Spring 2013 Newsletter  www.gnjpcc.com
Greater Jerseyan
PCC
21 Kilmer Road
Edison, NJ 08899
Why you Should still Exploit D...
The Jerseyan
A Message from
Priscilla Maney
USPS District
Manager-Northern NJ
Executive – In – Charge
Postal Co-Chair.
“Th...
March 18, 2013 PCC Meeting - Guest
Speaker - Dave Williams – USPS Vice
President Network Operations
FUTURE OF THE
POSTAL S...
The Jerseyan
The New Business Customer Gateway The Business Customer Gateway has been redesigned to
provide a new look and...
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2013 pcc newsletter

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2013 pcc newsletter

  1. 1. Spring 2013 Newsletter www.gnjpcc.com Greater Jerseyan PCC 21 Kilmer Road Edison, NJ 08899 Why you Should still Exploit Direct Mail Direct Mail is Unforgettable! Direct Mail cannot be ignored! Direct Mail gets your message across! Direct Mail is not as costly as you think! Direct Mail can support PURL’s (Personalized URL’s) GNJ-PCC upcoming important dates to remember: 4 September 16-20, 2013 – PCC Week 4 September 16, 2013 – PCC Event – Rutgers, New Brunswick 4 December 4, 2013 – PCC Christmas Party Event – The Madison Hotel, Morristown, NJ Bring a friend along - discounts will be provided for our September and December 2013 gnjpcc events! Join the GNJPCC Executive Board! email @ gnjpcc.com
  2. 2. The Jerseyan A Message from Priscilla Maney USPS District Manager-Northern NJ Executive – In – Charge Postal Co-Chair. “The USPS is moving in the right direction.” Priscilla Maney has been associated with PCC, going back to FIM on Business Reply Mail. The Facing Identification Mark, or FIM, is a bar code designed by the United States Postal Service to help in the automated processing for mailings. The FIM are the vertical bars (displayed below) printed on the mail piece near the upper edge, to the left of the postage area. Priscilla discussed the changes that have taken place during the past few decades. Who uses a Road Map? It has been replaced with GPS. Who uses Video Stores? It has been replaced with On Demand and Internet. Do you remember the Phone Booth? It has been replaced with Cell Phones. Changing a Business Model. It must be Relevant, Actionable Creative. Mercedes - You can create the car you want. IKEA – You can design your own room. You want your mail piece to POP!! James began the Introduction for the March 28, 2013 meeting “We are delighted to schedule this joint meeting between the North and South PCC’s. The United States Postal Service gives us full support and we stand behind them 100%. James P. Mullan Industry Co-Chair National Operations Manager Canon Business Process Services, Inc. James introduces Frank J. Guerra, Implementing a Mail Security Program and presents a plaque to Frank after his presentation. Guest Speaker - Frank J. Guerra Security Training Consultant “Implementing a Mail Security Program” 4 Steps to Provide a Security Program • Procedures – Create Internal Procedures • Equipment – X-ray or K9 Dogs • Training • Educate You Cannot Eliminate the Threat however You Can Minimize the Weak Link. FAIL TO PREPARE, PREPARE TO FAIL. Mark Anderson, South Jersey District Manager Mark’s main focus is on customers. “All the things we do are for our customers.” Mark presents to the audience - It’s a pleasure to be with the Greater NJ South NJ PCC. This joint meeting allows us to grow. I want to thank our customers for their business, you pay our salaries. Growing the PCC helps reinforce the brand, gets individuals from our organization to see the bigger names to present at our PCC meetings. Joint Meeting held between Postal Customer Councils Greater New Jersey South Jersey
  3. 3. March 18, 2013 PCC Meeting - Guest Speaker - Dave Williams – USPS Vice President Network Operations FUTURE OF THE POSTAL SERVICE “Thank you to all the employees of the United States Postal Service who responded to Hurricane Sandy.” CURRENT STATE Ongoing Financial Challenges. The Prequel: Fifty-Two Billion Piece Drop – Mail Volume Decline: 25% from 2007 to 2012. $41B of Net Losses. Dire financial position requires urgent action to ensure continued mail delivery and to restore long-term self sufficiency. Continuous Efficiency Improvements Have Helped Mitigate Effects of Business Threats. Career Employees – Reduced by 168,000 (24%) during last six fiscal years, without layoffs. PRELIMINARY 5 YEAR PLAN Expenses Exceed Revenue The Gap is Growing. Baseline Expense Outlook before any initiatives. RHB Pre-Funding ends. Shipping/Packages increase. First-Class Decline. Profit Margin by Mail Class, it takes $3 in Package revenue to make up the profitability of every dollar lost in First-class Mail revenue. INITIATIVES – INCREASING EFFICIENCY – ANNUAL SAVINGS OF $8.7 BILLION Revenue Growth Cost Reductions. Loss of contribution from First-Class Mail is Driving Continuing Trend of Operating Losses. To remain viable, must continue to cut costs and improve efficiency. Legislative action is also required to give the Postal Service commercial