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Business Analytics is all about - analyzing data, discovering insights and influencing change. Provide answers to Ws: What Happened, When it Happened, Where is happened, Why it Happened? help decisions and drive change. Analytics has been with us for centuries and played a critical role all along. In today's big & complex industrial world, analytics has continued to play a critical role but sadly the current state of the business analytics approach is broken. For the last 25 years, the software technology and tools in the analytics category has produced "slice and dice ninjas" who interact with data but mostly without the right context. This approach produces insights and visualization that can not be understood very well. These solutions are complex, cost-prohibitive, slow and most often fail to deliver to the promises . Visual Analytics came to forefront to address the challenge of traditional business analytics.
Visual Analytics is defined as "analytical reasoning aided by visual interfaces". The primary premise for this approach is that "visualization is not an afterthought". This industry has risen very fast in the past few years. In this presentation, I discuss the issues faced by this nascent offshoot of Business Analytics and what does future hold for this category.
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