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Zehnder Food and Beverage Qualifications
 

Zehnder Food and Beverage Qualifications

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This is Zehnder Communications' Food and Beverage qualifications package. It's a brief but powerful glimpse into one communications agency's unique, creative, and results driven vision for food and ...

This is Zehnder Communications' Food and Beverage qualifications package. It's a brief but powerful glimpse into one communications agency's unique, creative, and results driven vision for food and beverage clients.

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    Zehnder Food and Beverage Qualifications Zehnder Food and Beverage Qualifications Presentation Transcript

    • FOOD & BEVERAGEQUALIFICATIONS    |||    CREATIVE SAMPLES    BATON ROUGE  |  NASHVILLE  |  NEW ORLEANS
    • ZEHNDER COMMUNICATIONS DON’T CALL US JUST AN AD AGENCY AND WE WON’T CALL YOU A CLIENT. We’re a full-service marketing firm providing comprehensive solutions and strategies in a myriad of platforms. But to better understand Zehnder, you must first understand what matters most to us. It’s about relationship and results. It’s about the relationship fostered among our team and the relationship we nurture among our clients. With healthy relationship intact, we focus our energies on the results yielded from our collective hard work. From branding to creative, media relations to social media, digital to design, we are adaptable and agile, and built to be intelligent and proficient, be it a national campaign or a local endeavor. Our robust and diverse abilities are suited to provide strategies in a variety of areas: •  Account Service, Strategic Planning & Project Management •  Interactive & Digital Services •  Media Planning & Placement •  Creative Development
 •  Social Media Marketing
 •  Design
 •  Copywriting
 •  Photography
 •  HD Video Production & Editing
 •  Full Print, Broadcast & Web Production
 •  Sound Design
 •  Animation
 •  Internet Marketing
 •  Mobile Application Development & Marketing •  Primary & Secondary Research
 •  Public Relations
 •  New Media & Search Engine Optimization (SEO)
    • ZEHNDER COMMUNICATIONS WHERE COMPARISONS END, RESULTS BEGIN. At Zehnder, we’re more than the sum of our parts. Founded in 1996 under the premise that great creative and brilliant strategy need not be mutually exclusive, and we have since operated everyday with one simple, yet profound principle: Be dedicated to our craft, but don’t take ourselves too seriously. That said, we are a talented and inspired team of artists, thinkers, and strategists working hard to produce vibrant and sustainable results for a variety of clients. We’re musicians, explorers, athletes, novelists, and techies. When combined, our personal pathways and passions afford us a distinct understanding of what it means to communicate. This true union of right- and left-brain thinking led to enviable growth. In addition to our original location in New Orleans, we now have offices in Baton Rouge and Nashville. Today, we are a flourishing 70+ member team grateful for our continued success, yet enthusiastic about the future. THERE’S A CREATIVE DIFFERENCE. The way we see it, every client is an opportunity to do great work. And the work we’re known for is as inspired as it is disciplined. Be it print ads, collateral pieces, TV spots, websites or logos, our work has been recognized all over the world for its creative merit and ability to connect and engage audiences in unique ways; solidly establishing Zehnder as a notoriously sharp, versatile, imaginative, and results-focused agency. That said, though, it’s not about the awards, rather, it’s about the dogged pursuit of a crystal-clear strategy and pitch-perfect execution — it’s about results. And when it comes to results, no one is as competitive as Zehnder. What makes us valuable to our clients is our superior idea generation and innovation. Discovering new ways to persuade and compel — it’s essentially what defines us. And it dictates which in our industry will survive. That’s it.
