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2013 - Social Media in China
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2013 - Social Media in China

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Presentation of the key chinese social media:

Presentation of the key chinese social media:

Sina weibo
Weixing
Baidu
Youku

Presentation given in London at The Knowledge Engineers by Christian Dougoud.

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2013 - Social Media in China 2013 - Social Media in China Presentation Transcript

  • Chinese Social media 中国媒体 By Christian Dougoud
  • Singapore | Beijing www.eastwestpr.com Source: http://www.ciccorporate.com/ Social media map
  • Principle one • Think BIG, FAST…and FURIOUS
  • • 513 million Internet user = 462% between 2004-2011 = Total population of USA (316M) + UK (63M) + France (65M) + Germany (80M) + + +
  • Singapore | Beijing www.eastwestpr.com Over 2,000 newspapers over 9,468 magazines 296 radio stations 374 TV stations (Source: Chinanews.com)
  • Singapore | Beijing www.eastwestpr.com Sina Weibo (Chinese Twitter) 365 million users
  • Singapore | Beijing www.eastwestpr.com Mobile phone = No. 1 Internet access terminal in China
  • Singapore | Beijing www.eastwestpr.com Freedom of digital speech Data is from Jan 1 – Dec 31, 2011. Crises marked in orange mean that they originated from microblogs. Media reports refer to Baidu search engine’s results.
  • Principle 2 • Mind the (fire) wall No Facebook. No Twitter. No YouTube. No you?
  • Singapore | Beijing www.eastwestpr.com Online Censorship In China
  • XING hardsextube drtuber Wretch Google Appspot Yomiuri News Ustream.tv excite (Japan) Sponichi News Nikkei BP Japan geocities (Japan) Technorati Plurk Jehovah's Witnesses Norwegian Broadcasting Corporation PBworks Sony Japan Boxun Wikileaks Sony Music Japan OpenVPN Strong VPN Amnesty International UrbanSurvival Blog Reporters Without Borders Falun Dafa VPN Coupons Tibet Post google.com Google Drive Google Encrypted Google+ Google Sites Picasa Facebook YouTube Yahoo! Taiwan Yahoo! Hong Kong Mobile Wikipedia Twitter Blogspot Yahoo! Japan T.co Google Japan Wordpress Internet Movie Database XVideos FC2 xhamster The Pirate Bay Rakuten Market Amazon Japan Vimeo Nico Video Archive.org Scribd isoHunt Examples of blocked websites
  • Social Media crisis Chinese Internet Celebrity Smashes Siemens Refrigerators
  • Luo Yonghao’s show Luo Yonghao’s show
  • Luo Yonghao’s social media page
  • Foreign firms in the line of fire
  • • Key Chinese social media
  • Singapore | Beijing www.eastwestpr.com Chinese counterparts Online Video Online Marketplace Microblog Mobile communication Search engines
  • Singapore | Beijing www.eastwestpr.com The big players…
  • Singapore | Beijing www.eastwestpr.com Organic ranking algorithm with Chinese characteristics Search engines Baidu
  • Singapore | Beijing www.eastwestpr.com Search results on Baidu
  • Singapore | Beijing www.eastwestpr.com Baidu Tieba - One of the biggest communication forum Baidu Baike – Web based encyclopaedia very similar to Wikipedia Baidu Zhidao – Allows the community to ask Questions and Answers Baidu PayPerClick– an equivalent to Adwords The Baidu Marketing Toolkit
  • Singapore | Beijing www.eastwestpr.com Sina Weibo the digital Swiss army knife Microblog Sina Weibo
  • Singapore | Beijing www.eastwestpr.com Electrolux on Sina Weibo http://www.weibo.com/electroluxchina
  • Singapore | Beijing www.eastwestpr.com Foreign firm’s Weibo accounts Company Followers Electrolux 1,000,000 Bill Gates 3,200,000 Microsoft 80,000 Ferrari 330,000
  • Logo Embedded video Verified company account (requires license) Account statistics Links Latest post About us Map home Videos Contact
  • Singapore | Beijing www.eastwestpr.com Bill Gates on Sina Weibo http://weibo.com/gates
  • Singapore | Beijing www.eastwestpr.com 250 million registered users Sina Weibo facts & figures
  • Singapore | Beijing www.eastwestpr.com 40 blogs posted every second Sina Weibo facts & figures
  • Singapore | Beijing www.eastwestpr.com ~ 5 million new users a month Sina Weibo facts & figures
  • Singapore | Beijing www.eastwestpr.com What’s next: Weibo will go international? Future development
  • Singapore | Beijing www.eastwestpr.com China online video market = £ 250 million in the first quarter of 2013 Online Video Youku
  • Singapore | Beijing www.eastwestpr.com IBM youku channel IBM Youku channel
  • Find more on our blog: www.eastwestpr.com Director, International London, UK christian@eastwestpr.com Mob: +44 (0)74 5370 6475 Christian Dougoud
  • Singapore | Beijing www.eastwestpr.com • 18 years experience in Asia • 400+ clients and counting • Affiliates in 12 Asian countries About us EASTWEST PR is a public relations agency based in Asia since 1995, with offices in Singapore and Beijing, China.
  • Singapore | Beijing www.eastwestpr.com EASTWEST PR Getting clients noticed in Asia since 1995 * Follow us on: