Linear content: in the market where the value of content is the main driver for revenue generation, having the best content protection solution and a variety of convenient purchase methods for live-TV or video is crucial. Examples of services offered in this market include subscription, pre-paid, pre-enabled, auto-expiry, CI+ CAM, post and view (on the Internet).Dynamic content: in this market / stage, consumers demand more flexibility in the way they consumer content; they want it anytime, anywhere, and often across any network type. The key to revenue generation in this stage is the ability to provide consumers with flexible means to enjoy content. Examples of services offered in this market include PPV, PVR, catch-up TV, VOD, web player, PC delivery, domain management, as well as services or offered through ad networks, search engine optimization, affiliated sites (syndicate) and open sites (viral).Personal content: in this market, through statistics and analytics, consumers are identified and can be targeted for tailored content and/or ad delivery based on their consumption habits and preference. The value that content distributors and owners can provide go beyond simply serving up the content consumers seek in a variety of ways; they can proactively find and present what may appeal to consumers, and enable social networking and richer interactive experiences that lead to both new revenue streams and increased customer loyalty.
Transcript of "Communic asia 2011 media consumer survey"
MEDIA 3.0<br />MEDIA 1.0<br />Video Consumption is Evolving and So Must Our Video Businesses<br />MEDIA 2.0<br />Content is king.<br />Content distributors own the consumer<br />Convenience and flexibility are key.<br />More options and access for consumers<br />The consumer is in the center.<br />Everything tailored to one’s preference, habits, social network…<br />