    • ZEHNDER COMMUNICATIONS GOOD LISTENERS. GREAT RESULTS. No department embodies our work ethic more than Social Media. Anyone can chatter just to be heard, but when relationships and results are paramount, it becomes all about listening and telling a compelling story to the world. Garnering national press for its innovation, our Social Media efforts extend well beyond Facebook and Twitter. Using the latest technology, we are able to track what others are saying about our clients, across all public internet channels. This is the next wave in building a brand: truly understanding the public sentiment and responding with a succinct, genuine message. We even went so far as to build a “command center” (think Mission Control meets Elvis’ 3-screen TV den). Aside from looking cool, it provides us a centralized place to conduct real-time social listening and monitoring. PROGRESSIVE YET PERSONABLE. Zehnder’s nationally acclaimed team of digital/interactive designers and programmers create marketing-driven solutions on the cutting edge of industry technology. Of particular note, we’ve kept at the forefront of augmented reality concepts for mobile apps, offering users a richer experience of their immediate surroundings. The designers take time to really get to know our clients, using a two-stage process of discovery and planning to form a specific Technology Blueprint. ONE TEAM. ENDLESS OPPORTUNITIES. What sets us apart from other agencies is our uncanny ability to connect with clients like family, and thus treat them like we would our own— from understanding their dreams to nurturing opportunities and protecting their goals. Again, for us it comes back to relationships and results. And frankly, it’s impossible to enjoy one without the other. Through a non- traditional approach to Account Services, your relationship with Zehnder will grow from informal but organized meetings with a range of representatives. Your assigned Account team will work directly with our designers and copywriters to ensure a message that meets your objectives with a distinct flair. We believe that the difference between advertising and art is discipline. That involves careful research, analysis and strategic planning, combined with good old-fashioned creative brainstorms.
    • AGENCY MANAGEMENT TEAMJEFF ZEHNDER – CHIEF EXECUTIVE OFFICER / STRATEGIST DAVE MAHER – DIRECTOR OF INTERACTIVE TECHNOLOGYJeff has one mission—to change the advertising industry. The agency’s mission to “do With over a decade of Internet marketing and application development experience,great work, make a difference, earn a fair profit, and have fun” has been Jeff’s mantra Dave’s proven success in designing and managing marketing-driven interactivefrom day one. He believes that great strategy and great creative must drive everything solutions makes him perfect for overseeing digital communications for Zehnder. He hasan agency produces, and that everything we produce must deliver results. It is but one extensive experience in strategic planning, budget management, program performancereason that Zehnder boasts such a high client and staff tenure—a rarity in the industry. measurement, and user interface evaluation.Jeff also believes in innovating. At every opportunity, he has pushed the agency to testnew technology and to determine its place in our clients’ marketing efforts. Dave’s expertise cumulates informational and interactive architecture methodologies applied to build rich interactive solutions. He has a strong understanding and knowledgeIn addition to leading Zehnder, Jeff is actively involved in both industry and community. of software development processes and procedures. He is knowledgeable in Flash, CSS,In 2001, New Orleans CityBusiness featured Jeff in its Top 40 Under 40 issue, and the HTML, relational database design, ColdFusion, and other Web development languages.Ad Club of New Orleans named him Ad Executive of the Year. Recently, Jeff was the Dave is well versed in security practices for data authentication utilizing SSL encryptionrecipient of the American Advertising Federation’s Silver Medal Award, which recognizes technology. He has experience in integrating Social Media Marketing principles to createindividuals who have made outstanding contributions to the field of advertising. He dynamic user-driven web solutions.presently serves on the board of directors for Louisiana Hospitality Foundation, and onthe Dean’s Advisory Council at LSU’s E.J. Ourso College of Business. Having worked with many local, regional, national and international clients, Dave is responsible for creating cutting-edge technology experiences that are grounded in functionality and business efficiency – embracing technology, creativity, and marketing.
