ACKNOWLEDGEMENT We thank KC college and our principal Ms Manju Nichani for providing us with such a nice course and we also thank our HOD Mr. Kailash Chandok and Ms Neha Singh for giving us the opportunity to meet the corporate people and share their experience with us. We also thank our family and friends for supporting us .
CONTENTS NAME OF THE COMPANY INTRODUCTION FACTS AND FIGURES COOPERATE SOCIAL RESPONSIBILITY INITIATIVES AND ACHIEVEMENTS HIERACHY SWOT ANALYSIS PRODUCTS PLANS AND SERVICES ORGANISING RESOURCES MARKETING STRATEGIES RELATION WITH EMPLOYEES BRAND AMBASSADOR BUDGET PROFIT AND LOSS UPCOMING PRODUCTS COMPETITORS CONCLUSION BIBLIOGRAPHY
The company began doing business in India in the early nineties through a distributor and later established L'Oreal India, a wholly owned subsidiary of the L'Oreal Group.
L'Oreal - the second ranked international cosmetics company in India - claims that revenues in the country increased five-fold over the past five years.
Origin in 1909, under the leadership of the innovative French chemist, Eugene Schueller
Main headquarters in Paris
Proud holder of 25 global brands and is one of the top patent-holders of nanotechnology in the United States.
Over the years, the company has received several prestigious awards and recognitions. "Research and innovation" have remained the hallmark of L'Oreal.
Presence in the fields of dermatology and pharmaceuticals.
The brand ambassadors of L'Oreal include celebrities like Penelope Cruz and Aishwarya Rai Bachhan.
The company continues to help millions across the globe to achieve their dream of "aspiring to beauty.“
L'Oreal operates three divisions in India, including the
Consumer Products Division Maybelline New York and Garnier The Active Cosmetics Division with the Vichy brand of dermo-cosmetics.
Everyone aspires to beauty.
Our mission is to help men and women around the world realise that aspiration, and express their individual personalities to the full.
FACTS AND FIGURES
L’Oreal’s largest single shareholder is 85-year-old French heiress Lilian Bettencourt, daughter of L’Oreal’s founder.
Worth an estimated $22 billion, Bettencourt is also the world’s richest woman.
Swiss food company Nestle owns 1/4 of the company.
L’Oreal is the world’s largest cosmetics company.
L’Oreal is also the top nanotechnology patent-holder in the United States.
Eugene Schueller, a young French chemist who developed an innovative hair-colour formula. He named his improved hair dye Aureole.
L’Oreal employs 50,500 people in over 130 countries.
Spokespeople for L’Oreal have included Aishwarya Rai, Matthew Fox, Ben Affleck and the Spice Girls.
L’Oreal consists of over a dozen global brands
GROUP PROFILE -A century of expertise in Cosmetics -€ 17.5 billion consolidated sales in 2009 -23 global brands* -130 countries -64 600 employees -674 patents filed in 2009.
CORPORATE SOCIAL RESPONSIBILITY
For L’Oréal, incorporating social, environmental, and economic concerns is fundamental for its strategy and its activities, as it is with choosing partners and its supplier relations.
L’Oréal has set up a social responsibility program the - L’Oréal buy & care program for dealing with suppliers in order to enforce fundamental aspects such as:
compliance with laws in force,
respecting human and labour rights,
protecting the environment ,
the health and safety of workers.
Safety/Health/Environment social audits are frequently conducted worldwide all throughout the logistics chain in order to:-
approve of suppliers' choices,
continuously improve existing partnerships.
The company says it wants to reduce
its carbon footprint and its use of natural resources through greater eco-efficiency and lowered environmental impact.
It has laid down the goals of reducing
greenhouse emissions, waste generated by finished products and water consumption per finished product by 50 percent over the next five years.
INITIATIVES AND ACHIEVEMENTS
In the course of the past year L’Oreal
has undertaken a numberof significant initiatives as part of its sustainability aims and has also been acknowledged on a number of occasions for its achievements in the area.
It was named for the third year running as one of top 100 most sustainable companies in the world by Corporate Knights magazine.
As well as being ranked one of the top ten companies for the responsible use of palm oil by the WWF.
Back in February “The Global Canopy Foundation” commended L’Oreal as a ‘best performer’ in its 2009 Forest Footprint Disclosure review.
HIERACHY MANAGING COMMITTEE:-
JEAN-PAUL AGON – Chief Executive Officer
LAURENT ATTAL – President and CEO Of L'Oreal USA
JEAN-PHILIPPE BLANPAIN – Operations General Manager
NICOLAS HIERONIMUS - President Of Professional Division Products
BEATRICE DAUTRESME – Executive Vice-President
JEAN-JACQUES LEBEL - President Of Consumer Products
BRIGITTE LIBERMAN – General Manager Of Active Cosmetics
MARC MENESGUEN – President Of Luxury Products
CHRITIAN MULLIEZ – Executive Vice-President Of Administration and Finance
ALEXANDRE POPOFF – Managing Director
FREDERIC ROZE – Managing Director Of North America Zone
GEOFF SKINGSLEY – Executive Vice-President Of Human Resources
JOCHEN ZAUMSEIL – General Manager Of Asia Zone
S – STRENGHTS
W – WEAKNESS
O – OPPORTUNITIES
T - THREATS
Passion as the key to the well-renowned accomplishment.
Research and innovation in the interest of beauty.
Dedication to their continuous research.
Leadership and developing activities in the growing cosmetics industry.
Decentralized organizational structure.
Subdivisions of the Company, leads to the difficulty in the control of L’Oreal.
The profit margin is comparably low.
Coordination and the control of the activities in the worldwide market.
Dissimilarities of products.
Being the leading cosmetic brand gives them the edge for their well-known image.
L’Oreal take the advantage of the great market share because of the numerous patents registered by the Company.
Growing demand for beauty products.
Growing competition in the field of cosmetic brands.
The economic downturn and the spending habits of consumer.
Problems to reach out the average people from the underdeveloped countries.
People may find the products are not of their basic needs.
The danger that other brands could surpass their profit.
PLANS AND SERVICES
Going to saloons and demonstrate the products
Going to fashion hair stylist and make them understand the benefit of the products
Online teaser campaign
Make over programmes
Free skin analysis
To formulate products that suits other women from other parts of the world
RELATION WITH EMPLOYEES
L'Oreal embraces diversity in their employees for which they received the Diversity Best Practices 2004 Global Leadership Award
Value the employee’s culture and ideas
Employees are given certain products of the company at a discounted rate
Suggestions are always welcomed
Provided with incentives
BRAND AMBASSADOR LOREAL WOMEN:-
One of the biggest advertisers in the world
Budget has swelled by 9.5 percent to $6.29 billion
75% on TV ads 20% on print ads 2% on web initiatives
Decided to reduce its ad spending on traditional media.
Total sales must be $2.4 dollar.
Price in $ million
COMPETITORS LOREAL is also in the race to be at the top. The only thing that restricts a company to be a monopolist is the competition in the market. LOREAL too is somewhat affected by its competitors:-
PROCTOR and GAMBLER
CONCLUSION After meeting the people of LOREAL Company we conclude that they believe that looks matter a lot for a successful life. This is because if people look glamorous they develop a sense of confidence in them and this confidence leads to success in one’s life.