Linked in training ver 6 18-2012 full version

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Presentation of FREE LinkedIn Training by Jim Browning at Perimeter Church

Presentation of FREE LinkedIn Training by Jim Browning at Perimeter Church

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  • 1. Social Networking Training Personal Branding Training6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 1
  • 2. WHAT  DOES  YOUR  LINKEDIN®   PROFILE  SAY  ABOUT  YOUR   PERSONAL  BRAND  OR  PROMISE?6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 2
  • 3. Networking  MaAers! What  Tools  Do  You  Use?6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 3
  • 4. AGENDA Top 10 Uses List Overview Of System § Your Profile/Brand § Your Network § Your Search § Your Applications Your Suggested Next Steps Your Questions & Answers6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 4
  • 5. Top 10 Uses Personal Connect with friends, family, classmates Business Work with associates, colleagues, recruiters, hiring managers around the world Hiring Post/distribute job listings Helping Others Pay it Forward Find Recommended service providers, potential clients, subject experts & partners Be Found For Business Opportunities Search For Great Jobs or Great Companies Discover Connections to land jobs/close deals Find High quality passive candidates Get Introduced Other professionals through people you know6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 5
  • 6. Overview of System6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 6
  • 7. Your Profile Your most important Work is setting it up!6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 7
  • 8. Write A Comprehensive Profile When creating your profile – you want to achieve 2 key goals. 1. Insure suitable business partners/prospects to find you quickly. ü Reflect on how people search for business contacts and revise your profile accordingly. ü “Movie Trailer, Elevator Speech or 30 Second Commercial” career summary/highlights in “Summary Section” ü Use key words to maximize chances of being found in searches, as a consultant, expert or potential employee in “Specialties Area” 2. Insure other contacts: employers, alumni, classmates, find you ü Every employer & full academic history ü Highlight your expertise ü Lets you find and be found by former colleagues ü Clients and managers can endorse positions6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 8
  • 9. Write A Comprehensive Profile When creating your profile – you want to achieve 2 key goals. 1. Ensure suitable business partners/prospects to find you quickly. ü Reflect on how people search for business contacts and revise your profile accordingly. ü “Movie Trailer, Elevator Speech or 30 Second Commercial” career summary/highlights in “Summary Section” ü Use key words to maximize chances of being found in searches, as a consultant, expert or potential employee in “Specialties Area” 2. Ensure other contacts: employers, alumni, classmates, find you 30 Second Commercial or ü Every employer & full academicSpeech in Elevator history ü Highlight your expertiseSummary Section ü Lets you find and be found by former colleagues6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 9
  • 10. Write A Comprehensive Profile When creating your profile – you want to achieve 2 key goals. 1. Insure suitable business partners/prospects to find you quickly. ü Reflect on how people search for business contacts and revise your profile accordingly. ü “Movie Trailer, Elevator Speech or 30 Second Commercial” career summary/highlights in “Summary Section” ü Use key words to maximize chances of being found in searches, as a consultant, expert or potential employee in “Specialties Area” 2. Insure other contacts: employers, alumni, classmates, find you ü Every employer & full academic history ü Highlight your expertise Keywords in Specialty in ü Lets you find and be found by former colleagues Your Industries or Expertise Section6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 10
  • 11. Get Endorsements, Recommendations or Invite your best clients/former colleagues to write testimonial/endorsement/recommendation of your work. Why? ü LinkedIn prioritizes search results • Someone with lots of endorsements will be featured prominently. ü Someone reads your profile - doesn’t know you personally • Person is more likely of contacting you with endorsements listed • Decreases risk of first contact and raises your credibility6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 11
  • 12. Endorsements6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 12
