A Thousand Conversations: Whats So Great About Face To Face Nspra2011 Web


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Presentation to National School PR Association 2011 conference

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  • JIM: Introduce ourselves. The story of how we’ve worked together Explain format – please ask questions as we go. And we’re going to ask you questions as well. Presentation will be on our LinkedIn pages. Before we begin, I just want to make a quick housekeeping announcement. If any of you have cell phones, or smart phones, I just want to ask you to please—don’t put them away. That’s right—keep them out. We’re going to be using them in a few minutes for some audience interaction. So, just keep them handy and for right now, if they’re on mute, that would be perfect.
  • Sylvia
  • Sylvia
  • Sylvia I’ve heard the term “a thousand conversations” in connection with Aboriginal communities. In our minds, that’s what communication is really all about.
  • Sylvia It’s not enough to create awareness. Through it’s only once you get to the level of conversation that you build affinity, or support. One of the business goals of the ministry of education is to increase confidence in public education. I’m sure it’s your goal too.
  • Sylvia
  • Jim To illustrate, I’m going to tell you as tory, based on our experience with this concept of a thousand conversations.
  • Jim [public opinion poll from summer 2009]
  • Sylvia
  • What changed from pre to post? What made the difference?
  • Jim
  • Jim [talk about halo effect—have to keep the conversation going. That’s why it’s called a thousand conversations, not one or two conversations.]
  • Sylvia: I want you to pick up those cell phones and smart phones, because I ’ m going to ask for your input. Many of you responded to the pre-survey, and I really appreciate that — your feedback was very helpful. But this is a chance for you to give me some instant input. We ’ re going to engage in some audience polling to find out what you ’ re thinking, what you ’ re up to and what you know. Now I ’ m going to ask for your opinion. We ’ re going to use your phones to do some audience voting. Just like on American Idol . So please take out your cell phones or smart phones, but remember to leave them on silent.
  • You ’ ll see the actual question in a moment, but I just want to explain how this is going to work. There are two ways to participate, and the instructions are slightly different depending on whether you have a cell phone or a smart phone. If you have a regular cell phone, you ’ re going to send a text message . I cannot see your phone numbers, and you ’ ll never receive follow-up text messages outside this presentation. When you see the options, you ’ ll text the keyword that corresponds to your choice. You ’ ll see that in a minute.
  • If you have an iPhone, Blackberry or other type of smart phone, the process is a little bit different. Don ’ t send a text message. Instead, open a browser window and go to Poll4.com, just as you see on the screen. Then you ’ ll type in your keyword. Again, just like with the cell phones, your privacy is completely protected. Your response is anonymous — I can ’ t see who you are or who voted. If you don ’ t wish to vote, or if you don ’ t have a phone with you, that ’ s absolutely fine.
  • Sylvia Sylvia asks Jim--Everyone is afraid of going out pre-emptively to break bad news. Can you give an example of a time as a leader when you did that and it worked out for you? Ask the audience: examples from the audience of types of issues they’re dealing with that require face-to-face strategy [Hopefully someone in the audience will mention new superintendent. Sylvia asks Jim: When you were a new superintendent, what are some of the face-to-face strategies you used? What strategies did you use to connect with the community?
  • Sylvia: Speeches/presentations are important — it ’ s a way of delivering a message face-to-face to many people at one time. Powerful, if done well. But there are other elements to a strategic face-to-face communication plan. Sylvia asks Jim: How do you make these f2f experiences authentic?
  • Jim: This is a picture of me visiting a school. Site visits are an essential part of the f2f strategy. [talk about what you do on site visits] Sylvia asks Jim: What are your feelings about an entourage? How do you handle it? What about bringing along staff from the centre?
  • Sylvia — talk about stump speech Jim asks Sylvia: what’s the hardest thing about using a speech written by someone else? Sylvia asks Jim: has there ever been a time that I put something in that you didn’t want to use but tried anyway? what happened? Jim asks Sylvia: How do you capture the “ voice ” of the person you ’ re writing for?
  • Sylvia
  • Sylvia Examples of strategies to vary the pace and break up the presentation into 10 minute chunks Sylvia asks Jim: how do you read the room? how do you re-capture the audience’s attention when it starts to wander?
  • Sylvia
  • Sylvia Story—red wine tasting
  • As a case in point, the article showed this PPT slide that had been used in a Pentagon briefing to explain the situation in Iraq. So, drastic steps may need to be taken. [video clip is coming next]
  • [Two clicks] That’s right – no bullet points. Ever.
  • Garr Reynolds, author of Presentation Zen and proponent of the “no bullet points” rule and an advocate for the use of visuals instead, used the following to exemplify the difference between the two approaches.
  • Jim
  • Jim asks Sylvia: How do you talk to your superintendent about delivery? Sylvia asks Jim: When should the superintendent use a teleprompter? Sylvia asks Jim: One of the things you consistently do is work the room before you speak. Tell us specifically what you do and why you do it.
  • Sylvia How do you sell this approach to senior executive who needs to be the “change champion”? Have audience members give Jim their pitch. (Give them 5 minutes to develop it on their own or with any team members with them.)
  • If time, talk about how to leverage f2f: Blogs Stakeholder website Video clips/photos Jim Wrap-up—remind them to take a handout, connect with us on LinkedIn, to keep the conversation going.
  • A Thousand Conversations: Whats So Great About Face To Face Nspra2011 Web

    1. 1. A thousand conversations What’s so great about face-to-face communication? Jim Grieve, Assistant Deputy Minister Sylvia Link, APR Early Learning Division Ontario Ministry of Education July 11, 2011
    2. 2.
    3. 3.
    4. 4. Conversation is a meeting of minds with different memories and habits
    5. 5.
    6. 6.
    7. 7.
    8. 8. Early Childhood Education EDU3. As you may know, the government of Ontario introduced a new plan that will provide full-day integrated kindergarten and daycare programs for Ontario's four- and five-year-olds within Ontario's school system, beginning in 2010. Do you think that introducing this program in Ontario is a very good idea, a good idea, a bad idea or a very bad idea? Base: All Respondents (n=1200)
    9. 9.
    10. 10. What I’ve seen and heard
    11. 11. Results Example 1 Audience highly supportive of the idea of full-day kindergarten
    12. 12.
    13. 18. Results Example 2 Audience not supportive of the idea of full-day kindergarten
    14. 19.
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    16. 21.
    17. 22.
    18. 23.
    19. 24. I was impressed that the concerns expressed were taken seriously. The willingness of the speaker to take issues back to the Ministry was reassuring.
    20. 26. How To Vote via Texting <ul><li>We have no access to your phone number </li></ul><ul><li>Capitalization doesn’t matter, but spaces and spelling do </li></ul>TIPS EXAMPLE
    21. 27. How To Vote via Poll4.com Capitalization doesn’t matter, but spaces and spelling do TIP EXAMPLE
    22. 28.
    23. 29. Elements of a strategic face-to-face communication plan presentations speeches “ stump” speech site visits focus groups individual or small group meetings community forums town hall meetings
    24. 30.
    25. 31. I wish I was a messenger and all the news was good
    26. 32. the kryptonite of communications or death by PowerPoint
    27. 37. Nearly anyone can withstand adversity, but if you want to test a person’s character, give him power. point
    28. 38. We Have Met the Enemy and He is PowerPoint
    29. 42. How to use our power for good, instead of evil point
    30. 46. Tell a story ticking clock odd couple fish out of water travel through time butterfly effect horns of a dilemma
    31. 47. Are we there yet?
    32. 48. Out of the comfort zone and into the zone
    33. 49. Make the case
    34. 50. Power your communications with conversation