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Diffusion of Innovation Dr. James E. Folkestad, PMP
Diffusion ,[object Object],[object Object],[object Object],[object Object]
Overriding factors ,[object Object],[object Object],[object Object]
Uncertainty ,[object Object],[object Object]
Social change ,[object Object],[object Object],[object Object]
Perceptions Count ,[object Object]
Four Main Elements of Diffusion ,[object Object],[object Object],[object Object],[object Object]
Element 1) Innovation ,[object Object],[object Object]
Innovation-Decision Process ,[object Object]
What is an Innovation? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics of Innovation ,[object Object],[object Object],[object Object]
Rate of adoption
Relative advantage ,[object Object],[object Object]
Compatibility ,[object Object],[object Object],[object Object],[object Object],[object Object]
Complexity ,[object Object],[object Object]
Trialability ,[object Object],[object Object],[object Object]
Observability ,[object Object],[object Object],[object Object],[object Object]
Element 2) Communication Channels ,[object Object],[object Object],[object Object],[object Object],[object Object]
Element 3) Social System ,[object Object],[object Object]
Social Structure ,[object Object],[object Object],[object Object]
Communication structures (informal) ,[object Object],[object Object],[object Object]
Members of a social system ,[object Object],[object Object],[object Object],[object Object]
Opinion leader ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics Opinion Leader ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Change Agent ,[object Object],[object Object]
Adopter Categorization ,[object Object]
Innovators ,[object Object],[object Object],[object Object],[object Object],[object Object]
Innovators ,[object Object],[object Object],[object Object],[object Object],[object Object]
Early Adopters ,[object Object],[object Object],[object Object]
Early Majority ,[object Object],[object Object],[object Object],[object Object],[object Object]
Late Majority ,[object Object],[object Object],[object Object],[object Object],[object Object]
Laggards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Socioeconomic Characteristics for  earlier   adopters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Socioeconomic ,[object Object]
Personality Variables – earlier adopters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communication Behavior – earlier adopters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rate of adoption ,[object Object],[object Object],[object Object]
 
 
Summary ,[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object]
Assignment ,[object Object],[object Object]
Assignment  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Assignment (cont) ,[object Object],[object Object],[object Object],[object Object],[object Object]

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