  • 13. Get Your Profile Perfect On LinkedIn! • PDF Download • Great Way to Supply Endorsements to Hiring Managers • Vanity Profile Name • Edit any Field Easily6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 13
  • 14. Get Your Profile Perfect On LinkedIn!6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 14
  • 15. Get Your Profile Perfect On LinkedIn!6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 15
  • 16. Get Your Profile Perfect On LinkedIn!6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 16
  • 17. Personal Branding Question? DOES  YOUR  LINKEDIN®  PROFILE   PRESENT  YOU  PROPERLY…TODAY?6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 17
  • 18. Your Network Connect with Everyone!6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 18
  • 19. WHY  SHOULD  I  CONNECT  WITH   PEOPLE  ON  LINKEDIN®? CAN  I  HAVE  TOO  MANY   CONNECTIONS  ON  LINKEDIN®?6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 19
  • 20. GREATER  ATLANTA  CONNECTIONS? 1ST  &  2ND  LEVEL  ONLY  =  426,256 GREATER  NYC  CONNECTIONS? 1ST  &  2ND  LEVEL  ONLY  =  612,753 CANADA  CONNECTIONS? 1ST  &  2ND  LEVEL  ONLY  =  287,014 TOTAL  USA  CONNECTIONS? 1ST  &  2ND  LEVEL  ONLY  =  5,311,4336/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 20
  • 21. Networking Contacts Jim Browning 1st Level 30,424 People 2nd Level 6,448,800 People Your Network Can Help You 3rd Level 31,836,700 People From Anywhere Total LinkedIn Network +161,000,000 People6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 21
  • 22. How LinkedIn Networking Works! Three Levels Of Connections Jim  =  1 1st  Level  =         30,4246/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 22
  • 23. How LinkedIn Networking Works! Three Levels Of Connections Jim  =  1 1st  Level  =         30,424 2nd  Level  =   6,448,800  6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 23
  • 24. How LinkedIn Networking Works! Three Levels Of Connections Jim  =  1 1st  Level  =         30,424 2nd  Level  =   6,448,800   3nd  Level  =   31,836,700 Total  Network  =   +161,000,0006/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 24
  • 25. When You Invite Jim to Your Network! www.JimBrowning.me You  =  1 Jim  =  1 Jim’s 1st and 2nd levels transfer to you 2nd  Level  =         30,424 3rd    Level  =   6,448,800 Your  Network    Just  Grew   by  +6.5  Million  Contacts   Total  Network  =   with  one  Invita_on +161,000,0006/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 25
  • 26. LinkedIn’s  Three  I’s Invita4on,  Introduc4on  or  InMail? Invitation • You must know the recipients email address or be part of a group • Invitations are free service to all users • Direct request to join LinkedIn and/or your network Introduction • Introductions are a free service to all users, Limit of 5 in Free Account • All parties in the introduction process must have a LinkedIn account/profile • This process does not invite the recipient to join your network • Your connections (1st Level) can introduce you to their 2nd or 3rd Level connections. InMail • This is a paid service to all users and can be purchased individually or part of premium account • Allows you to connect directly to a person not in your network6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012
  • 27. Now let’s Look at How the Introduction Process Looks on LinkedIn6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 27
  • 28. Now let’s Look at How the Introduction Process Looks on LinkedIn • Now you get to choose the person to introduce you to Joanne • Select someone that will most likely get you connected6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 28
  • 29. The Important Introduction Message• Select the category and a subject• Type your business professional message• Type your business professional to the person forwarding the message for you6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 29
  • 30. Be Proactive! Approach Potential Business Partners & Prospects Approach Don’t wait for others to find you, Search for your connections. Continue Network with new people – those who can help Ask People will introduce their contacts, 9 out 10 times they will respond without hesitation. Remember Open doors – find senior executives you want to   do business with. Send Notes to thank person for accepting invitation.6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 30
  • 31. Offer Something Of Value To Members Offer to assist members freely & unconditionally. Offer something of value –make person want to contact you. Start a dialogue, not a sales pitch. ww Weak approach: “We help businesses solve business challenges; if youre interested in these services get in touch…” ww Strong approach: “Id like the chance to discuss and learn about business challenges you are facing. There may well be insights I can share…” ww Weak approach: “I need a job right away; please contact me immediately…” ww Strong approach: “Id like the chance to discuss with you how I can make a difference at your company growing sales and profits based upon my previous results…” Ask to critique profile & suggestions to improve it.6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 31
