Select the Perfect Domain Name for Your Small Business Website

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When it comes to the internet and your small business, choosing the right domain name could be the most important decision you make. Follow these steps to pick the perfect domain for your new website!

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Select the Perfect Domain Name for Your Small Business Website

  1. 1. .COM kingdom When focusing on an audience based in the United States, the .com domain is king. If you are in the UK, .co.uk is most popular, while in Germany you would probably consider a .de domain.
  2. 2. .COM kingdom If the .com you want is taken do NOT just select the .net or another TLD (top level domain). Most people simply go to the .com version of a website first and only consider others later.
  3. 3. Do's and Don'ts of Domain Selection
  4. 4. Do’s: domain selection best practices 1. Start with your business name. MyBusiness.com
  5. 5. Do’s: domain selection best practices You want the domain to be easy to remember and easy to spell. A long string of words might not be the best option. Is there a natural nickname or shortened version of your business that would make for a better domain?
  6. 6. Do’s: domain selection best practices 2. Try a regional label. MyCityMyCompany.com
  7. 7. Do’s: domain selection best practices If your business name is not distinct, you can distinguish your site by using a regional label. A local city, state, or region can be added before or after a business name to help make a better domain.
  8. 8. Do’s: domain selection best practices 3. Use a short phrase or slogan WeDoGreatThings.com
  9. 9. Do’s: domain selection best practices Most English words are already taken for domains. Is there a short string of words that describes what you do well? You can write multi-word domains in CamelCase to make them easier to read.
  10. 10. Don’ts: what to avoid with domains 1. Words that are difficult to spell CommonlyMisspelledWord.com
  11. 11. If you select a big, fancy, uncommon, or made-up word, there is a chance that it will be misspelled. Save yourself some trouble by identifying this problem ahead of time. This is a common issue when using last names. Don’ts: what to avoid with domains
  12. 12. Don’ts: what to avoid with domains 2. Substituting for words Something4U.com
  13. 13. This is one of the most common traps that businesses fall into when selecting a domain. Avoid using the words “to”, “two”, “too”, or “for” in your domain. Never simply replace the words with the numbers “2” or “4”. Don’ts: what to avoid with domains
  14. 14. Don’ts: what to avoid with domains 3. Say no to hyphens Dont-do-this.com
  15. 15. While technically allowed, adding hyphens will result in more potential visitors ending on the non-hyphenated domain. Don’ts: what to avoid with domains
  16. 16. Each of these pitfalls require you to provide additional information after telling someone your domain name. You want to be able to tell someone your domain without having to clarify yourself. Don’ts: what to avoid with domains
  17. 17. Follow these steps to get the perfect domain:
  18. 18. Pick a .com domain Start with your business name Try a regional label Use a short phrase or slogan
  19. 19. Avoid words that are difficult to spell Don't substitute for words Say no to hyphens
  20. 20. Read the entire article at http://blog.jimdo.com/how-to-select-the-perfect-domain-name/

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