Wppc 01 2010 Social Media Twitter


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Wppc 01 2010 Social Media Twitter

  1. 1. My name is @raffel and  Twitter has changed my life WPPC Social Media on Steroids
  2. 2. Twitter is New - Back to Basics Questions solid methodology to assess new trends and technologies <ul><ul><li>What is Twitter? </li></ul></ul><ul><ul><li>Who is utilizing Twitter? </li></ul></ul><ul><ul><li>Where are people Twittering? </li></ul></ul><ul><ul><li>When are people Twittering? </li></ul></ul><ul><ul><li>Why are people Twittering? </li></ul></ul>
  3. 3. &quot;Twitter is a free social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications. While the service itself costs nothing to use, accessing it through SMS may incur phone service provider fees.&quot; Wikipedia 01/24/2010
  4. 4. ColorMetrix Twitter Account
  5. 5. Myth: Social media isn't for business. source: Kodak Social Media Tips <ul><ul><li>Facts: Thousands of companies large and small are ramping up their social media efforts from large corporations to small neighborhood shops. </li></ul></ul><ul><ul><li>Conversations are happening about your industry, your company, your competitors and your customers whether you are there or not.   </li></ul></ul><ul><ul><li>What is your ROI (Return On Ignoring?) </li></ul></ul>
  6. 6. Who is Twittering? source: PewInternet.org October 2009 <ul><ul><li>Some 19% of internet users now say they use Twitter or another service to share updates about themselves, or to see updates about others--up from 11% in April.   </li></ul></ul><ul><ul><li>54% of internet users have a wireless connection. Of those 25% use Twitter or another service, up from 14% of wireless users in December 2008. </li></ul></ul><ul><ul><li>Median age of a Twitter user is 31. </li></ul></ul>
  7. 7. Local Companies Who Use Twitter source: my Twitter acount and BizTimes Milwaukee In 2009, Mequon-based First Priority Printing was able to secure close to $15,000 in revenue just from its use of Twitter, said company president Robert Strzelczyk. @MKEPrinting @ Triveraguy trivera 2009 sales were larger than 2008. Social Media was SOLELY responsible. Sales, contacts that led to sales, national TV exposure from a Tweet.
  8. 8. Where are People Twittering? source: PewInternet.org October 2009 <ul><ul><li>Indeed, the more devices someone owns, the more likely they are to use Twitter or another service to update their status.   </li></ul></ul><ul><ul><li>Fully 39% of internet users with four or more internet-connected devices (such as laptop, cell phone, game console, or Kindle) use Twitter, compared with 28% of internet users with three devices, 19% of internet users with two devices, and 10% of internet users with one device. </li></ul></ul>
  9. 9. Where are People Twittering? source: JimRaffel.com #72 Twitter from GraphExpo '08 A couple days ago I was reading my dead tree version of Wired magazine (someone has to keep the printers in this world working) and found an article that provided an answer to address my GraphExpo coverage dilemma by utilizing Twitter. While I do not agree with the premise of the article that it is time to kill your blog, I do see a way to make blogs more relevant when combined with Twitter.
  10. 10. When are People Twittering source: www.Dizzysoft.com - week 34, 2009
  11. 11. When are People Twittering? source: www.DizzySoft.com - week 39, 2009 <ul><ul><li>The interesting question this brings up seems to revolve around Twitter advertising. Should you tweet your message at one of these peak times (say, 4pm EDT) when it might be overwhelmed in the mass of tweets going out or should you avoid those times so you are more easily noticed. </li></ul></ul><ul><ul><li>Use a tool like Hoot Suite to track your own metrics. </li></ul></ul><ul><ul><li>I schedule my new blog posts tweets 3x 8 hours apart. </li></ul></ul>
  12. 12. When are People Twittering source: My HootSuite.com account
  13. 13. Why are People Tweeting? source: Jim Raffel <ul><ul><li>For Pay (paid tweets) </li></ul></ul><ul><ul><li>PR Buzz (ProofPass / SpotOn!) </li></ul></ul><ul><ul><li>Instant Feedback (trivera) </li></ul></ul><ul><ul><li>Lead Generation (answer questions) </li></ul></ul><ul><ul><li>For Fun (Quality of Life - FitMilwaukee.com) </li></ul></ul><ul><ul><li>To Drive Traffic to Your Web-site! </li></ul></ul>
  14. 14. How To Tweet (the canned corporate way) source: Diane Ransom &quot;How to Channel Your Twitter Voice&quot; <ul><ul><li>Set company goals </li></ul></ul><ul><ul><li>Listen to customers </li></ul></ul><ul><ul><li>Make contact </li></ul></ul><ul><ul><li>Produce content </li></ul></ul><ul><ul><li>Voice sincerity </li></ul></ul>
  15. 15. Twitter Excuses source: people I know (you perhaps) <ul><ul><li>I don't have time </li></ul></ul><ul><ul><li>Only kids Twitter </li></ul></ul><ul><ul><li>It's hard to learn </li></ul></ul><ul><ul><li>I don't know what to say </li></ul></ul><ul><ul><li>I don't care what you had for breakfast </li></ul></ul>
  16. 16. How To Tweet (the Jim Raffel way) source: JimRaffel.com 01/20/2010 <ul><ul><li>When you enter the world of Twitter (and you will) please speak your 140 characters at a time with a real, authentic and sustainable voice. </li></ul></ul><ul><ul><li>Don’t say what you think we want to hear, say what’s on you mind, tell us what you ate for breakfast. </li></ul></ul><ul><ul><li>It’s up to me as your follower (and you as mine) to separate the signal (the tweets that matter to you) from the noise (all the tweets you ignore). </li></ul></ul>
  17. 17. How To Tweet (the Jim Raffel way) source: JimRaffel.com 01/20/2010 <ul><ul><li>Let me suggest that you never try to “catch up” on Twitter. If a tweet you missed several hours ago was that good, someone else will retweet it. </li></ul></ul><ul><ul><li>It’s one of the aspects of Twitter that is really cool – good content survives and reappears over and over again. </li></ul></ul>
  18. 18. How To Tweet (the Jim Raffel way) source: JimRaffel.com 01/20/2010 <ul><ul><li>Speak about a subject you are passionate about. </li></ul></ul><ul><ul><li>I tweet about color and printing about 10% of the time. </li></ul></ul><ul><ul><li>I tweet about/around my passion which is approaching life in a real, authentic and sustainable way. </li></ul></ul><ul><ul><li>I tweet in part to get people to read my blog. </li></ul></ul><ul><ul><li>Then, they seek me out at industry events, because those I connected with want to meet me in person. </li></ul></ul>
  19. 19. &quot;People do business with people they like.&quot; -unknown