    • AGENCY MANAGEMENT TEAMHENRY CHASSAIGNAC – CREATIVE DIRECTOR / COPY CHIEF MICHAEL RAINEY – CHIEF CREATIVE OFFICERHenry’s developed award-winning campaigns for a wide array of clients in various Over the past 25 years, Mike has focused much of his energy on promoting clients inindustries including hospitality, tourism, economic development, banking, telecomm, hospitality, tourism, destination marketing, cuisine, economic development, institutionalinsurance, energy services, automotive, and many others. After more than 20 years branding as well as many social issues positively affecting the human condition. Hisin the ad business and countless local, regional and national awards, Henry lists four leadership has earned the agency numerous Best of Show and Special Judges’ Awards forNational ADDY® Awards, two HSMAI Platinum Awards, three AAF Best of Show Print broadcast, interactive and print work, and has had campaigns featured in local, regional,honors, an AAF Best of Show Campaign, and two Special Judges’ Awards among his national, and international advertising competitions and creative publications.personal highlights. The Ad Club of New Orleans named Henry Advertising Person ofthe Year in creative services in 2002. The District Seven Ad Club awarded Mike the coveted Mosaic Award for extraordinary multicultural work for the STEPs To A Healthier US (New Orleans) campaign, fundedHenry heads up the company’s Nashville office and currently leads the creative strategy through Centers for Disease Control and Prevention in Atlanta. In addition to National ADDYand implementation for Gulf Coast Seafood, US Radiosurgery, DuPage Medical Group Awards, Mike and his team were named a finalist for the American Association of Advertisingin Chicago, Visit Baton Rouge, Zea Restaurants and Hyatt Regency New Orleans, to Agencies’ O’Toole Award in New York City, which recognizes an Agency’s collective body ofname a few. work in a single year. Mike has also been named Advertising Person of the Year by the Ad Club of New Orleans. As a principal shareholder with Zehnder Communications since 1997, Mike spends the majority of his time leading the creative team from the New Orleans office and frequently lends his expertise in judging numerous advertising award competitions throughout the US.
    • AGENCY MANAGEMENT TEAMBLAKE KILLIAN – DIRECTOR OF SOCIAL MEDIA ROB HUDAK – INTERACTIVE CREATIVE DIRECTORBlake began his career at a traditional Public Relations firm before accepting a marketing Rob came to Zehnder with more than 10 years of professional design and interactiveposition with a web application development company based in New Orleans – and has experience. Nine of those years spent in New York City where he designed an onlinebeen working online ever since. creative presence, email marketing tool, and internal sales tools for JPMorgan Chase at the Manhattan interactive agency Fusebox from 1998 to 2004.As the Director of Social Media, Blake integrates relevant and effective Social Mediastrategies into client marketing initiatives. His PR background enables him to deal with Joining Zehnder in 2007, Rob has since created award-winning work at the creative helmchanging sentiment and emerging crises online on behalf of clients and their brands, and of the interactive department. His ability to apply creative solutions in the context of newhis e-commerce experience always keeps him focused on the bottom line. Blake led the technology has helped put Zehnder at the forefront of innovation in Augmented Realitycharge to develop a comprehensive social media strategy and campaign for Louisiana and the mobile/social space.Seafood Promotion and Marketing Board to combat the negative perception that wasgrowing after the Gulf oil spill.
    • AGENCY MANAGEMENT TEAMJOANN HABISREITINGER – MEDIA DIRECTOR ANN EDELMAN – PUBLIC RELATIONS DIRECTORJoann has been utilized as a contributing writer in AdWeek, MediaWeek, and Broadcasting For more than 30 years Ann has guided clients in strengthening and protecting their& Cable Magazines. She was also featured on the cover of MediaWeek in February corporate reputations with strategic public relations that integrate existing branding andof 2008, spotlighting her and her team’s leadership role in Louisiana media following marketing efforts while building meaningful relationships with public audiences. SheHurricane Katrina. She was named 2001 agency Media Person of the Year by the New also has deep expertise with crisis communication and event marketing.Orleans Ad Club and was featured as one of New Orleans’ “Leading Women in Business”by Entercom Radio. Ann’s experience covers a wide range of industries and projects that span every level from local to international. A veteran of political campaigning, the proving ground forWith her experience supervising media planning and buying locally, regionally, nationally crisis communication, Ann has worked on U.S. House and Senate elections – as well asand internationally, Joann leads our media team out of the New Orleans office. more than 75 races in the hotbed of Louisiana politics. Ann also has experience on both sides of the media desk. She spent several years as operations manager for a top-rated news talk radio station and knows first hand reporters’ needs and expectations. Her numerous industry honors include consecutive national Telly competition awards and national promotion awards on behalf of Pepsi-Cola USA.
