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Wmrt Overview
 

Wmrt Overview

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A brief overview of the ISAF World Match Racing Tour

A brief overview of the ISAF World Match Racing Tour

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    Wmrt Overview Wmrt Overview Presentation Transcript

    • One World Series. One World Championship. An Introduction to the World Match Racing Tour Copyright 2010 © World Match Racing Tour
    • The World Match Racing Tour is the leading professional series in sailing reaching three continents Copyright 2010 © World Match Racing Tour
    • Torvar Mirsky Mirsky Racing Team Mathieu Richard French Team Adam Minoprio Ben Ainslie Franceso Bruni Peter Gilmour BLACKMATCH RACING/ETNZ TEAMORIGIN Team Azzurra YANMAR Racing Bertrand Pace Bjorn Hansen Ian Williams Aleph Sailing Team Hansen Global Team Team GAC Pindar The World Match Racing Tour features America’s Cup skippers and teams, Olympic sailors and World Champions Copyright 2010 © World Match Racing Tour
    • The World Match Racing Tour format of identical, locally supplied racing yachts make the event economical, competitive, brand controlled and able to move around the globe Copyright 2010 © World Match Racing Tour
    • Five day events with racing held close to shore for an incredible spectator and hospitality experience Copyright 2010 © World Match Racing Tour
    • Quick Facts The World Match Racing Tour is: Sanctioned by the International Sailing Federation (ISAF) One of only three ISAF Special Events alongside the America’s Cup and Volvo Ocean Race Has the exclusive rights to operate a World Series for Match Racing Copyright 2010 © World Match Racing Tour
    • Copyright 2010 © World Match Racing Tour
    • Championship Season Prize Money USD 1.35 million in total prize money. Benefits • One of the only global sponsorship platforms in the sport of sailing • Exclusive hospitality in unique venues with Pro-am sailing opportunities • Branding on racing yachts • Unique spectator sport with extensive media coverage • A proven track record of operation and positive return to sponsors since 2000 Copyright 2010 © World Match Racing Tour
    • Worldwide Distribution Channels & Mediums Broadband Channels Media and Television highlights reach over 183 countries around the world Copyright 2010 © World Match Racing Tour
    • A global branding and commercial opportunity World Match Racing Tour present an opportunity for countries and cities around the globe to host one of the most prestigious and best known sailing event brands in the world. Using an innovative multi-media platform to deliver its brand and presence in the sailing world, World Match Racing HOST CITIES ENJOY: SPONSORING BRANDS ENJOY: • The status of hosting a world class • Access to a clearly targeted upscale sporting event audience worldwide via 25+ broadcast • Corporate and public entertainment partners programme • Innovative digital media delivery • Extensive off the water events • Strong heart of the action branding on • Proven ROI and economic impact the boats • Global coverage in sports, lifestyle and • Excellent venue branding tourism media • On site experiential presence to • Inbound sports tourism significant live audiences • Celebrity events programme generates • Creative corporate hospitality platforms international lifestyle media coverage • Access to intelligent, co-operative and engaging athletes • Collaboration with a marketing focused rights holder Copyright 2010 © World Match Racing Tour
    • One World Series. One World Championship. Copyright 2010 © World Match Racing Tour www.wmrt.com Copyright 2010 © World Match Racing Tour