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James Franklin
CEO
December 10, 2013
Agenda
• History of SendGrid
• Why is SendGrid Successful
• What Makes Boulder the Number 1 Place
to Start a Business
What does SendGrid do?
Built on SoftLayer, SendGrid is a very high scale custom-built, cloud-based
email service that deli...
email landscape
marketing

transactional

all
SendGrid Time Line
Series A

TechStars

Scaling Issues

Developer Relations
Global Support
Series B

100
Employees
Scale
10 Billion every month
450 Million every day
5,000 every second
Twitter-like Scale: 160+ Billion emails Sent
180,000,000,000
160,000,000,000
140,000,000,000
120,000,000,000

100,000,000,...
WHY SENDGRID IS
SUCCESSFUL
Our People: The 4 H’s

Honest
Hungry
Humble
Happy
Developer Relations
Self

o Docs
o Community
o Social Media

Email

Chat

o 4 Hour SLA
o 24/7

o 2 min SLA
o 24/7

Phone

o 10 Ring SLA
o 5/10...
Trusted by the World’s Largest
Cloud Infrastructure Companies
Why is SendGrid Successful
• Perfect Product-Market fit
• Boring, but Necessary
• At the Intersection of
Three Global Grow...
Why is Boulder #1 for Startups?
•
•
•
•
•
•
•
•
•
•

Culture of Failure
Culture of Risk and Initiative
Density
Talent pool...
SendGrid Japan Launch with KKE
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SendGrid Japan Launch with KKE

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SendGrid launch in Japan with KKE, Microsoft Azure and Salesforce.com

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Transcript of "SendGrid Japan Launch with KKE"

  1. 1. James Franklin CEO December 10, 2013
  2. 2. Agenda • History of SendGrid • Why is SendGrid Successful • What Makes Boulder the Number 1 Place to Start a Business
  3. 3. What does SendGrid do? Built on SoftLayer, SendGrid is a very high scale custom-built, cloud-based email service that delivers email on behalf of companies like Pinterest and Spotify to increase deliverability and drive engagement. SendGrid sends to over 800M unique email addresses per month to virtually every country on the planet. SendGrid offers a Twitter-like scalable email infrastructure, provides metrics on outgoing email, and handles the time consuming tasks involved with implementing unsubscribe links, bounces and spam complaints. Integration with new or existing email systems is done via SMTP or through a REST API. The company was incorporated in 2009 and has offices in California, Colorado, Rhode Island and Romania.
  4. 4. email landscape marketing transactional all
  5. 5. SendGrid Time Line Series A TechStars Scaling Issues Developer Relations Global Support Series B 100 Employees
  6. 6. Scale 10 Billion every month 450 Million every day 5,000 every second
  7. 7. Twitter-like Scale: 160+ Billion emails Sent 180,000,000,000 160,000,000,000 140,000,000,000 120,000,000,000 100,000,000,000 80,000,000,000 60,000,000,000 40,000,000,000 20,000,000,000 0 Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan Mar May Jul Sep 2009 2009 2009 2009 2009 2010 2010 2010 2010 2010 2010 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013
  8. 8. WHY SENDGRID IS SUCCESSFUL
  9. 9. Our People: The 4 H’s Honest Hungry Humble Happy
  10. 10. Developer Relations
  11. 11. Self o Docs o Community o Social Media Email Chat o 4 Hour SLA o 24/7 o 2 min SLA o 24/7 Phone o 10 Ring SLA o 5/10 Live o 24/7 Outage
  12. 12. Trusted by the World’s Largest Cloud Infrastructure Companies
  13. 13. Why is SendGrid Successful • Perfect Product-Market fit • Boring, but Necessary • At the Intersection of Three Global Growth Trends: Cloud Computing, SaaS and Startups • Frictionless Sales Model • SendGrid Everywhere • Headwaters Strategy • Social Media Success Story • TechStars • Amazon Web Services • First Mover • Key early Hires • Fabric of the Tech Community • DevCred: max Dev Mojo
  14. 14. Why is Boulder #1 for Startups? • • • • • • • • • • Culture of Failure Culture of Risk and Initiative Density Talent pool Just enough capital Critical Mass Long term view Inclusivity Lots of Activities for Engagement Entrepreneurial Lead
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