    • AGENCY MANAGEMENT TEAMJENNIFER BONENO – DIRECTOR OF ACCOUNT SERVICE JIM CHENEY – MARKETING MANAGERAfter spending almost a decade in California, Boneno returned to her home state of Operating out of our Nashville office, Jim is the Marketing Manager for ZehnderLouisiana and joined Zehnder Communications as an Account Supervisor. Jennifer comes Communications. In addition to some account management, he’s responsible for theto Zehnder from San Diego where she worked as an Account Supervisor for one of San positioning of the agency, self-promotion, and new business development.Diego’s top agencies – meadsdurket, formerly a division of Campbell Mithun. Cheney joined Zehnder after serving as Vice President of Communications with SouthernJennifer brings over 15 years of experience in account management, strategic and Land Company, LLC, a full-service development company with single-family and mixed-creative thinking, and broadcast and print production. As Director of Account Services for use communities in Tennessee and Texas. During his seven-year tenure, Jim oversawZehnder, Jennifer leads our account teams and directly oversees a variety of accounts marketing, public relations, creative, advertising, and web development at Southern Land.including Louisiana Economic Development, Hyatt Regency New Orleans, Edgen Murray,Visit Baton Rouge, LUBA Workers’ Comp, and Sazerac. Prior to joining Southern Land, Cheney was Vice President of Client Services for Seigenthaler Public Relations in Nashville, Tennessee. As a member of the Seigenthaler team for seven years, Jim practiced public relations on behalf of a diverse group of corporate clients in a broad range of industries that included entertainment, real estate, financial and legal services, and education.
    • FOOD & BEVERAGE EXAMPLES Enclosed is a small sampling of our Food & Beverage work. From the rebranding of Louisiana Seafood after the Gulf oil spill to work completed for The Louisiana Restaurant Association, we’ve had the chance to work with a cross-section of unique venues in the industry. We’d welcome the chance to visit, and prove to you why we believe Zehnder has the perfect team to tell your story.
    • LOUISIANA SEAFOODBRANDING 11LASB010_Banner Stands_MECH_to Printer.indd 5 2/7/11 3:46 PM 11LASB010_Banner Stands_MECH_to Printer.indd 1 2/7/11 3:44 PM
    • LOUISIANA SEAFOODBRANDING CRACK IT. S U C K I T. S H U CK I T. SCALE IT. S K I N I T. P I N C H I T. LouisianaSeafood.com Booth #223311LASB023 16.25 x 10.875 Print Ad.indd 1 2/17/11 11:52 AM
    • LOUISIANA SEAFOODTRADE BOOTH
    • LOUISIANA SEAFOODHEALTHY EATING CAMPAIGN WEIGH LESS ON SCALES. Fish Fish Fish Alligator Fish Alligator Eat fresh seafood, get fit, pledge your support, and enter Fish Alligator the fitness chance to win challenge for your Crawfish Eat fresh seafood, get fit, pledge your support, and enter Fish the fitness challenge for your chance to win Crawfish Alligator Fish to Las Vegas. Go to LouisianaSeafoodCelebration.com Crabs a trip Crawfish Alligator for more info and recipes. Go to LouisianaSeafoodCelebration.com Crabs info and recipes. a trip to Las Vegas.Crawfish Fish Alligator for more Alligator Crabs Crawfish Oysters Fish Crawfish Oysters Fish Alligator Crabs