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Bayer CropScience China Ltd. Creating conversations for employee engagement & brandingPrepared by EASTWEST Public RelationsDecember 11, 2009,[object Object]
2,[object Object],Content,[object Object],EASTWEST Way,[object Object]
Part 1: Investigation ,[object Object]
Investigation,[object Object],4,[object Object],Products,[object Object],[object Object],[object Object]
Key elements in the market performance were:,[object Object],[object Object]
Credit issues: less intensity of product usage;
Lower crop commodity prices (compared with 2008) lead to less financial investment in agrochemicals.6,[object Object],Source:,[object Object]
[object Object]
With a 20 % market share, Bayer CropScience is the market leader in the crop science industry. (Source: www.bayercropscience.com.cn)
Asia represents key business for Bayer CropScience – 15.1% of global sales, while China is the second largest marketplace for Bayer CropScience in Asia. (Source: www.bayercropscience.com.cn)
In China, there are above 2,000 fertilizer and agricultural chemical manufacturers,  only 2% of them have patent-protected products. (Source: www.pesticide.com.cn)7,[object Object]
Business, Sales, Products,[object Object],Bio Science,[object Object],€452,[object Object],[object Object]
 Seed for Agricultural CropsCrop Protection,[object Object],€5,339 million,[object Object],[object Object]
 Fungicide
 Insecticide
 Seed TreatmentEnvironmental Science,[object Object],€591 million,[object Object],[object Object]
 Customer ProductsSource: Bayer CropScience ,[object Object],Facts and Figures 2008|2009,[object Object]
BCS (China),[object Object],Country Head,[object Object],7 pax,[object Object],BioScience,[object Object],7 pax,[object Object],Environmental,[object Object],Science,[object Object],6 pax,[object Object],Commercial ,[object Object],Operations,[object Object],Development ,[object Object],&,[object Object],Regulatory Affairs,[object Object],28 pax,[object Object],Human,[object Object],Resources,[object Object],9 pax,[object Object],Industrial,[object Object],Operations,[object Object],Supply,[object Object],Chain,[object Object],17 pax,[object Object],Finance ,[object Object],&,[object Object],Accounting,[object Object],14 pax,[object Object],Business Planning ,[object Object],&,[object Object],Administration,[object Object],15 pax,[object Object],Sales,[object Object],Perm.: 139,[object Object],Temp.: 271,[object Object],Marketing,[object Object],21 pax,[object Object],Production Plant,[object Object],Hangzhou,[object Object],250 pax,[object Object],Procurement,[object Object],Shanghai,[object Object],25 pax,[object Object],Bayer CropScience (China) :,[object Object],9,[object Object],BCS	total,[object Object],Permanent	443,[object Object],Temporary	350,[object Object],Expatriate	9,[object Object]
Key Messaging:,[object Object],10,[object Object],[object Object]
 Provide complete Solutions with innovative Portfolio
 Achieve strong market Presence with right partners
 Establish effective and efficient Processes
 Develop passion for excellence in People,[object Object]
Key Problems,[object Object],[object Object]
Leverage market performance in crop protection
Competitors spread false information
 Winning customer loyalty
Key patent lost in China
 Employee Engagement,[object Object]

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