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Validation options for startup ideas.

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Validation is the most important, least glamourous thing you'll do in you startup. It adds so much value, saves you so much time, heartache and troubles. Here's the tip of the iceberg on how to kick …

Validation is the most important, least glamourous thing you'll do in you startup. It adds so much value, saves you so much time, heartache and troubles. Here's the tip of the iceberg on how to kick off your validation process for your startup.

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  • 1. Prove yourself wrong to get there faster. Validation For Startups
  • 2. Problem
  • 3. Problem
  • 4. Problem
  • 5. Problem
  • 6. Problem
  • 7. Problem
  • 8. Validation
  • 9. Validation Confirmation of your vision through reality based evidence.
  • 10. Validation Your Vision Their Reality $
  • 11. Validation Validation Is Learning
  • 12. Assumptions
  • 13. Assumptions Idea Problem Solution Market Positioning Products Pricing Funnels Website
  • 14. Foundation
  • 15. Foundation 60 Second Pitch For Your Audience Your Product Name is a Category Name which provides Main Benefit unlike Competitor which provides Competitor’s Benefit
  • 16. Foundation Business Model Canvas 7 Key Partners 1 Value Prop 2 Customer Segments 4 Customer Relations 3 Channels 8 Key Activities 6 Key Resources 9 Costs 5 Revenue
  • 17. Foundation Validation Board © 2012 Lean Startup Machine. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).www.ValidationBoard.com Validation Board Track Pivots 1st Pivot 2nd Pivot 3rd Pivot 4th PivotStart Riskiest Assumption Method Core Assumptions Any assumption that, if invalidated, will break the business Which Core Assumption has the highest level of uncertainty? Solas Bar 232 E. 9th Street What is the lowest cost way to test the Riskiest Assumption? Choose: Exploration, Pitch, or Concierge Only put the Riskiest Assumption from an experiment in these boxes Record data & learnings separately If Invalidated, pivot at least one Core Hypothesis If Validated, brainstorm and test the next Riskiet Assumption What is the weakest outcome we will accept as validation? Minimum Success Criterion 1 3 5 2 4 6 1 3 5 2 4 6 Project Name: Team Leader Name: Customer Hypothesis Problem Hypothesis Solution Hypothesis Design Experiment Track Pivots Tip: For two-sided markets, always validate the riskier side first Tip: Clear all post-its from this area after each experiment is completed Invalidated Validated GET OUT OF THE BLDG Results Tip: Do NOT define a solution until you’ve validated the problem Remember: Limit one sticky-note per box Write in ALL CAPS Do not write more than 5 words on any sticky-note h"ps://www.youtube.com/1 watch?v=HhoducyStMw1
  • 18. Data
  • 19. Data Randoms Likely Customers
  • 20. Data Where are they? 1.  On the street 2.  Online 3.  Random Affinities 4.  Psychographics
  • 21. Techniques
  • 22. Techniques A/B Testing Competitors Content Crowdfunding Crowdspeaking Demo Interviews Landing Pages Launch MeetUps Mentors Paid Traffic Prototype Sell Surveys
  • 23. Techniques A/B Testing Competitors Content Crowdfunding Crowdspeaking Demo Interviews Landing Pages Launch MeetUps Mentors Paid Traffic Prototype Sell Surveys •  Reverse Engineer Success •  Troll Their Social Media •  Interview Their Customers About Them •  Talk To Them Directly
  • 24. Techniques A/B Testing Competitors Content Crowdfunding Crowdspeaking Demo Interviews Landing Pages Launch MeetUps Mentors Paid Traffic Prototype Sell Surveys B2B Any Excuse To Interview Them B2C Pre-Product Customer Dev
  • 25. Techniques A/B Testing Competitors Content Crowdfunding Crowdspeaking Demo Interviews Landing Pages Launch MeetUps Mentors Paid Traffic Prototype Sell Surveys
  • 26. Techniques A/B Testing Competitors Content Crowdfunding Crowdspeaking Demo Interviews Landing Pages Launch MeetUps Mentors Paid Traffic Prototype Sell Surveys
