A DY        E?        RE          AV     OU        EX TWA REY        EN          TH      FOR                              ...
The Hype Cycle is a graphic that depicts publicexpectations of new and emerging (often not sonew) technologies  in the for...
010""2
photo (cc) via www.flickr.com/photos/toddbinger/3114789556/            TT HE           A            ...      LOO         K ...
VE #1WA               S"             ORLD         KEDW  "   NA                                                            ...
CRETS          E   ORESNOM
At some point the anonymity of the internet transformed into asocial networking clearinghouse of daily minutiae…and most  ...
ncy          ns iste        CoBrand
VE #2                      Y"WA                       OLOG                       HN                 E TEC      AT"INTIM   ...
Ten years ago the public reaction would have been thatRobocop and the Terminator were not welcome. Butslowly we see our ap...
Marshall McLuhan sees every medium as an extension of some human faculty, with the media of communication     thus exagger...
TECHNOLOGY AS AN EXTENSION OF OUR SENSES
IFE       FORL    TEREMO
WA                                                                        VE                                              ...
E?     UA SIVPERS                so if you look at this new                relationship that we have with                t...
Frustration           Aspirationhigh involvement                   Brands can make       Brands can inspire               ...
LIT YS         UTI  RANDB                      19
LIT YS         UTI  RANDB                      20
@jimstolze     jimstolze@gmail.com     www.jimstolze.nl/weblog                                          SU P!             ...
Are you ready for the next wave?
Are you ready for the next wave?
Are you ready for the next wave?
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Are you ready for the next wave?

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A presentation by Jim Stolze at the kick off meeting for the Sanoma / Maker Street "Content Accelerator" in Budapest (11/3), Helsinki (15/3) and Amsterdam (17/3).

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Are you ready for the next wave?

  1. 1. A DY E? RE AV OU EX TWA REY EN TH FOR photo (cc) via www.flickr.com/photos/zachd1_618/7198148850/Jim Stolze - March 2013 - Content Accelerator - Amsterdam Budapest Helsinki
  2. 2. The Hype Cycle is a graphic that depicts publicexpectations of new and emerging (often not sonew) technologies  in the form of a graph.  It isupdated  annually  and produced by a research andadvisory company called Gartner, Inc.
  3. 3. 010""2
  4. 4. photo (cc) via www.flickr.com/photos/toddbinger/3114789556/ TT HE A ... LOO K VES TS WALE MING CO Disruptive technologies seem useless if they dont provide meaningful improvements to our lives. With this presentation I hope to provide context and inspiration for these needed -useful- innovations. The document is the result of clustering some of the worlds trendreports, hypecycles, insights from thoughtleaders and many TEDtalks into 5 macro trends, or "waves" as I call them. Disclaimer: The result is higly subjective, not an absolute truth :-)
  5. 5. VE #1WA S" ORLD KEDW " NA photo (cc) via www.flickr.com/photos/rosemania/5383446201/ Its very hard to keep a secret in todays world. This is the result of the rise of the social web, a global call for transparency and the work of old fashion -but decent- journalism. Its like the coffee machine has gone viral.
  6. 6. CRETS E ORESNOM
  7. 7. At some point the anonymity of the internet transformed into asocial networking clearinghouse of daily minutiae…and most of us willingly opted in, choosing the ease and comfort of virtual intimacy over a lonely existence of real world disconnectedness. _Scott Lachut This means that brands are naked again. They have to rethink their values, their belief system and communicate this in a authenthic and consistent way. _Jim Stolze
  8. 8. ncy ns iste CoBrand
  9. 9. VE #2 Y"WA OLOG HN E TEC AT"INTIM photo (cc) vihttp://www.flickr.com/photos/dr_john2005/431452053/ In the olden days, technology used to be something distant. In fact the computer was rather a place where you went to. Because of Moores law computers became smaller and found their way to our desktops and later even on our lap. The tablet generation proves that our new relationship with technology is more like that with a pet. We stroke it, we cuddle it. We pet it like the house dog. Soon well be wearing technology, from 3D printed clothing to intelligent wrist watches and nano-tattoos.
  10. 10. Ten years ago the public reaction would have been thatRobocop and the Terminator were not welcome. Butslowly we see our approach and appreciation oftechnology changing. Google is letting us getting usedto wearable technology with their project Glass bypublic appearances.
  11. 11. Marshall McLuhan sees every medium as an extension of some human faculty, with the media of communication thus exaggerating this or that particular sense.
  12. 12. TECHNOLOGY AS AN EXTENSION OF OUR SENSES
  13. 13. IFE FORL TEREMO
  14. 14. WA VE "B #3 RA ND UTILIT Y S"photo (cc) via http://www.flickr.com/photos/vlastula/2891440893
  15. 15. E? UA SIVPERS so if you look at this new relationship that we have with technology. and you combine this with the stuff we said about useful and honest branding... can we use brands to do more than just be a service, more than just advertising? 17
  16. 16. Frustration Aspirationhigh involvement Brands can make Brands can inspire things simpler Irritation Funlow involvement Brands can make Brands can make things easier things more fun negative motivation positive motivation Model by Rossiter & Percy. Adaptation by Ingmar de Lange
  17. 17. LIT YS UTI RANDB 19
  18. 18. LIT YS UTI RANDB 20
  19. 19. @jimstolze jimstolze@gmail.com www.jimstolze.nl/weblog SU P! SURFJim Stolze - March 2013 - Content Accelerator - Amsterdam Budapest Helsinki

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