Uses a vast array of metaphorical methods and projective techniques to elicit the desired results which include:
As a moderator, Jim has conducted over 5,000 focus groups in both the English and Spanish languages.
Most of his work has been with the consumer market. However, he has done business to business qualitative as well.
Jim Loretta is the current chapter chair of the Florida Chapter of QRCA (Qualitative Research Consultants Association).
He also is a member of QRCA’s Professionalism Committee.
Loretta Marketing Group has a wealth of experience in directing quantitative projects for Fortune 500 companies for over 30 years. LMG is a stickler for detail insuring that quality control is stringently adhered to in each survey project.
“ Cornerstones” of an LMG survey project are the following key components:
Sample integrity and design
Pre-testing survey instrument
Experienced and accountable field supervision
Insightful analysis in report generation
Experienced in using different survey research methodologies, LMG will recommend the appropriate method according to the specific goal of each project. Data collection modes include:
CATI (Computer Assisted Telephone Interviews)
Door to Door
Depending on the purpose of the study, Loretta Marketing Group uses a variety of research techniques to accomplish the goals of each survey project, including:
Pre/Post Tracking Studies
Usage and Attitude Studies
Jim has been an active member of the ARF (Advertising Research Foundation) and the AMA (American Marketing Association) for the past 25 years.
Satisfied Clients Some of the clients we have helped understand the Latino consumer include:
Loretta Marketing Groups is ready to assist you with any type of research it needs.
LMG is an approved minority supplier (Certificate# 4GN00028) and can be reached at: