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Pervasive Location Analytics
 

Pervasive Location Analytics

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    Pervasive Location Analytics Pervasive Location Analytics Presentation Transcript

    • Pervasive Location Analytics − The Next[Frontier to Fall In the Enterprise Software?Jitender Aswani, Strategy, Business Analytics, SAP
    • Agenda1. Big Data & Pervasive Nature of Location-Based Solutions2. Location Aware Solutions from SAP3. Demos From Centigon Solutions, Fresh Direct and SAP4. Q&A© 2011 SAP AG. All rights reserved. 2
    • The Unstoppable Data Deluge… In year 2008, a firm managing the supply chain for retail clients saw… 100 GB of data per day …flow through its network. Source: The Economistkilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024 © 2011 SAP AG. All rights reserved. 3
    • The Unstoppable Data Deluge… and in year 2010, the amount of data flowing through the network has increased by… 10x to 1 TB of data per day Source: IDCkilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024 © 2011 SAP AG. All rights reserved. 4
    • The Unstoppable Data Deluge… In year 2009, American Drone aircraft sent back… 24 Years…worth of video footage.Source: The Economist© 2011 SAP AG. All rights reserved. 5
    • The Unstoppable Data Deluge… and the next generation Drone models are expected to produce… 10 to 30 times…more data.Source: The Economist© 2011 SAP AG. All rights reserved. 6
    • The Unstoppable Data Deluge… In 2005, humanity created… 150 EB …of data. Source: IDCkilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024 © 2011 SAP AG. All rights reserved. 7
    • The Unstoppable Data Deluge… In 2010, humanity created… 8x more (1,200 EB) …of data. Source: IDCkilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024 © 2011 SAP AG. All rights reserved. 8
    • The Unstoppable Data Deluge… According to IDC, data is… doubling …every two years and is expected to reach… 1.8 ZB …(a trillion GB) in 2011. Source: IDCkilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024 © 2011 SAP AG. All rights reserved. 9
    • Ever increasing demand for smart analytical solutions thatcan harness the Big Data and generate the right businessinsights…Source: The Economist© 2011 SAP AG. All rights reserved. 10
    • What –When-Where – Three questions all business askuniversally - the classic Business Analytics equation… “What” happened? “When” it happened? “Where” it happened?© 2011 SAP AG. All rights reserved. 11
    • The “What” in “What-When-Where” BusinessAnalytics equation… Worldwide, S AP’s carbon emission reduce d…Source: SAP© 2011 SAP AG. All rights reserved. 12
    • The “When” in “What-When-Where” BusinessAnalytics equation… In2010 , carbon emission reduced by 6% from 2009 levels…Source: SAP© 2011 SAP AG. All rights reserved. 13
    • The “Where” in “What-When-Where” BusinessAnalytics Equation… Carbon emission reduced in both EMEA and NASource: SAP© 2011 SAP AG. All rights reserved. from 2009 to 14
    • Analyzing data on “Where” a.k.a location (geo)dimension has not been that exciting… Region 2009 2010 EMEA 287,115,120 259,280,691 Region 2009 2010 Americas 95,348,551 90,469,039 Region 2009 2010 APJ 64,627,692 71,738,049Source: SAP© 2011 SAP AG. All rights reserved. 15
    • If data had both time and location (geo)dimensions, few visualization solutions couldhelp… City 2009 2010 City 2009 2010 City 2009 2010 Argentina 1,892,604 2,944,954 Indonesia 212,127 380,830 Russian Federation 2,897,359 3,368,540 Australia 3,857,067 4,473,135 Ireland 5,375,244 7,445,584 Saudi Arabia 87,135 275,082 Austria 3,456,312 3,575,161 Israel 11,045,459 9,889,998 Serbia 325,843 279,582 Belgium 2,720,480 2,883,628 Italy 5,408,633 5,969,910 Singapore 2,559,895 3,632,802 Brazil 4,796,593 7,834,214 Japan 6,753,585 6,873,820 Slovakia 1,071,815 1,021,035 Bulgaria 2,242,471 1,756,235 Kazakhstan 167,267 94,186 Slovenia 217,525 245,225 Canada 7,763,254 10,553,272 Latvia 13,099 17,470 South Africa 4,544,139 3,409,266 Chile 427,713 742,903 Lithuania 36,742 39,872 South Korea 1,427,186 1,846,810 China 11,463,525 13,793,752 Luxembourg 59,651 58,426 Spain 3,002,220 3,785,371 Colombia 715,549 1,309,819 Malaysia 732,026 968,832 Sweden 809,708 809,941 Croatia 196,538 230,429 Mexico 2,480,174 3,747,303 Switzerland 5,519,681 5,279,232 Cyprus 26,188 30,966 Netherlands 4,995,668 4,952,921 Taiwan 496,947 650,776 Czech -Rep 3,043,642 3,030,376 New Zealand 257,704 302,707 Thailand 235,441 370,219 Denmark 1,073,278 1,289,842 Nigeria 44,091 149,600 Turkey 528,217 761,957 Estonia 9,243 12,407 Norway 442,634 449,135 Ukraine 433,289 491,498 Finland 1,473,672 1,651,663 Other 779,936 1,544,873 United Arab Emirates 711,526 1,015,479 France 9,581,919 10,695,747 Peru 249,568 441,814 United Kingdom 11,404,364 10,184,147 Germany 197,207,281 166,986,765 Philippines 203,490 342,107 United States 76,350,285 61,884,405 Greece 753,209 813,469 Poland 1,569,985 1,625,997 Venezuela 427,588 579,540 Hong Kong 364,873 493,690 Portugal 905,358 968,307 Vietnam 22,683 Hungary 3,161,251 3,142,943 Puerto Rico 245,223 430,815 India 36,063,826 37,585,886 Romania 552,984 593,299Source: SAP© 2011 SAP AG. All rights reserved. 16
