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Weibo for B2B business english presentation

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Weibo For B2B Business English Presentation presented by Daniel Sehl at EASTWEST Public Relations

Weibo For B2B Business English Presentation presented by Daniel Sehl at EASTWEST Public Relations

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  • 1. Sina Weibo for B2B Business Marketing Brands Through WeiboKelvin Chen & Nicole Fan | EASTWEST Public Relations | 16 December, 2011 www.eastwestpr.com/weibo Singapore | Beijing www.eastwestpr.com
  • 2. What is Sina Weibo andwhy use it? Singapore | Beijing www.eastwestpr.com
  • 3. Brand Page = + = + Singapore | Beijing www.eastwestpr.com
  • 4. Weibo Infographics 280million Sina Weibo reaches 280million, which means half of the Chinese Internet population is on Sina Weibo. As of November 2011, the government has asked users to verify their identity on Weibo. 82% Of Sina Weibo’s users have a university education. Of the total users of Sina Weibo around 70% are under thirty. 29minutes The average time spent on Weibo, which is much longer than other information channels. Singapore | Beijing www.eastwestpr.com
  • 5. Weibo allows B2B businesses a new mode ofcommunication that can be used to achieve businessobjectives. Singapore | Beijing www.eastwestpr.com
  • 6. How can you use Weibo toachieve your businessobjectives? Singapore | Beijing www.eastwestpr.com
  • 7. • Start by identifying your business or communication objectives for usingWeibo:- Aides in branding & awareness- Builds community- Provides customer service opportunity- Allows research, development and collaboration- Offers direct sale opportunities• No matter the objective, it involves a methodology Singapore | Beijing www.eastwestpr.com
  • 8. How to start a Weibocampaign Singapore | Beijing www.eastwestpr.com
  • 9. Singapore | Beijingwww.eastwestpr.com
  • 10. Create a Content Scheme Singapore | Beijing www.eastwestpr.com
  • 11. Time to Post Weibo OTHER STASTICS: > BEST WEIBO FREQUENCY > BEST DAY TO WEIBO > BEST TIME TO RELEASE NEWS 1- 4 POSTS PER DAY MIDWEEK & 12PM & 5PM WEEKENDS Singapore | Beijing www.eastwestpr.com
  • 12. Manage Accounts Solo Multiple Dual Singapore | Beijing www.eastwestpr.com
  • 13. Connect to Weibo Online/Offline Add Share-to-Weibo button to website Add Weibo contact information in press release / newsletter Print cards with QR codes linking Singapore | Beijing back to Weibo page www.eastwestpr.com
  • 14. Community Interaction Weibo Interview Social Games Weibo Share Screen Weibo Microsite Singapore | Beijing www.eastwestpr.com
  • 15. Benchmarks & KPIs Weekly Measurement Monthly Measurement Quarterly Measurement - # of followers - Lead generation - Demographics analysis - # of Weibo posts - Track sales conversation - Cost per lead - # of comments - Track social mentions - Brand conversations - # of reposts (+, Neutral, -) against competitors - Rank against competitive - Identify influential offerings and benchmark sites, blog and people against industry standards Singapore | Beijing www.eastwestpr.com
  • 16. EASTWEST PRGetting clients noticed in Asia since 1995 Singapore | Beijing www.eastwestpr.com