  • 27. Techniques A/B Testing Competitors Content Crowdfunding Crowdspeaking Demo Interviews Landing Pages Launch MeetUps Mentors Paid Traffic Prototype Sell Surveys
  • 28. Techniques A/B Testing Competitors Content Crowdfunding Crowdspeaking Demo Interviews Landing pages Launch MeetUps Mentors Paid Traffic Prototype Sell Surveys Past Behavior Discovery
  • 29. Techniques A/B Testing Competitors Content Crowdfunding Crowdspeaking Demo Interviews Landing pages Launch MeetUps Mentors Paid Traffic Prototype Sell Surveys •  Biased •  Don’t you agree that iOs apps are better than Android? •  Assuming •  Double-barreled •  Confusing •  Unrelated Bad Questions To Ask
  • 30. Techniques A/B Testing Competitors Content Crowdfunding Crowdspeaking Demo Interviews Landing pages Launch MeetUps Mentors Paid Traffic Prototype Sell Surveys •  Biased •  Don’t you agree that iOs apps are better than Android? •  Which apps do you prefer, iOs or Android? •  Assuming •  Double-barreled •  Confusing •  Unrelated Bad Questions To Ask
  • 31. Techniques A/B Testing Competitors Content Crowdfunding Crowdspeaking Demo Interviews Landing pages Launch MeetUps Mentors Paid Traffic Prototype Sell Surveys •  Biased •  Assuming •  There are many people who would like a mobile payment app. Are you one of them? •  Double-barreled •  Confusing •  Unrelated Bad Questions To Ask
  • 32. Techniques A/B Testing Competitors Content Crowdfunding Crowdspeaking Demo Interviews Landing pages Launch MeetUps Mentors Paid Traffic Prototype Sell Surveys Bad Questions To Ask •  Biased •  Assuming •  There are many people who would like a mobile payment app. Are you one of them? •  Do you agree or disagree with mobile payments? •  Double-barreled •  Confusing •  Unrelated
  • 33. Techniques A/B Testing Competitors Content Crowdfunding Crowdspeaking Demo Interviews Landing pages Launch MeetUps Mentors Paid Traffic Prototype Sell Surveys Bad Questions To Ask •  Biased •  Assuming •  Double-barreled •  Do you agree that Facebook privacy has improved and that they can consider it a past issue? •  Confusing •  Unrelated
  • 34. Techniques A/B Testing Competitors Content Crowdfunding Crowdspeaking Demo Interviews Landing pages Launch MeetUps Mentors Paid Traffic Prototype Sell Surveys Bad Questions To Ask •  Biased •  Assuming •  Double-barreled •  DoyouagreethatFacebookprivacy hasimprovedandthattheycan consideritapastissue? •  Has Facebook privacy improved? [if yes] Can it be considered a past issue? •  Confusing •  Unrelated
  • 35. Techniques A/B Testing Competitors Content Crowdfunding Crowdspeaking Demo Interviews Landing pages Launch MeetUps Mentors Paid Traffic Prototype Sell Surveys Bad Questions To Ask •  Biased •  Assuming •  Double-barreled •  Confusing •  What do you think of cloud services? [too vague] •  Unrelated
  • 36. Techniques A/B Testing Competitors Content Crowdfunding Crowdspeaking Demo Interviews Landing pages Launch MeetUps Mentors Paid Traffic Prototype Sell Surveys Bad Questions To Ask •  Biased •  Assuming •  Double-barreled •  Confusing •  What do you think of cloud services? [too vague] •  Do you think cloud services are helpful to entrepreneurs looking to start SaaS businesses for the educational industry? [too many details] •  Unrelated
  • 37. Techniques A/B Testing Competitors Content Crowdfunding Crowdspeaking Demo Interviews Landing pages Launch MeetUps Mentors Paid Traffic Prototype Sell Surveys Bad Questions To Ask •  Biased •  Assuming •  Double-barreled •  Confusing •  Unrelated •  Any question whose answer does not provide a key learning point towards what’s being validated.
  • 38. Techniques A/B Testing Competitors Content Crowdfunding Crowdspeaking Demo Interviews Landing pages Launch MeetUps Mentors Paid Traffic Prototype Sell Surveys THE WORST QUESTIONS •  Would you like…? •  Would you buy…? •  Would you ever try…? •  Does this sound good…? •  Will you tell you friends…? •  Could you see yourself using…? •  Do you like…?
