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How to Make Content King<br />Jim James<br />jim@eastwestpr.com<br />Ryan Dutcher<br />ryan@eastwestpr.com<br />
Where do we begin?<br /><ul><li>New media platforms are quickly becoming an influential way people communicate.
Platforms are vast and confusing, but with the right map, these platforms have the potential to become an integral part of...
The crucial factor is to be compelling. But how can you be compelling?</li></li></ul><li>It all begins with creating conte...
Content can take the form of blog posts, videos, or presentations.
With the right content and effective promotion, it will reach the target audience and the most influential users who will ...
For each English language new media platform, there is almost always a Chinese equivalent.
With a platform map, content can be disseminated across relevant platforms.</li></li></ul><li>Indentifying the influencers...
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Eastwest 2010 ppt_new_media

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New media presentation following EASTWEST's discussion on mapping the social media universe in China. www.eastwestpr.com

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Transcript of "Eastwest 2010 ppt_new_media"

  1. 1. How to Make Content King<br />Jim James<br />jim@eastwestpr.com<br />Ryan Dutcher<br />ryan@eastwestpr.com<br />
  2. 2. Where do we begin?<br /><ul><li>New media platforms are quickly becoming an influential way people communicate.
  3. 3. Platforms are vast and confusing, but with the right map, these platforms have the potential to become an integral part of your communications campaign.
  4. 4. The crucial factor is to be compelling. But how can you be compelling?</li></li></ul><li>It all begins with creating content…<br /><ul><li>Content is critical to any new media strategy.
  5. 5. Content can take the form of blog posts, videos, or presentations.
  6. 6. With the right content and effective promotion, it will reach the target audience and the most influential users who will carry on the message.</li></li></ul><li>The platforms we use…<br /><ul><li>New media networks are vast. Hundreds of different platforms cater to different interests and audiences.
  7. 7. For each English language new media platform, there is almost always a Chinese equivalent.
  8. 8. With a platform map, content can be disseminated across relevant platforms.</li></li></ul><li>Indentifying the influencers…<br /><ul><li>Not all new media users are equal. The influencers will be the ones who will carry on the message across their networks.
  9. 9. For each campaign, it is critical to find the influencers who will most likely carry on your message.
  10. 10. By analyzing social networks, you will be to identify the influencers who will matter most.</li></li></ul><li>With social media, everyone is a publisher…<br /><ul><li>Influencers will broadcast your message across their networks.
  11. 11. As opposed to followers, influencers have large followings, also composed of influencers who carry on the message.
  12. 12. The “multiplier effect” ensures that messages are carried across social media platforms through its most influential users.</li></li></ul><li>How we track the conversations…<br /><ul><li>Just like web searches, social media activity can be measured.
  13. 13. Metrics include such areas as the tone of social media activity, the top users posting and the top platforms being used.
  14. 14. This information is measured in real-time and can instantly gauge the progress of a social media campaign.</li></li></ul><li>For more information, please contact:<br />Jim James<br />jim@eastwestpr.com<br />Ryan Dutcher<br />ryan@eastwestpr.com<br />
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