A Thousand Converstions Web

  • 168 views
Uploaded on

Handout for presentation at National School PR Association 2011 conference

Handout for presentation at National School PR Association 2011 conference

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
168
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
3
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. A thousand conversations:what’s so great aboutface-to-face communication? Sylvia Link, Communications and Stakeholder Management, Early Learning Division, Ontario Ministry of Education Jim Grieve, Assistant Deputy Minister, Early Learning Division, Ontario Ministry of Education
  • 2. A thousand conversations: what’s sogreat about face-to-face communication? When face-to-face communication is crucial: culture major new bad relationship building change program/ news building trust initiative Create a strategic face-to-face communication plan to support organizational needs/goals, including: • site visits • individual or small group meetings • focus groups • town hall meetings • community forums • workshop style presentation • keynote style speeches to large audiences+ Plan your speech/presentation Establish the presentation goal/purpose—after hearing the presentation: • what will the audience know? (inform) • what will the audience believe or feel? (persuade) • what action will the audience take? (call to action) Know your audience—do an analysis of your audience to determine: • what is their current level of knowledge about the topic? • what is their attitude or perception about the topic? • so what? how is the topic relevant for the audience? what is the benefit to the audience? • how do they prefer to receive information? Use a variety of strategies to research your audience • online survey • interviews with representative audience members • proxies • “intercept” surveys • secondary research 2
  • 3. Keep in mind the following “brain” rules: ZZ 10 Z we don’t pay the brain needs a visual trumps attention to change of pace all other boring things every 10 minutes senses Brainstorm to plan how your presentation will: • grab attention • create meaning • be relevant to your audience • add value for the audience • be memorable • be fun • tell a story • lighten up, by using humour+ Create engaging presentation material Write an attention-grabbing presentation title and descriptor. Prepare the components of your presentation: • speaking notes • audience handouts • audience participation activities • presentation visuals Audience handouts can take many forms: • reading material in advance • print material on each chair/table before audience arrives • “ushers” hand materials to audience members as they arrive • “placemat” or workbook for audience to fill in their notes • takeaway that’s given out at conclusion of presentation • electronic documents emailed to audience or posted on intranet/internet 3
  • 4. + Resources Books • Boring to Bravo: proven presentation techniques to engage, involve and inspire your audience to action, by Kristin Arnold • Slide:ology: the art and science of creating great presentations, by Nancy Duarte • Made to Stick: why some ideas survive and others die, by Chip and Dan Heath • Brain Rules, by John Medina • The Book of Awesome, by Neil Pasricha • Presentation Zen: simple ideas on presentation design and delivery, by Garr Reynolds Idea starters for your presentation/visuals • The periodic table of visualization methods http://www.visual-literacy.org/periodic_table/periodic_table.html • www.slideshare.net • www.ted.com Web-based resources • www.polleverywhere.com – instant audience polls • http://docs.google.com or www.surveymonkey.com – free online surveys • http://youtubedownload.altervista.org – download and convert YouTube videos • www.mentalfloss.com and www.brainpickings.org for speech material • www.vsotd.com (Vital Speeches of the Day) for free speech of the week, blog • www.ragan.com for free speechwriting news, tips Photos/images • www.google.ca – Search for “public domain images” Contact us Sylvia Link, Communications and Stakeholder Management, Early Learning Division, Ontario Ministry of Education 416-326-1987 sylvia.link@ontario.ca www.linkedin.com/in/SylviaLinkAPR www.twitter.com/SylviaLink Jim Grieve, Assistant Deputy Minister, Early Learning Division, Ontario Ministry of Education jim.grieve@ontario.ca www.linkedin.com/in/JimGrieveADM 4