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SEO<br />Search Engine Optimization<br />
We help you reach the top of Search Engines<br />We provide a 6 step approach over 6 months to improve your Search Engine ...
Phrase 1<br />Planning / Preparation<br />Phrase 2<br />The SEO Campaign<br />Phrase 3<br />Maintain<br />Step 2<br />Webs...
Phrase 1<br />Planning / Preparation<br />Phrase 2<br />The SEO Campaign<br />Phrase 3<br />Maintain<br />Step 1<br />Keyw...
Phrase 1<br />Planning / Preparation<br />Phrase 2<br />The SEO Campaign<br />Phrase 3<br />Maintain<br />Step 1<br />Keyw...
Phrase 1<br />Planning / Preparation<br />Phrase 2<br />The SEO Campaign<br />Phrase 3<br />Maintain<br />Step 1<br />Keyw...
Phrase 1<br />Planning / Preparation<br />Phrase 2<br />The SEO Campaign<br />Phrase 3<br />Maintain<br />Step 1<br />Keyw...
Phrase 1<br />Planning / Preparation<br />Phrase 2<br />The SEO Campaign<br />Phrase 3<br />Maintain<br />Step 1<br />Keyw...
6,000<br />SEO<br />* Ad campaign charges are not included<br />
Contact us for a proposal:<br />www.eastwestpr.com<br />
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Eastwest public-relations seo-services

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SEO services

By EASTWEST Public Relations
China | Singapore

Published in: Technology, Design
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Transcript of "Eastwest public-relations seo-services"

  1. 1. SEO<br />Search Engine Optimization<br />
  2. 2. We help you reach the top of Search Engines<br />We provide a 6 step approach over 6 months to improve your Search Engine ranking and give your website increased online visibility leading to increased sales.<br />Step 1<br />Keyword Phrases<br />Step 2<br />Website Structure<br />Step 4<br />Inbound Linking<br />Step 5<br />Ads<br />Campaign<br />Step 6<br />Tracking & Tuning<br />Step 3<br />On-Site Optimization<br />
  3. 3. Phrase 1<br />Planning / Preparation<br />Phrase 2<br />The SEO Campaign<br />Phrase 3<br />Maintain<br />Step 2<br />Website Structure<br />Step 4<br />Inbound Linking<br />Step 5<br />Ads<br />Campaign<br />Step 6<br />Tracking & Tuning<br />Step 3<br />On-Site Optimization<br />Step 1<br />Keyword Phrases<br />If SEO was cooking, finding the right keyword phrases for your business would be like selecting the right ingredients for a successful meal. <br />During Step 1 we make the following steps:<br />- Define your business proposition<br />- Using industry leading analysis techniques we determine a list of candidate keywords<br />- Hand-pick the most attractive keywords<br />- Split, chain and splice these keywords into keyword phrases that pay<br />
  4. 4. Phrase 1<br />Planning / Preparation<br />Phrase 2<br />The SEO Campaign<br />Phrase 3<br />Maintain<br />Step 1<br />Keyword Phrases<br />Step 4<br />Inbound Linking<br />Step 5<br />Ads<br />Campaign<br />Step 6<br />Tracking & Tuning<br />Step 3<br />On-Site Optimization<br />Step 2<br />Website Structure<br />With the right keywords in hand we work with our creative team in charge of designing the new website to integrate an SEO friendly structure into the new site.<br />- Design an effective structure and navigation that allows search engines to easily crawl the new website<br />
  5. 5. Phrase 1<br />Planning / Preparation<br />Phrase 2<br />The SEO Campaign<br />Phrase 3<br />Maintain<br />Step 1<br />Keyword Phrases<br />Step 2<br />Website Structure<br />Step 4<br />Inbound Linking<br />Step 5<br />Ads<br />Campaign<br />Step 6<br />Tracking & Tuning<br />Step 3<br />On-Site Optimization<br />After creating an easy to search website structure and preparation of the keyword phrases, we can prime the pages of the website with keyword filled content, this is known as ‘On-page Optimization’.<br />- On-page optimization is all about effective SEO copywriting of metadata, tags, page text, and other on-page elements, so that web pages are keyword rich for search engines but still read well for humans.<br />- We also optimize images, documents, videos and other assets on your site.<br />35 - 45 % of users narrow down their searches to sites based in their own country.<br />
  6. 6. Phrase 1<br />Planning / Preparation<br />Phrase 2<br />The SEO Campaign<br />Phrase 3<br />Maintain<br />Step 1<br />Keyword Phrases<br />Step 2<br />Website Structure<br />Step 3<br />On-Site Optimization<br />Step 5<br />Ads<br />Campaign<br />Step 6<br />Tracking & Tuning<br />Step 4<br />Inbound Linking<br />Your ranking on search engines also depends on how other websites perceive your website. Search Engines rate this from how many websites link to your website and by analyzing the content and ranking of those websites.<br />- Step 4, Inbound linking incorporates strategies to increase the number of links and the quality of links pointing to your website.<br />
  7. 7. Phrase 1<br />Planning / Preparation<br />Phrase 2<br />The SEO Campaign<br />Phrase 3<br />Maintain<br />Step 1<br />Keyword Phrases<br />Step 2<br />Website Structure<br />Step 4<br />Inbound Linking<br />Step 6<br />Tracking & Tuning<br />Step 3<br />On-Site Optimization<br />Step 5<br />Ads<br />Campaign<br />No comprehensive website promotion campaign is complete without a full evaluation of paid search engine marketing.<br />In Step 5 we...<br />- Select the keyword phrases, locations, languages, time and search engines where ads should be placed<br />- Optimize the Ad text in order to create compelling content with only 25 characters for a title, 70 for the ad and 35 for the URL<br />- Create a report that states the campaign, budget, day parting, bids and ad variations to minimize the cost and maximize the return on investment.<br />How many users click on sponsored search results?<br />35% do click<br />65% don’t click<br />
  8. 8. Phrase 1<br />Planning / Preparation<br />Phrase 2<br />The SEO Campaign<br />Phrase 3<br />Maintain<br />Step 1<br />Keyword Phrases<br />Step 2<br />Website Structure<br />Step 4<br />Inbound Linking<br />Step 5<br />Ads<br />Campaign<br />Step 3<br />On-Site Optimization<br />Step 6<br />Tracking & Tuning<br />SEO is not a one-off process but an ongoing competitive struggle. We can help you monitor your performance objectively, using reliable data, and feed this back into the SEO campaign. <br />In this final step we create a report that shows the progress we have made over the 3 months and give you recommendations on how to proceed for the next 6 months.<br />
  9. 9. 6,000<br />SEO<br />* Ad campaign charges are not included<br />
  10. 10.
  11. 11. Contact us for a proposal:<br />www.eastwestpr.com<br />
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