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Social Media Marketing & Analytics<br />                                           Chua Li Hui (Leader)<br />             ...
Campaign<br />“Interesting Idea and Win A Car”<br />Duration: 28days<br />Why we use social media?  <br />Volkswagen<br />
Increase brand awareness<br />To build trusts with consumers<br />Promoting the up-coming model<br />Increase Twitter foll...
Age between 21 – 40 <br />Small family size <br />Twitter or Facebook account<br />Style<br />Target Audience<br />
Social Media Platform<br />Why do you think you are qualify for this campaign?<br />
Follow Volkswagen<br />Tweet interesting answer<br />Twitter<br />
“Like” Volkswagen Facebook Fan Page<br />Post interesting answer<br />Facebook<br />
Your Brain<br />What you need?<br />+<br />Determination<br />
Endurance Challenge<br />
What you get?<br />
Aims to: <br />Increase 20% in Twitter follower<br />Increase 20% in Facebook Fan Page “Like”<br />Increase 10%  – 15%in S...
The End!!<br />
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Social media marketing & analytics

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Transcript of "Social media marketing & analytics"

  1. 1. Social Media Marketing & Analytics<br /> Chua Li Hui (Leader)<br /> Tan Pei Ying<br />Goh Yee Ting<br /> Lee Jin Ling<br />
  2. 2. Campaign<br />“Interesting Idea and Win A Car”<br />Duration: 28days<br />Why we use social media? <br />Volkswagen<br />
  3. 3. Increase brand awareness<br />To build trusts with consumers<br />Promoting the up-coming model<br />Increase Twitter follower<br />Increase FacebookFan Page “like”<br />Using social media to:<br />Allow user to participate<br />Increase the level of engagement<br />Objectives<br />
  4. 4. Age between 21 – 40 <br />Small family size <br />Twitter or Facebook account<br />Style<br />Target Audience<br />
  5. 5. Social Media Platform<br />Why do you think you are qualify for this campaign?<br />
  6. 6. Follow Volkswagen<br />Tweet interesting answer<br />Twitter<br />
  7. 7. “Like” Volkswagen Facebook Fan Page<br />Post interesting answer<br />Facebook<br />
  8. 8. Your Brain<br />What you need?<br />+<br />Determination<br />
  9. 9. Endurance Challenge<br />
  10. 10. What you get?<br />
  11. 11. Aims to: <br />Increase 20% in Twitter follower<br />Increase 20% in Facebook Fan Page “Like”<br />Increase 10% – 15%in Sales rate <br />Conclusion<br />
  12. 12. The End!!<br />
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