  • 32. Question? DO  YOU  NOW  HAVE  A  LIST  OF   CONNECTIONS  ON  LINKEDIN®…OR   DO  YOU  HAVE  A  NETWORK  THAT   YOU  CAN  SUPPORT?   Giving  is  First!6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 32
  • 33. Your Job Search6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 33
  • 34. Find Jobs On LinkedIn! • Jobs screen • Update all your information before using tools6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 34
  • 35. Advanced  Job  Search • Search for a job in you area or outside your area. • Selections • Keywords • Location • Experience Level • Posting Dates • Sort Results • Job Title • Company • Job Function • Industry6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 35
  • 36. Tools & Plug-ins Which ones to use! Download From Site List6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 36
  • 37. Using The JobsInsider Tool (Monster Opportunity) On LinkedIn!• When searching Monster, Craigslist, HotJobs Simply Hired, Dice, Vault or CareerBuilder, click on particular Job & Jobs Insider tool opens & lists # of contacts in your network.• Click on the Number & it takes yoube Tools can directly to LinkedIn Sitereview found on to List on Bottom details. of Page6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 37
  • 38. Using The JobsInsider Tool (Monster Opportunity) On LinkedIn! • When searching Monster, Craigslist, HotJobs Simply Hired, Dice, Vault or CareerBuilder, click on particular Job & Jobs Insider tool opens & lists # of contacts in your network. • Click on the Number & it takes you directly to LinkedIn to review details. Tools can be found on Site List on Bottom of Page6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 38
  • 39. Featured  Applica_ons LinkedIn Applications enable you to enrich your profile, share and collaborate with your network, and get the key insights that help you be more effective. Applications are added to your homepage and profile enabling you to control who gets access to what information.6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 39
  • 40. Featured  Applica_ons LinkedIn Applications enable you to enrich your profile, share and collaborate with your network, and get the key insights that help you be more effective. Applications are added to your homepage and profile enabling you to control who gets access to what information.6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 40
  • 41. Featured  Applica_ons Applications are added to your homepage and profile enabling you to control who gets access to what information.6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 41
  • 42. Should  you  have  a  picture  in  your   LinkedIn  profile?  Why  or  Why  not? http://linkd.in/eZhObk6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 42
  • 43. Should  you  send  a  "Thank  You”  card   aFer  an  interview  for  a  new  job? http://linkd.in/fhXTsv6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 43
  • 44. Your Account Settings6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 44
  • 45. Account Options For LinkedIn! • Be sure your settings are accurate (your wishes) • Also can upgrade subscription on this page. • Enter all of Your Email Addresses6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 45
  • 46. Settings Options For LinkedIn!6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 46
  • 47. What’s  Your  Plan! Which  site(s)  will  you  use  for  personal  and/or   company  branding § LinkedIn®     § Facebook  ® § TwiRer  ®       § Blog  What  help  do  you  need? § Addi4onal  Training § In-­‐House  Social  Media  Networking  Exper4se § Professional  and  Business  Coaching § Support  from  Browning  Business  Solu4ons  LLC § Your  Profile  Now!®6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 47
  • 48. Parting Question? WHAT  CAN  YOU  DO  TO  GROW   YOUR  NETWORK  AND  PERSONAL   BRAND  ON  LINKEDIN®?   Giving  is  First! Seek  the  Needed  Support6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 48
  • 49. FREE! 50% Off SAVE $100 Code: jb1006/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 49
  • 50. Jim.Networking@gmail.com   678-744-9762 Network  With  Jim! www.JimBrowning.us  (LinkedIn  Profile) www.JimBrowning.me  (Invita_on  Link) www.YPNCompanies.com  6/18/2012 YPN Companies, Inc 678-389-6704 www.JimBrowningTraining.com © Copyright 2012 50