  • 39. Techniques A/B Testing Competitors Content Crowdfunding Crowdspeaking Demo Interviews Landing Pages Launch MeetUps Mentors Paid Traffic Prototype Sell Surveys
  • 40. Techniques A/B Testing Competitors Content Crowdfunding Crowdspeaking Demo Interviews Landing Pages Launch MeetUps Mentors Paid Traffic Prototype Sell Surveys
  • 41. Techniques A/B Testing Competitors Content Crowdfunding Crowdspeaking Demo Interviews Landing Pages Launch MeetUps Mentors Paid Traffic Prototype Sell Surveys
  • 42. Techniques A/B Testing Competitors Content Crowdfunding Crowdspeaking Demo Interviews Landing Pages Launch MeetUps Mentors Paid Traffic Prototype Sell Surveys
  • 43. Techniques A/B Testing Competitors Content Crowdfunding Crowdspeaking Demo Interviews Landing Pages Launch MeetUps Mentors Paid Traffic Prototype Sell Surveys
  • 44. Techniques A/B Testing Competitors Content Crowdfunding Crowdspeaking Demo Interviews Landing Pages Launch MeetUps Mentors Paid Traffic Prototype Sell Surveys
  • 45. Techniques A/B Testing Competitors Content Crowdfunding Crowdspeaking Demo Interviews Landing Pages Launch MeetUps Mentors Paid Traffic Prototype Sell Surveys
  • 46. Techniques A/B Testing Competitors Content Crowdfunding Crowdspeaking Demo Interviews Landing Pages Launch MeetUps Mentors Paid Traffic Prototype Sell Surveys
  • 47. Techniques A/B Testing Competitors Content Crowdfunding Crowdspeaking Demo Interviews Landing Pages Launch MeetUps Mentors Paid Traffic Prototype Sell Surveys
  • 48. Follow Up
  • 49. Follow Up Always have a way to get back in touch with your validation participant.
  • 50. Beware
  • 51. Beware •  Addinganewfeatureaftereveryinterview.
  • 52. Beware •  Addinganewfeatureaftereveryinterview. •  Developingafterthefirstinterview.
  • 53. Beware •  Addinganewfeatureaftereveryinterview. •  Developingafterthefirstinterview. •  Notlettingthepersonfinishaphrase,interjecting andleadingtheminotherdirections.
  • 54. Beware •  Addinganewfeatureaftereveryinterview. •  Developingafterthefirstinterview. •  Notlettingthepersonfinishaphrase,interjecting andleadingtheminotherdirections. •  Notpivotingbecause“oncetheyseeitthey’llloveit”.
  • 55. Beware •  Addinganewfeatureaftereveryinterview. •  Developingafterthefirstinterview. •  Notlettingthepersonfinishaphrase,interjecting andleadingtheminotherdirections. •  Notpivotingbecause“oncetheyseeitthey’llloveit”. •  Vanitymetrics.
  • 56. Beware •  Addinganewfeatureaftereveryinterview. •  Developingafterthefirstinterview. •  Notlettingthepersonfinishaphrase,interjecting andleadingtheminotherdirections. •  Notpivotingbecause“oncetheyseeitthey’llloveit”. •  Vanitymetrics. •  Nottalkingtopeoplefacetoface.
  • 57. Beware •  Addinganewfeatureaftereveryinterview. •  Developingafterthefirstinterview. •  Notlettingthepersonfinishaphrase,interjecting andleadingtheminotherdirections. •  Notpivotingbecause“oncetheyseeitthey’llloveit”. •  Vanitymetrics. •  Nottalkingtopeoplefacetoface. •  Notwriting/recordingeverythingdownduring/after.
  • 58. Beware •  Addinganewfeatureaftereveryinterview. •  Developingafterthefirstinterview. •  Notlettingthepersonfinishaphrase,interjecting andleadingtheminotherdirections. •  Notpivotingbecause“oncetheyseeitthey’llloveit”. •  Vanitymetrics. •  Nottalkingtopeoplefacetoface. •  Notwriting/recordingeverythingdownduring/after. •  Skewingdatatofityourvision.
  • 59. Beware •  Addinganewfeatureaftereveryinterview. •  Developingafterthefirstinterview. •  Notlettingthepersonfinishaphrase,interjecting andleadingtheminotherdirections. •  Notpivotingbecause“oncetheyseeitthey’llloveit”. •  Vanitymetrics. •  Nottalkingtopeoplefacetoface. •  Notwriting/recordingeverythingdownduring/after. •  Skewingdatatofityourvision. •  Spammingpeopleonline,theyandIwillhateyou.
  • 60. Beware •  Addinganewfeatureaftereveryinterview. •  Developingafterthefirstinterview. •  Notlettingthepersonfinishaphrase,interjecting andleadingtheminotherdirections. •  Notpivotingbecause“oncetheyseeitthey’llloveit”. •  Vanitymetrics. •  Nottalkingtopeoplefacetoface. •  Notwriting/recordingeverythingdownduring/after. •  Skewingdatatofityourvision. •  Spammingpeopleonline,theyandIwillhateyou. •  Validatingbyaskingyourfriendsandfamily.
  • 61. The Ultimate Validation
  • 62. The Ultimate Validation A sale.
  • 63. SELL
  • 64. Validation For Startups www.TetuanValley.com