Hi everybody. I'm Jim Cahill. And before I get started, let me say that this is indeed a true honor. I know people say that all the time, but it really is. In fact, I shouldn't tell you this, because as us marketing and sales professionals know, you're supposed to play to your strengths and mask your weaknesses. But in the spirit of Web 2.0 and the openness, honesty and transparency it demands, let me proudly proclaim, that I am a keynote virgin. Please, be gentle with me!
1. Challenges, Perils and Opportunities in Web 2.0 For Automation Marketing Jim Cahill Chief Blogger/Marcom Manager, Emerson
2. My Background <ul><li>Chief Blogger and Marketing Communications Manager </li></ul><ul><li>19 Years with Emerson </li></ul><ul><li>Author of www.EmersonProcessXperts.com blog </li></ul><ul><li>Profile at: www.LinkedIn.com/in/JimCahill </li></ul>
3. There’s a Shift in the Information Flow Going On
4. It’s felt by all of us Automation Sales and Marketing Professionals
5. One-way communications directed at our audience doesn’t work like it once did
6. Hugh MacLeod may have said it best www.gapingvoid.com/ifyoutalkedtopeople.jpg
7. In finding answers, our audience seeks a dialog
8. Web 2.0 (a.k.a. Social Media) helps bring back the real-speak
9. Time for a story blip.tv/file/855937
10. Web 2.0, a quick definition from a Web 2.0 application http://en.wikipedia.org/wiki/Web_2.0
11. Blogs, short for weblogs, are conversational and human-voice Automation-related ones: www.bloglines.com/public/JimCahill EmersonProcessXperts.com
12. Most Web 2.0 applications are subscribable via RSS feeds Import my automation feeds: www.bloglines.com/export?id=JimCahill Reader.Google.com Outlook 2007 or Newsgator add-in for earlier versions
13. Microblogging sites like Twitter like instant messaging for all Twitter.com Twhirl.org Twitter.com/JimCahill
14. Social networks connect people to business and personal friends LinkedIn.com Facebook.com LinkedIn.com/in/JimCahill facebook.com/people/Jim_Cahill/693394549
15. Tagging expresses to others what interests you and saves it for later Delicious.com
16. Delicious.com demo
17. Wikis are collaborative sharing of information Wikipedia.com Sites.google.com
18. Photo sharing sites provide ways to upload, tag and comment Flickr.com Picasaweb.google.com
19. Video sharing sites bring educational opportunities Youtube.com
20. There are many, many more—some we’ve mentioned, others not Last.FM
21. There are services to pull your on-line presence all together Friendfeed.com
22. Have I covered all the Web 2.0 applications?
23. So what are the challenges, perils and opportunities?
24. Let’s start with the challenges www.freedigitalphotos.net
25. We know the status quo and we’re good at it
26. Our audience has more ways to tune us out
27. Marketing Defenses are increasing
28. With whom is more consideration placed?
29. Messages are getting lost in a sea of spam
30. Less and less are we in control of message—more public than ever
31. Let’s move on to the perils www.freedigitalphotos.net
32. Another story—the textbook case of loss of control of the message ****
33. There’s a night and day’s difference at Dell
34. Top of the list, getting started www.freedigitalphotos.net
35. Lots of legal issues to sort through
36. What we have recommended to Web 2.0 participants www.emersonprocessxperts.com/exchangeresources/
37. Our customers may not wait for our well-crafted messaging A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed . As a direct result, markets are getting smarter—and getting smarter faster than most companies .
38. Our work may be openly critiqued www.emersonprocessxperts.com/archives/2008/06/process_control.html
39. It takes more time to participate than you might suspect
40. Sometimes the conversation can go on
41. Expect to feel the pressure to publish or perish
42. Have I scared you off yet? Well, what are the opportunities? www.freedigitalphotos.net
43. Monitor your company and brands with RSS Searches or email alerts BlogSearch.google.com and News.Google.com
44. Or monitor standards, technologies, yourself, etc.
45. Closer relationships with the editor community—Twitter ex.
46. Discovering editorial opportunities
47. Building ad-hoc communities
48. Voice over IP chat
49. Connecting people to solve problems and find opportunities
50. Having impromptu meet ups based on your travels search.twitter.com/search?q=tweetup+austin
51. Contributing base-level knowledge
52. Online listening and response helps turns negative into positive
53. Listening and doing customer research in real-time
54. Some baby steps to consider <ul><li>www.slideshare.net/JimCahill/challenges-perils-and-opportunities-in-web-20-for-automation-marketing-presentation/ for this presentation </li></ul><ul><li>delicious.com/JimCahillDotNet/ISAMarketingSales2008 for all the links shared today </li></ul><ul><li>Start by listening with RSS—news feeds, blogs, persistent RSS searches </li></ul><ul><li>Try some of the applications like LinkedIn and Twitter </li></ul><ul><li>Consider reading the books ClueTrain Manifesto and Groundswell for philosophy and strategic framework behind your Web 2.0 plans </li></ul>