    • And as more than 70% of organizational data haslocation elements − address, region, lat/long… Location Analytics or Location BI will go pervasive in the enterprise…Source: Yellowfin© 2011 SAP AG. All rights reserved. 17
    • Thanks to Google for democratizing maps, location-based solutions are becoming pervasive…Source: Southwest© 2011 SAP AG. All rights reserved. 18
    • With the big governments…Source: Census.gov© 2011 SAP AG. All rights reserved. 19
    • And with the private enterprises…Source: Centigon Solutions© 2011 SAP AG. All rights reserved. 20
    • In increasing numbers in mobile apps…© 2011 SAP AG. All rights reserved. 21
    • And social apps…© 2011 SAP AG. All rights reserved. 22
    • And also with data enthusiasts and bloggersamong others…Source: Guardian.co.uk© 2011 SAP AG. All rights reserved. 23
    • England riots: was poverty a factor?An example of Pervasive Location Analytics… #1 The data on England riotsSource: Guardian.co.uk© 2011 SAP AG. All rights reserved. 24
    • England riots data mapped…Source: Guardian.co.uk© 2011 SAP AG. All rights reserved. 25
    • England riots: was poverty a factor?An example of Pervasive Location Analytics… #1 The data on England riots #2 The data on poorest places in EnglandSource: Guardian.co.uk© 2011 SAP AG. All rights reserved. 26
    • England riots data mashed with poverty data… The map is colored by the Indices of Multiple deprivation, from blue (richest) to red (poorest). Source: Guardian.co.uk© 2011 SAP AG. All rights reserved. 27
    • England riots: was poverty a factor?An example of Pervasive Location Analytics… #1 The data on England riots #2 The data on poorest places in England #3 The data from magistrate courts on riotersSource: Guardian.co.uk© 2011 SAP AG. All rights reserved. 28
    • England riots data mashed with poverty andrioters’ demographics data to answer questions… The map is colored by the Indices of Multiple deprivation, from blue (richest) to red (poorest). Source: Guardian.co.uk© 2011 SAP AG. All rights reserved. 29
    • England riots: was poverty a factor?An example of Pervasive Location Analytics… Demo of Unlocking Location Based Insights on England RiotsSource: Guardian.co.uk© 2011 SAP AG. All rights reserved. 30
    • Government has also put its “Big Data” on a mapto help citizens unlock location sensitive info… Demo on Recovery.govSource: Recovery.gov© 2011 SAP AG. All rights reserved. 31
    • Southwest Airlines is using maps in a veryinnovative way to drive its travel business… Demo on Southwest GetAway FinderSource: Recovery.gov© 2011 SAP AG. All rights reserved. 32
    • Another fascinating example of Pervasive LocationAnalytics: Global maps of news papers… Demo on a map based global newspaper solution© 2011 SAP AG. All rights reserved. 33
    • Location-based solutions which bring geo data tolife and unlock location aware insights… ? Will it become pervasive in the enterprise© 2011 SAP AG. All rights reserved. 34
    • 1. Big Data & Pervasive Nature of Location-Based Solutions2. Location Aware Solutions from SAP3. Demos From Centigon Solutions, Fresh Direct and SAP4. Q&A© 2011 SAP AG. All rights reserved. 35
    • At SAP, we certainly think so, hence this strategicpartnership with Google… SAP and Google Team to Put “Big Data” on the Map, July 27, 2011 http://youtu.be/VffG3MuQ4nc© 2011 SAP AG. All rights reserved. 36
    • This strategic partnership will bring location-basedsolutions from SAP in near future… Google Maps JavaScript API was built from scratch to be optimized on various platforms including desktop and mobile Google Earth API for 3D visualizations within a browser gives you full control of controls, layers and movements of Google Earth StreetView API for fully controlled applications leveraging the Google’s own StreetView imagery Geocoding API is a web service that finds the coordinates for a street address or finds the street address at a given location Elevation API is a web service that gives your business access to graph and analyze Google’s elevation data The Directions API has the ability to specify options like tolls, highways and biking directions© 2011 SAP AG. All rights reserved. 37
