Content Strategy Presentation

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This is the condensed PowerPoint presentation of my short eBook entitled "Content Strategy: Six Steps to Better Content." It's a guide to understanding, developing, and implementing a content strategy that can help organizations more effectively create and manage content for all channels, not just the Web.

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Content Strategy Presentation

  1. 1. www.BIGWORDScontent.com
  2. 2. So what is a Content Strategy? Analysis Creation Publication Maintenance …of useful, current, appropriate, and valuable content www.BIGWORDScontent.com
  3. 3. 6 Steps for Creating More Effective Content Content Audit & Inventory www.BIGWORDScontent.com
  4. 4. 6 Steps for Creating More Effective Content Content Audit & Inventory Key Theme Development www.BIGWORDScontent.com
  5. 5. 6 Steps for Creating More Effective Content Content Audit & Inventory Key Theme Development Content Resource Assessment www.BIGWORDScontent.com
  6. 6. 6 Steps for Creating More Effective Content Content Audit & Inventory Key Theme Development Content Resource Assessment Content Creation www.BIGWORDScontent.com
  7. 7. 6 Steps for Creating More Effective Content Content Audit & Inventory Key Theme Development Review, Revision, Approval Content Resource Assessment Content Creation www.BIGWORDScontent.com
  8. 8. 6 Steps for Creating More Effective Content Content Audit & Inventory Maintenance Key Theme Development Review, Revision, Approval Content Resource Assessment Content Creation www.BIGWORDScontent.com
  9. 9. Step I: Content Audit & Inventory Has our company changed? Has our product or service changed? Has the market and/or competition changed? Has our target audience and/or its needs changed? www.BIGWORDScontent.com
  10. 10. Step 2: Key Theme Development Who are our target customers? What are their “pains”? How does our product or service make that pain go away? What is different about our “pain relief” compared to our competitors? www.BIGWORDScontent.com
  11. 11. Step 3: Content Resource Assessment Who’s going to write the content? Where’s the information coming from? Who’s going to gather and manage the information? www.BIGWORDScontent.com
  12. 12. Step 4: Content Creation Research: Talk, Look, Listen Review: Check Your Raw Data Write! www.BIGWORDScontent.com
  13. 13. Step 5: Review, Revision, Approval Review early and often Keep revisions to a minimum Get decision-maker’s approval www.BIGWORDScontent.com
  14. 14. FINISHED! Actually, no. www.BIGWORDScontent.com
  15. 15. Step 6: Content Maintenance Review content periodically Revisit your resources Write some more www.BIGWORDScontent.com
  16. 16. Co Conclusion www.BIGWORDScontent.com
  17. 17. Striking the Right Balance Align goals with audience needs Match your schedule to your resources The “Yin” of work, the “Yang” of fun www.BIGWORDScontent.com
  18. 18. Co Start where you are. www.BIGWORDScontent.com
  19. 19. Co Start where you are. Use what you have. www.BIGWORDScontent.com
  20. 20. Co Start where you are. Use what you have. Do what you can. Arthur Ashe www.BIGWORDScontent.com
  21. 21. www.BIGWORDScontent.com

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