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Eastwest 2010 ppt_new_media
 

Eastwest 2010 ppt_new_media

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New media presentation following EASTWEST's discussion on mapping the social media universe in China. www.eastwestpr.com

New media presentation following EASTWEST's discussion on mapping the social media universe in China. www.eastwestpr.com

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    Eastwest 2010 ppt_new_media Eastwest 2010 ppt_new_media Presentation Transcript

    • How to Make Content King
      Jim James
      jim@eastwestpr.com
      Ryan Dutcher
      ryan@eastwestpr.com
    • Where do we begin?
      • New media platforms are quickly becoming an influential way people communicate.
      • Platforms are vast and confusing, but with the right map, these platforms have the potential to become an integral part of your communications campaign.
      • The crucial factor is to be compelling. But how can you be compelling?
    • It all begins with creating content…
      • Content is critical to any new media strategy.
      • Content can take the form of blog posts, videos, or presentations.
      • With the right content and effective promotion, it will reach the target audience and the most influential users who will carry on the message.
    • The platforms we use…
      • New media networks are vast. Hundreds of different platforms cater to different interests and audiences.
      • For each English language new media platform, there is almost always a Chinese equivalent.
      • With a platform map, content can be disseminated across relevant platforms.
    • Indentifying the influencers…
      • Not all new media users are equal. The influencers will be the ones who will carry on the message across their networks.
      • For each campaign, it is critical to find the influencers who will most likely carry on your message.
      • By analyzing social networks, you will be to identify the influencers who will matter most.
    • With social media, everyone is a publisher…
      • Influencers will broadcast your message across their networks.
      • As opposed to followers, influencers have large followings, also composed of influencers who carry on the message.
      • The “multiplier effect” ensures that messages are carried across social media platforms through its most influential users.
    • How we track the conversations…
      • Just like web searches, social media activity can be measured.
      • Metrics include such areas as the tone of social media activity, the top users posting and the top platforms being used.
      • This information is measured in real-time and can instantly gauge the progress of a social media campaign.
    • For more information, please contact:
      Jim James
      jim@eastwestpr.com
      Ryan Dutcher
      ryan@eastwestpr.com