43. Data points from a single day >1m data points per day and growing (~10% customers with smartphones)© 2011 SAP AG. All rights reserved. © Thinksmart Technologies 43 43
  • 44. Where people spend time…The average times passengers spend in different parts of Airport© 2011 SAP AG. All rights reserved. © Thinksmart Technologies 44 44
  • 45. Most common paths – Arrival…The most common arrival paths through the airport© 2011 SAP AG. All rights reserved. © Thinksmart Technologies 45 45
  • 46. Most common paths – Departure…The most common departure paths through the airport© 2011 SAP AG. All rights reserved. © Thinksmart Technologies 46 46
  • 47. Airport Crowding...The most common departure paths through the airport© 2011 SAP AG. All rights reserved. © Thinksmart Technologies 47 47
  • 48. People moving around airport… Most people go direct from T3 to T2 without visiting Duty Free© 2011 SAP AG. All rights reserved. © Thinksmart Technologies 48 48
  • 49. 353 87 7711113brendan@thinksmarttechnologies.comwww.thinksmarttechnologies.com© 2011 SAP AG. All rights reserved. © Thinksmart Technologies 49 49
  • 50. 1. Big Data & Pervasive Nature of Location-Based Solutions2. SAP + Google and Location Aware Solutions from SAP3. Location Analytics, ThinkSmart Technologies4. Demos5. Closing Thoughts and Q&A© 2011 SAP AG. All rights reserved. 50
  • 51. Pervasive Location Analytics – SAP’s Visual Business Demo –“Taking your business Visual”© 2011 SAP AG. All rights reserved. 51
  • 52. Pervasive Location Analytics – SAP BusinessObjects ExploreriPad demo… SAP’s carbon footprint Explorer iPad demo© 2011 SAP AG. All rights reserved. 52
  • 53. FreshDirect, an SAP BusinessObjects customer andleading the location analytics revolution, its mission is… Build a World Class Fresh Foods Company Re-Think and Shorten the Current Food Retail Supply Chain from Source to Customer Build the World’s Most Personalized Food Shopping Experience© 2011 SAP AG. All rights reserved. 53 53
  • 54. FreshDirect and the two business challenges it faced… About FreshDirect Business Challenges Leading online grocer in the U.S. with  At risk or delinquent deliveries 600K customers in New York, New Jersey  Minimize operating expense related to and Connecticut parking tickets Fresh-from-the-farm foods and brand- name groceries at everyday low prices, all delivered to customers’ doors Over 600 entrees and side dishes, made fresh daily by professional chefs using the finest, freshest ingredients© 2011 SAP AG. All rights reserved. 54 54
  • 55. Driving Directions Dashboard at FreshDirect© 2011 SAP AG. All rights reserved. 55
  • 56. 1. Big Data & Pervasive Nature of Location-Based Solutions2. Location Aware Solutions from SAP3. Location Analytics, ThinkSmart Technologies4. Demos5. Closing Thoughts and Q&A© 2011 SAP AG. All rights reserved. 56
  • 57. Your business vocabulary will change when Location Analyticsbecomes pervasive with the enterprise… Business Analytics Location Analytics  Reports  Points  Dashboards  Heat maps  Analytics  Maps  Metrics  Lines, Polygons  Measures, Dimensions  Routes, Distance  Row, Columns  Latitude, Longitude© 2011 SAP AG. All rights reserved. 57
  • 58. Thank you – Can I answer your questions?© 2011 SAP AG. All rights reserved. 58
  • 59. Pervasive Location Analytics – My contact information jitender.aswani@sap.com http://allthingsbusinessanalytics.blogspot.com/ #jaswani Thank you!© 2011 SAP AG. All rights reserved. 59
  • 60. Appendix© 2011 SAP AG. All rights reserved. 60
  • 61. © 2011 SAP AG. All rights reserved. 61
  • 62. © 2011 SAP AG. All rights reserved. 62
  • 63. © 2011 SAP AG. All rights reserved. 63