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Lmg Capabilities2010

Lmg Capabilities2010






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    Lmg Capabilities2010 Lmg Capabilities2010 Presentation Transcript

    • Capabilities of Loretta Marketing Group “Helping You Listen To The Minds And Hearts Of Your Consumer”
    • Capabilities
        • Loretta Marketing Group is a marketing research and consulting firm
          • with a mission of service to the marketing needs of clients
          • seeking to understand marketing issues among a target market
          • by providing efficient and practical solutions through high quality and ethical business principles and practices
          • using both qualitative and quantitative research methodologies .
    • Capabilities
        • The Owner and President of LMG is Jim Loretta.
          • 30 years of marketing research and consulting experience in the United States, US Hispanic and Latin American market segments doing both qualitative and quantitative research projects
        • Born and raised in Mexico of American parents. Educated in Mexico and U.S.
          • B.S.B.A. - Marketing, Xavier University
          • Adv. Mgmt. courses, Univ. of Miami.
        • Resided and traveled extensively throughout Latin America and the U.S.
          • Complete fluency in English and Spanish.
    • Capabilities
        • Have worked for both clients and suppliers
        • Client side:
          • Procter & Gamble-1968-1969
          • US Army-1969-1971 (USARV 1970-1971)
          • Firestone Tire & Rubber Company-1969-1976
          • Clark Equipment-1976-1979
          • US Airmotive-1979-1984
        • Supplier side:
          • Strategy Research Corporation-1984-1997
            • Became Market Facts then Synovate
          • Loretta Marketing Group-1997 to Present
            • Based in Miami with field affiliates in LA and NY
    • Capabilities
        • Adept in doing both qualitative and quantitative research methodologies
        • Qualitative:
          • Extremely experienced in moderating focus groups and depth interviews in the following areas:
            • Advertising Tests (Animatic, Storyboard, Finished Copy)
            • Branding Tests
            • Concept Testing
            • Idea Generation
            • Naming Research
            • Tagline Analysis
          • Uses a vast array of metaphorical methods and projective techniques to elicit the desired results which include:
            • Collages
            • Guided Imagery
            • Personification
            • Picture Sorts
    • Capabilities
        • Qualitative:
          • As a moderator, Jim has conducted over 5,000 focus groups in both the English and Spanish languages.
            • Most of his work has been with the consumer market. However, he has done business to business qualitative as well.
          • Jim Loretta is the current chapter chair of the Florida Chapter of QRCA (Qualitative Research Consultants Association).
            • He also is a member of QRCA’s Professionalism Committee.
    • Capabilities
        • Quantitative
          • Loretta Marketing Group has a wealth of experience in directing quantitative projects for Fortune 500 companies for over 30 years. LMG is a stickler for detail insuring that quality control is stringently adhered to in each survey project.
          • “ Cornerstones” of an LMG survey project are the following key components:
            • Sample integrity and design
            • Pre-testing survey instrument
            • Experienced and accountable field supervision
            • Insightful analysis in report generation
          • Experienced in using different survey research methodologies, LMG will recommend the appropriate method according to the specific goal of each project. Data collection modes include:
            • CATI (Computer Assisted Telephone Interviews)
            • Door to Door
            • Online
            • Mall Intercepts
    • Capabilities
        • Quantitative:
          • Depending on the purpose of the study, Loretta Marketing Group uses a variety of research techniques to accomplish the goals of each survey project, including:
            • Pre/Post Tracking Studies
            • Image Studies
            • Usage and Attitude Studies
            • Placement/Callback Studies
          • Jim has been an active member of the ARF (Advertising Research Foundation) and the AMA (American Marketing Association) for the past 25 years.
    • Satisfied Clients Some of the clients we have helped understand the Latino consumer include:
    • Capabilities
        • Loretta Marketing Groups is ready to assist you with any type of research it needs.
        • LMG is an approved minority supplier (Certificate# 4GN00028) and can be reached at:
          • www.lorettamarketinggroup.com
          • [email_address]
          • 305-232-5002-O
          • 305-968-8010-C
    • Gracias!