Crawfish Oysters Fish Crabs Shrimp Alligator Crawfish Oysters Fish Crabs Shrimp Alligator Crabs Shrimp Alligator Oysters Crawfish Oysters Crawfish NO PURCHASE NECESSARY. This Contest is open to legal U.S. residents (or D.C.) who are age 18 or older as of 4/15/11. Sweepstakes ends on 11/15/11. For Official Rules, Contest entry, and complete details, Crabs Shrimp Alligator Oysters Crawfish Shrimp visit www.LouisianaSeafoodCelebration.com. Sponsor: Louisiana Seafood Promotion and Marketing Board. VOID WHERE PROHIBITED. Crabs Shrimp NO PURCHASE NECESSARY. This Contest is open to legal U.S. residents (or D.C.) who are age 18 or older as of 4/15/11. Sweepstakes ends on 11/15/11. For Official Rules, Contest entry, and complete details, Oysters Crawfish visit www.LouisianaSeafoodCelebration.com. Sponsor: Louisiana Seafood Promotion and Marketing Board. VOID WHERE PROHIBITED. Crabs Shrimp Crabs Oysters Oysters11LASB035 Celebration Posters_18x24_MECH.indd 1 6/6/11 10:31 AM Shrimp 11LASB035 Celebration Poster_FISH_18x24_MECH.indd 1 Crabs 4/18/11 10:18 AM Oysters Shrimp Oysters Shrimp Shrimp Shrimp
    • LOUISIANA SEAFOODHEALTHY EATING CAMPAIGN OYSTERS LOVE MUSCLES. Alligator Fish Fish Fish Alligator Fish Alligator Eat fresh seafood, get fit, pledge your support, and enter Fish Alligator the fitness chance to win challenge for your Crawfish Eat fresh seafood, get fit, pledge your support, and enter Fish Alligator the fitness challenge for your chance to win Crawfish Fish to Las Vegas. Go to LouisianaSeafoodCelebration.com Crabs a trip Crawfish Alligator for more info and recipes. Fish to Las Vegas. Go to LouisianaSeafoodCelebration.com Crabs a trip Crawfish Alligator for more info and recipes. Alligator Crabs Crawfish Oysters Fish Alligator Crabs Crawfish Oysters Fish Crawfish Oysters Fish Crabs Shrimp Alligator Crawfish Oysters Fish Crabs Shrimp Alligator Crabs Shrimp Alligator Oysters Crawfish Crabs Shrimp Alligator Oysters Crawfish NO PURCHASE NECESSARY. This Contest is open to legal U.S. residents (or D.C.) who are age 18 or older as of 4/15/11. Sweepstakes ends on 11/15/11. For Official Rules, Contest entry, and complete details, NO PURCHASE NECESSARY. This Contest is open to legal U.S. residents (or D.C.) who are age 18 or older as of 4/15/11. Sweepstakes ends on 11/15/11. For Official Rules, Contest entry, and complete details, Oysters Crawfish Shrimp visit www.LouisianaSeafoodCelebration.com. Sponsor: Louisiana Seafood Promotion and Marketing Board. VOID WHERE PROHIBITED. Crabs Oysters Crawfish Shrimp visit www.LouisianaSeafoodCelebration.com. Sponsor: Louisiana Seafood Promotion and Marketing Board. VOID WHERE PROHIBITED. Crabs Shrimp11LASB035 Celebration Posters_18x24_MECH.indd 2 Crabs Oysters 6/6/11 10:31 AM Shrimp Crabs Oysters 11LASB035 Celebration Posters_18x24_MECH.indd 3 6/6/11 10:31 AM Oysters Shrimp Oysters Shrimp Shrimp Shrimp
    • LOUISIANA SEAFOODSEAFOOD FINDER iPAD APP
    • LOUISIANA SEAFOODTRUCK WRAP
    • BURGER KINGLOGO
    • SWERVEPACKAGING/BRANDING
