EO Marketing Awards  Beijing Chapter    Jim James                  Ian BurnsCommunications Chair   Communications Chair El...
Contents1. Advertising in Key Media2. Creative Partnerships3. Learning Events4. Social Media Presence5. P.R. Activities6. ...
AdvertisingJim James - EO Beijing member                                  Agenda magazine an EO Beijing member company    ...
Advertising2011 November       2011 November   2011 December
Advertising2012 January       2012 January   2012 February
Advertising2012 February       2012 March   2012 March
Creative Services     Redstar Media an EO Beijing member company     became an EO Beijing partner in 2011     •   Sponsor ...
Marketing Literature
Learning Events            • Agenda magazine             sponsored,             organised &             promoted Verne    ...
Social Media• LinkedIn  • Created January 2009  • Professional Group  • 62% EO Beijing   Membership
Social Media• Facebook  • Created 2011  • 58% EO Beijing    Membership (VPN    issues)
Social Media• Weibo   Chinese ‘Twitter’ equivalent • Launched 2009, 200m users • EO Beijing started Sept 2011 • 282 follow...
P.R. Activity•   Member Profiling in    Partner mag/site•   Member Profiling in    Chinese Entrepreneur    mag/site•   Chi...
P.R. Activity•   Member Profiling in    Partner mag/site•   Member Profiling in    Chinese Entrepreneur    mag/site•   Chi...
P.R. Activity•   Member Profiling in    Partner mag/site•   Member Profiling in    Chinese Entrepreneur    mag/site•   Chi...
P.R. Activity•   Member Profiling in    Partner mag/site•   Member Profiling in    Chinese Entrepreneur    mag/site•   Chi...
P.R. Activityan EO Beijing member companyBecame an EO Beijingpartner in 2011•   EASTWEST PR provides    traditional and di...
Video Testimonials       Watch Video Online
Video Testimonials       Watch Video Online
Member Community
Member Community
Recruitment Initiatives
Recruitment Initiatives
Internal Communications• Monthly EO Update issued to members via EO Access
Global EO Profile• Beijing EO  on Overdrive
Octane Contribution• March 2012 issue• Beijing member  Casper Johansen  featured in  Technode
Summary   EO Beijing has created an           integrated,   bilingual communications     program which sharesinformation a...
EO Marketing Awards  Beijing Chapter    Jim James                  Ian BurnsCommunications Chair   Communications Chair El...
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Entrepreneur Organization Beijing - EO Global marketing awards entry

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A summary of the marketing activities undertaken by Entrepreneur OrganizationBeijing communications team to raise the profile of the Chapter.

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Entrepreneur Organization Beijing - EO Global marketing awards entry

  1. 1. EO Marketing Awards Beijing Chapter Jim James Ian BurnsCommunications Chair Communications Chair Elect March 2012 March 2012jim@eobeijing.com ian@eobeijing.com
  2. 2. Contents1. Advertising in Key Media2. Creative Partnerships3. Learning Events4. Social Media Presence5. P.R. Activities6. Video Testimonials7. Member Community8. Internal Communications9. Overdrive10.Octane
  3. 3. AdvertisingJim James - EO Beijing member Agenda magazine an EO Beijing member company became an EO Beijing partner in 2011 • Beijing’s #1 Business Lifestyle Magazine • Insider Hub for Entrepreneurs Working in Beijing • Must-Read for Professionals • Sponsor Bi-Monthly EO Ads
  4. 4. Advertising2011 November 2011 November 2011 December
  5. 5. Advertising2012 January 2012 January 2012 February
  6. 6. Advertising2012 February 2012 March 2012 March
  7. 7. Creative Services Redstar Media an EO Beijing member company became an EO Beijing partner in 2011 • Sponsor Bi-Monthly EO Ad Design in Agenda mag • Provide graphic design, typesetting, Chinese translation & print of EO marketing materials
  8. 8. Marketing Literature
  9. 9. Learning Events • Agenda magazine sponsored, organised & promoted Verne Harnish event Feb/ March 2012 • 130 people attended
  10. 10. Social Media• LinkedIn • Created January 2009 • Professional Group • 62% EO Beijing Membership
  11. 11. Social Media• Facebook • Created 2011 • 58% EO Beijing Membership (VPN issues)
  12. 12. Social Media• Weibo Chinese ‘Twitter’ equivalent • Launched 2009, 200m users • EO Beijing started Sept 2011 • 282 following • 94 ‘tweets’
  13. 13. P.R. Activity• Member Profiling in Partner mag/site• Member Profiling in Chinese Entrepreneur mag/site• China Daily International• CBN Weekly
  14. 14. P.R. Activity• Member Profiling in Partner mag/site• Member Profiling in Chinese Entrepreneur mag/site• China Daily International• CBN Weekly
  15. 15. P.R. Activity• Member Profiling in Partner mag/site• Member Profiling in Chinese Entrepreneur mag/site• China Daily International• CBN Weekly
  16. 16. P.R. Activity• Member Profiling in Partner mag/site• Member Profiling in Chinese Entrepreneur mag/site• China Daily International• CBN Weekly
  17. 17. P.R. Activityan EO Beijing member companyBecame an EO Beijingpartner in 2011• EASTWEST PR provides traditional and digital PR services including social media and online video.• Expert Assistance with EO Beijing events and Public Relations.
  18. 18. Video Testimonials Watch Video Online
  19. 19. Video Testimonials Watch Video Online
  20. 20. Member Community
  21. 21. Member Community
  22. 22. Recruitment Initiatives
  23. 23. Recruitment Initiatives
  24. 24. Internal Communications• Monthly EO Update issued to members via EO Access
  25. 25. Global EO Profile• Beijing EO on Overdrive
  26. 26. Octane Contribution• March 2012 issue• Beijing member Casper Johansen featured in Technode
  27. 27. Summary EO Beijing has created an integrated, bilingual communications program which sharesinformation and knowledge with members and potentialmembers in Beijing and beyond.
  28. 28. EO Marketing Awards Beijing Chapter Jim James Ian BurnsCommunications Chair Communications Chair Elect March 2012 March 2012jim@eobeijing.com ian@eobeijing.com

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