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Are Unique Selling Propositions (USP) An Antiquated Approach?

by Marketing and Technology Consultant at Jim Green Enterprises on Feb 08, 2014

  • 98 views

Although the concept of a unique selling proposition was created in the 1940's, it is still in common use in the 21st Century. But especially in the Internet information explosion, the concept may be ...

Although the concept of a unique selling proposition was created in the 1940's, it is still in common use in the 21st Century. But especially in the Internet information explosion, the concept may be no longer viable. In this report, Jason explores why this is the case as well as an up-to-date solutions for information marketers.

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Are Unique Selling Propositions (USP) An Antiquated Approach? Are Unique Selling Propositions (USP) An Antiquated Approach? Document Transcript