    • ZEABRAND PRINT ADS VEGAN ANCIENT WORD F O R B A D HUNTE R S MA L L PORTIONS ARE FOR Z e a R e s t a ura nts .c o m | Tw ice C o o k e d Cr is p y D u ck SUPERMODELS 11TBMZ005 Duck_Vegan_NewOrleansMag.indd 1 8/22/11 2:57 PM AD #: 11TBMZ005 ROASTED CAPTION: “Vegan Hunter” SPECS: 7” x 4.875” – 4C PUB: New Orleans Magazine 1ST RUN DATE: 11/1 issue Z e aR e s t au ran ts .c o m | T hai Ri b s CORN GRITS FILE NAME: 11TBMZ005 Duck_Vegan_NewOrleansMag.indd IS OUR BREAD 11TBMZ012 Small Portions_Ribs_NewOrleansMag.indd 1 8/22/11 5:07 PM AND BUTTER AD #: 11TBMZ012 CAPTION: “Supermodel - Ribs” SPECS: 7” x 4.875” – 4C PUB: New Orleans Magazine 1ST RUN DATE: 10/1 Issue FILE NAME: 11TBMZ012 Small Portions_Ribs_NewOrleansMag.indd Z eaRes t a u ra n ts . com 11TBMZ004 Grits_Butter_NewOrleansMag.indd 1 8/11/11 4:43 PM
    • HYATT REGENCY NEW ORLEANSVENUE POSTERS
    • HYATT REGENCY NEW ORLEANSVENUE POSTERS
    • HYATT REGENCY NEW ORLEANSVENUE LOGOS
    • HYATT REGENCY NEW ORLEANSVENUE COASTERS
    • HYATT REGENCY NEW ORLEANSPIZZA CONSEGNA PACKAGING
    • CRESCENT CITY BREWHOUSEBRAND PRINT ADS
    • FIREFLY SWEET TEA VODKAMICROSITE
    • FIREBALL WHISKYMICROSITE
    • LOUISIANA RESTAURANT ASSOCIATIONBILLBOARD
    • GALATOIRE’S BISTROBRAND CAMPAIGN keeping vegetarians on edge for 100 years 17451 Perkins Road at Highland • 753-4864 Banquet space opening in October
    • THE DRAKE HOTELON-SITE POP
    • THE DRAKE HOTELON-SITE POP WHERE SECRETS ARE SHARED BUT NEVER SPILLED. A clAssic hAunt with A modern twist. I t ’s h i g h t i m e y o u e x p e r i e n c e d a f t e r n o o n t e a . Adjacent to the lobby thedrakehotel.com THE DECOR IS VINTAGE AND THE SEAFOOD SUBLIME. O p e n e v e r y n i g h t s i n c e t h e re p e a l o f P ro h i b i t i o n . N o t h i n g fro z e n b u t p re c i o u s mo me n t s i n t i me . Right upon entering the hotel thedrakehotel.com Take the hallway on the left upon entering the hotel thedrakehotel.com 10DRH026 Drake Coq DOr Durotran_MECH.indd 1 6/16/11 12:31 PM
    • SOCIAL SOUTHERN TABLE & BARLOGO
    • SOCIAL SOUTHERN TABLE & BARBRANDING
    • MMI CULINARY SERVICESLOGO
    • MMI CULINARY SERVICESWEBSITE
    • 1718BRAND PRINT AD & LOGO In a city founded on great food and spectacular pageantry, fine cuisine is never enough. You need a full-service event planning company – and at 1718, that’s just what we are. Our exceptional team prepares worldly cuisine with local ingredients and a contemporary New Orleans flair. We have the ability to deliver every aspect of the event planning CREATING EVENTS & process, from venue selection to theme and entertainment. Whether it’s an intimate CATERING EXPERIENCES gathering for 25 or a formal affair for 4,000, we can make your event an historic occasion. 504.335.17 18 | 17 18catering.com
    • GULF COAST SEAFOOD LOGO / PRINT AD AFOO D SE TAS AFOO D SE T S L F C OA F L AV LL OR FU GU F L AV LL OR FU eat gulf seafood .com 12GSMC002 Print ad_Boston Seafood Show_4_LOGOSBIGGER.indd 11 2/13/12 9:35 AM
    • ZEHNDER COMMUNICATIONS, INC. web Z-COMM.COM BATON ROUGE br@z-comm.com 4311 Bluebonnet Boulevard Baton Rouge, LA 70809 phone 225-243-5302 fax 225-243-5307 NASHVILLE nash@z-comm.com 209 Tenth Avenue South Suite 319 EGAREVEB & DOOF Nashville, TN 37203 ELPMAS EVITAERC    |||    SNOITACIFILAUQ    S phone 615-880-2300 fax 615-880-2310 NEW ORLEANS nola@z-comm.com 650 Poydras Street Suite 2450 New Orleans, LA 70130 phone 504-558-7778 fax 504-558-7779SNAELRO WEN  |  ELLIVHSAN  |  EGUOR NOTAB