flexibility and authority to generate new revenue and adapt to changing business conditions. Summary of Operation Initiatives: Retail Acceptance Savings: $1.7 Processing Transportation Savings: $3.1B Delivery Savings: $2.0B Six-Day Packages/Five-Day mail Savings: $1.9 B LEGISLATIVE ACTION – KEY LEGISLATIVE GOALS – ANNUAL SAVINGS OF $8.3 BILLION Require USPS Health Care Plan (Resolves RHB Prepayment Issue). Refund FERS Overpayment. Streamline Governance Model. Authority to Expand Products Services. Require Defined Contribution System for Future Postal Employees. Instructions to Arbitrator. Reform Workers’ Compensation. Right to Appeal EEOC Class Action Decisions. Unnecessary Healthcare Costs Lead to Poor Financial Health. FERS: $6 Billion Refund/$300 Million Reduction Annually. Unsustainable losses will worsen without urgent actions. INNOVATING FOR TOMORROW – TECHNOLOGY INNOVATIONS Streamlined entry payment. Harness GPS mobile technology. Support world-class service efficient operations. Linking Print Digital. REAL MAIL IMAGE NOTIFICATION (RMIN) Real mail Image Notification (RMIN) provides images of letters and flats directly to USPS PO box holders. Customers can receive an email notification allowing them to view mail pieces destined for their PO box. The image database also enables many other potential revenue and cost- savings opportunities. Benefits: PO Box Holders know what is in their box before they drive to pick it up. REAL-TIME SCANNING Provides real-time communications and GPS. Wireless tether for existing IMD to minimize cost. Reduce posting of data from 5 hours to 20 minutes. The mailing industry is critical for the U.S. Economy. 160 Billion pieces delivered annually to 150 million addresses. A healthy, financially viable Postal Service is vital to the U.S. economy. The Jerseyan
  4. 4. The Jerseyan The New Business Customer Gateway The Business Customer Gateway has been redesigned to provide a new look and feel, simplifying the registration process. The Business Customer Gateway/eAdmin Release 4.4 will be deployed to Production on Sunday, June 9. A powerpoint presentation or webinar recording can be found at the RIBBS website. Intelligent Mail Services – Education Become a PCC Member The Greater New Jersey Postal Customer Council is always looking for people to join us in improving our relations. If you are interested in joining the GNJPCC please email your information to: email@gnjpcc. com. The Postal Customer Council (PCC) program is a valuable resource for business mailers, large and small. Though most PCC members include large business mailers, government agencies, and business mail service providers, small business can benefit from PCC membership too. Your local PCC offers these benefits: n Learn from postal experts about marketing through the mail. n Find new sources for mailings lists. Printing, database management, and more. n Get discounts to major mailing industry events. n Network with other mailers, business mail service providers and USPS executives to discover new ways to make your mailings more efficient and profitable. n Hear first-hand from other decision-makers on how they deal with the same challenges you face. n Leverage best practices to improve mailing effectiveness, efficiency, and profitability. n Gain knowledge about postal products, services, and tools to improve mail quality through workshops and events. Annual membership entitles you to four free meetings a year and the valuable information and networking opportunities with other members of the mailing industry. Go to: GNJPCC.com for further details. It’s official: Full-Service Intelligent Mail barcode requirement set for January, 2014 Mailers who want to continue taking advantage of automation prices for First-Class Mail, Standard Mail, Periodicals and Bound Printed Matter will have to use the Full- Service Intelligent Mail barcode (IMb) starting Jan 26, 2014. Additional information can be found at the RIBBS website. Intelligent Mail Services – Latest News – has the most recent information on Full-Service IMb – including the Intelligent Mail barcode, Electronic Documentation and the simplified approval process. Consider Sponsoring Our Next Meeting Gold Level ($500) – Silver Level ($250) – Bronze Level ($150) The benefits of sponsoring a meeting: Recognition during our PCC Meeting. Networking opportunities, publicity, brand awareness. For more information log onto GNJPCC.com. The Greater New Jersey Postal Customer Council received a 2012 Gold Level Certificate Award for outstanding performance in various categories of PCC leadership. Ask about the National Deliverability Index. With so many Americans moving each year, think how many might be your customers or members. Make sure the list you rented has accurate addresses-ask about its National Deliverability Index (NDI), which rates the percentage of addresses in a list that are deliverable. You can also use it to target certain address elements and save on postage.

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