    • SAP applications to leverage Google Maps to makelocation-based enterprise solutions pervasive… BI client tools BI platform On-demand applications Mobile applications And more…© 2011 SAP AG. All rights reserved. 38
    • 1. Big Data & Pervasive Nature of Location-Based Solutions2. Location Aware Solutions from SAP3. Demos From Centigon Solutions, Fresh Direct and SAP4. Q&A© 2011 SAP AG. All rights reserved. 39
    • GMaps FrameworkRyan GoodmanCentigon Solutions,Inc.ryan@centigonsolutions.com@rmgoodmhttp://gmapsplugin.com© 2011 SAP AG. All rights reserved. 40
    • Technology Convergence Location BIG Data Intelligence Operational The Business Analytics “Cloud” Consumerization of IT© 2011 SAP AG. All rights reserved. 41
    • GMaps Platform GMaps Platform© 2011 SAP AG. All rights reserved. 42
    • Location Intelligence in Action© 2011 SAP AG. All rights reserved. 43
    • Nimish Dixit, Fresh DirectSenior Analyst, TransportationNimish has been involved in transportation operations andbusiness analysis at FreshDirect since 2006. He has beena business champion for FreshDirect’s operationalanalytics with experience building end to end managementprocesses.© 2011 SAP AG. All rights reserved. 44 44
    • About FreshDirect FreshDirect is the leading profitable online grocer in the U.S. 600,000 customers in New York, New Jersey and Connecticut Fresh-from-the-farm foods and brand-name groceries at everyday low prices, all delivered to customers’ doors Expert 5-star Quality Ratings on all produce and seafood, daily Over 600 Entrees and Side Dishes, made fresh daily by professional chefs using the finest, freshest ingredients FreshDirect has fulfilled more than 12 million orders to date FreshDirect ranks 70th on Internet Retailers America’s Top 500 guide© 2011 SAP AG. All rights reserved. 45 45
    • FreshDirect’s Mission Build a World Class Fresh Foods Company Re-Think and Shorten the Current Food Retail Supply Chain from Source to Customer Build the World’s Most Personalized Food Shopping Experience© 2011 SAP AG. All rights reserved. 46 46
    • Operationalizing Data ConsumptionFreshDirect Challenge:How do you empower the front-line agent or manager toconfidently respond to the second or third degreeexcuse/question that a report can’t answer? Q. Why did you get a ticket? A. No, I didn’t. Q. If you didn’t, why did we pay it? A. The copwrote it incorrectlyMgmt Action: Let’s take a lookSolution: Build a management process that is supportedby visual, map-based dashboards as a key component.© 2011 SAP AG. All rights reserved. 47 47
    • Parking Ticket Challenge  Awareness & Tools: Communicate to drivers about how much FD pays in tickets  Exception Reporting: DW/BOBJ weekly/daily reports highlighting bottom performers for metric  Coaching and Management: Empower managers to own the conversation with drivers. Deploy map based dashboard.© 2011 SAP AG. All rights reserved. 48 48
    • Parking Ticket Dashboard at FreshDirect© 2011 SAP AG. All rights reserved. 49
    • Driving Directions Dashboard at FreshDirect© 2011 SAP AG. All rights reserved. 50
    • Pervasive Location Analytics – SAPBusinessObjects Explorer iPad demo… SAP’s carbon footprint Explorer iPad demo© 2011 SAP AG. All rights reserved. 51
    • Pervasive Location Analytics – SAP’s VisualBusiness Demo – “Taking your business Visual”© 2011 SAP AG. All rights reserved. 52
    • 1. Big Data & Pervasive Nature of Location-Based Solutions2. Location Aware Solutions from SAP3. Demos From Centigon Solutions, Fresh Direct and SAP4. Q&A© 2011 SAP AG. All rights reserved. 53
    • Pervasive Location Analytics – Can I answer yourquestions?© 2011 SAP AG. All rights reserved. 54
    • Pervasive Location Analytics – My contactinformation jitender.aswani@sap.com http://allthingsbusinessanalytics.blog spot.com/ #jaswani Thank you!© 2011 SAP AG. All rights reserved. 55
    • Appendix© 2011 SAP AG. All rights reserved. 56
    • © 2011 SAP AG. All rights reserved. 57
    • © 2011 SAP AG. All rights reserved. 58
    • © 2011 SAP AG. All rights reserved. 59
    • Addressing travelling salesman’s business issuesusing SAP Sales OnDemand (if time permits)… Geo elements in Sales OnDemand© 2011 SAP AG. All rights reserved. 60
    • Addressing logistics related challenges using SAPHANA and SAP BusinessObjects EventInsight… Logistics and addressing security threats iPad Demo© 2011 SAP AG. All rights reserved. 61