Hi everybody. I'm Jim Cahill. And before I get started, let me say that this is indeed a true honor. I know people say that all the time, but it really is. In fact, I shouldn't tell you this, because as us marketing and sales professionals know, you're supposed to play to your strengths and mask your weaknesses. But in the spirit of Web 2.0 and the openness, honesty and transparency it demands, let me proudly proclaim, that I am a keynote virgin. Please, be gentle with me!
Transcript of "Challenges, Perils and Opportunities in Web 2.0 For Automation Marketing"
Challenges, Perils and Opportunities in Web 2.0 For Automation Marketing Jim Cahill Chief Blogger/Marcom Manager, Emerson
My Background <ul><li>Chief Blogger and Marketing Communications Manager </li></ul><ul><li>19 Years with Emerson </li></ul><ul><li>Author of www.EmersonProcessXperts.com blog </li></ul><ul><li>Profile at: www.LinkedIn.com/in/JimCahill </li></ul>
There’s a Shift in the Information Flow Going On
It’s felt by all of us Automation Sales and Marketing Professionals
One-way communications directed at our audience doesn’t work like it once did
Hugh MacLeod may have said it best www.gapingvoid.com/ifyoutalkedtopeople.jpg
In finding answers, our audience seeks a dialog
Web 2.0 (a.k.a. Social Media) helps bring back the real-speak
What we have recommended to Web 2.0 participants www.emersonprocessxperts.com/exchangeresources/
Our customers may not wait for our well-crafted messaging A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed . As a direct result, markets are getting smarter—and getting smarter faster than most companies .
Our work may be openly critiqued www.emersonprocessxperts.com/archives/2008/06/process_control.html
It takes more time to participate than you might suspect
Online listening and response helps turns negative into positive
Listening and doing customer research in real-time
Some baby steps to consider <ul><li>www.slideshare.net/JimCahill/challenges-perils-and-opportunities-in-web-20-for-automation-marketing-presentation/ for this presentation </li></ul><ul><li>delicious.com/JimCahillDotNet/ISAMarketingSales2008 for all the links shared today </li></ul><ul><li>Start by listening with RSS—news feeds, blogs, persistent RSS searches </li></ul><ul><li>Try some of the applications like LinkedIn and Twitter </li></ul><ul><li>Consider reading the books ClueTrain Manifesto and Groundswell for philosophy and strategic framework behind your Web 2.0 plans </li></ul>